eCommerce Website Design: 10 Best Tips To Design A Successful Online eCommerce Store

Creating a good design for your ecommerce website is the key to attracting customers. The idea here is a minimalistic simple design that is functional and fast. When you are not able to get these important elements right, your marketing efforts deliver poor results and your sales teams face issues in converting customers.

Therefore, regardless of your ground-breaking advertising and state of art marketing campaigns, you need to optimize your ecommerce website design for optimum results. Here we have offered 10 tips for the best website designs. Check out and start designing your website now!

Tips to Design a Successful eCommerce Store

Think like a user, would you stay on a website that is lousy and aesthetically a disaster? With elements all over the place and product lists not loading, how long would you wait to check products? Not long, we’d say.

For this reason, having the best website design is the key to improving your revenue and visitor happiness. Let’s see how you can achieve that.

1. Don’t Forget the User

For ecommerce website design, you need to always keep the user in mind. You have to understand that you are designing the website for users, so your users should like it.

Now, if we talk about making a good first impression, you need to create a user persona first. Define who your user is, what they like, what’s their age, and other demographics. This will help you define the likes and dislikes of your users, which will help you include elements that are imperative. And ss a small business, it is essential that you focus on various aspects of your website, as it is crucial for your growth online. The flow and structure of your website will ensure that users will spend time on your platform; if you are new to it, you can even opt for webflow design services to improve your site.

In this manner, you would be able to improve customer experience through your ecommerce website design.

2. Keep It Simple

According to the current trend, the best website design is the one that is minimalist. This is not to say that a feature-rich website won’t be received well. Of course, it may be popular. But, as a new business owner or a dropshipping business, keeping it simple is a safe strategy.

We are terming it as the safe strategy in place of the right one because the right strategy is decided by you. But, this is a safe move because people like minimalistic things, and there are fewer chances of facing bugs in features. You are offering the required features, so you have more time to work on it. With more features, you can experience more bugs. The science behind it is simple!

However, one thing that you need to remember is that a simple website should still be professional and clean.

3. Be Scannable

On your ecommerce website design, you have to add data in a scannable format. This means that once the user is on your website, they should be able to scan through things, understand your purpose, and check the products you are offering.

To be honest, on your ecommerce website design, no user will check the content. So, you need to focus more on images and fewer, shorter sentences. Something like short taglines that catch attention. For example, Embrace You, We Celebrate You, etc.

4. Don’t Add Distractions

The most important tip on our list is to eliminate distractions from your website. When we are designing a website, we can easily get deviated from the purpose and add elements that are not necessary.

For example, adding a large image on the contact us page and giving the contact form at the bottom of the page. Many users might not even scroll through the image. It would seem worthless to them.

So, remove:

• That extra information
• Unnecessary promotions
• Forms that can’t be skipped
• Popups from the middle of the page. Restrict popups to the side or bottom of the page
• Too many clickable elements

You need to deliver information first, and distractions second.

5. Add Reviews

One of the great strategies of all time is to add customer reviews to your website. You can achieve this by adding reviews from actual customers on your website. Besides these reviews and ratings, add a link to your social media. Your social media should prove that customers like purchasing from you. Initially, you can add reviews on your own, but remember to replace them with original reviews eventually.

6. Focus on Branding

If you look at it, then branding is the key to unlocking success in an online business. When you start dropshipping, you need to focus on creating a brand from the very first day.

Everybody wants to purchase from a well-known brand or a brand that seems relevant. For this, you have to educate people about your work, deliver data related to your brand on social media, and create a unified view of your brand on every channel. And don't forget to create a stunning ecommerce logo, develop a brand style guide, stick to your brand messaging, and give your audience the visual look they want. If you do all of that at the initial stages of your branding, your e-commerce will attract the perfect amount of audience and retain them through time.

Here are some soul-searching questions for the best website design:

• What would my brand look like if it were a person?
• How can I describe my brand?
• How my brand is different from competitors?
• How I am uniquely serving the customer?

These questions help you know your brand, based on which you can market and promote it well.

7. Become the User

The best strategy in our list for ecommerce website design is to become the user. At some point in our lives, we all become users. We order from some brands and leave reviews. So, enter that perspective and know why you would leave your own website?

Answering this question will help you eliminate a lot of unnecessary glitches.

For example, why would you leave your shoe dropshipping website?

It is because of slow load speed and poor add to cart functionality.

Once you have answered this question at least 10-20 times, you will have a good minimalist and feasible website.

8. Add the Right Colours

There’s color psychology in everything. You can check this link to know how color plays an important role in conversions.

The reason why this is important is that every color triggers some emotion. For example, blue is naturally soothing for every human being, but red gives us a feeling of alertness.

So, if you make a blue design, you will earn users’ trust and build credibility, and adding a red Click Now button will help you convert quickly. Amazing, right?

9. Images Are Important

We are actually living in a world that is driven by website design. So, to make your ecommerce website design stand out, you need to use better images.

• Firstly, avoid using stock images. These have a bad impact. If you are writing a blog post, then stock images can be beneficial. However, the main website should have customized images. Hire a designer and get images made for the best website design.
• Secondly, product images should be appealing and good. When you order one of each product on your dropshipping store, show some creativity and click nice pictures of these products yourself.

Having good quality and aesthetically soothing images helps you attract and convert more users.

10. Integrate a Dropshipping Tool

While this tip is not particularly related to the design of your website, it still helps you create the best website design. Check how:

When you have a tool to manage your operations, your ecommerce website design matches your actions. For example, if you are not sending products on time or not sharing details with the user, how would your ecommerce website design make a difference?

Therefore, use a tool like DSers. It is a leading dropshipping tool helping you integrate your dropshipping store and other platforms. With a unified view, you are able to help your customer in an enhanced manner. Let’s explore how:

• DSers has an AI engine for seller selection. So, based on the product ordered by the customer, the DSers tool will suggest to you a seller that is optimum for order purchase.
• Once you use this suggestion and place an order, it will be synced to your dashboard. Now from your dashboard, you can check everything related to a sale and even cater to customer queries.
• You can place bulk and bundle orders in a click through the DSers tool.
• It is amazing that you can even integrate more than one platform, such as WooCommerce, Shopify, and Wix into your dashboard.
• There’s an option to import the entire list of products to DSers and integrate it to AliExpress to function, place orders, and track details without any hassle.

Conclusion

So, here’s the list of our favorite ecommerce website design tips. You can use it to improve your website design. It is not necessary to use every single tip and make a website exactly as traced above. You can pick suggestions that seem relevant to your brand. Just remember to include the important ones. For example, using a dropshipping tool won’t really improve the design of your website, but it aids your operations, which is also essential for successful sales.

For more details on DSers dropshipping tool, check the features of the tool on our website.