How to Sell Hair Products Online: Launch Your Dropshipping Business

Due to the surge of the online market and industry, the beauty products industry is facing a drastic change in this era. Beauty product enthusiasts depend deeply on the internet for variety and dynamics. The hair product industry is not an exception in this case. The value of the worldwide hair care industry was estimated to be around 91.2 billion dollars in 2023 and is projected to reach almost 105 billion dollars by 2028.

In 2024, if you want to dropship hair products, you have to start your e-commerce business focusing on various significant aspects. This article can help you get proper guidance in portraying a practical scenario of the hair product industry.

Why Dropship Hair Products

In the world of beauty, strong and shining hair is considered the symbol of confidence and glamor. Hair products hold a different appeal for dropshippers due to several factors.

High Demand

As an upcoming dropshipper, firstly you have to understand the demand for these hair products. Caring for your hair is not a trend, it is a necessity. Therefore, the demand for hair products will remain on a high note in 2024. Global sales of hair care products are expected to reach US$93.74 billion by 2024. There is an estimated 2.80% annual growth rate (CAGR 2024-2028) for the market.

Various Product Range

It is a good idea to dropship hair products as you can get several different products to dropship. Different types of products would be useful for different types of customers. For example, someone who is conscious about protecting the color of his or her hair would focus on hair color-protecting shampoos. On the other hand, one who wants to keep her hair straight would always focus on straighteners. Diversity in product range helps your business expand on a quick note.

Continuous Purchases

Unlike one-time purchases, hair care products usually need to be refilled because they are necessary for everyday grooming practices. This pattern of recurring purchases not only generates steady sales but also fosters client loyalty, which promotes enduring bonds and long-term corporate growth.

Passionate Customers

If you get passionate and enthusiastic audiences to dropship hair products, it would be a good start for you. The beauty sector draws a passionate and interested audience, which helps dropshippers and potential clients establish stronger relationships. This enthusiasm offers a rich environment for customized marketing efforts, allowing companies to connect with their target market more deeply and increase conversions.

How to Launch Hair Products Dropshipping Business

We have discussed the importance of hair products in the dropshipping industry on a brief note. Now, in this section of the blog, we will focus on how to launch your dropshipping business on hair products.

1. Market Research and Target Audience

Conduct comprehensive market research to identify trends, preferences, and pain points within the hair care niche. Understand your target audience's demographics, such as age, gender, and location, to tailor your product offerings and marketing strategies effectively.

For instance, if your research reveals a growing demand for hair sprays among millennials, you can focus on sourcing and promoting organic and eco-friendly options to cater to this demographic. Research says the global market for hair sprays is rising gradually. From 2022 to 2030, the global hair spray market is projected to expand at a compound annual growth rate (CAGR) of roughly 7.89%, bringing in $20.5 billion in sales. Therefore, if you want to dropship hair products, you can include hair sprays for those who want fresh and glossy hair.

2. Setting Up Your Online Store

Choose a user-friendly e-commerce platform like Shopify or WooCommerce to build your online store. Customize your store's design to align with your brand identity and enhance the shopping experience for your customers. Implement features such as secure payment gateways, intuitive navigation, and mobile responsiveness to streamline the purchasing process and drive conversions.

Manage Multiple Stores In One Account Multiple Stores Management - Link and manage multiple stores on different platforms in one place TRY DSers FREE

3. Integrating a Dropshipping Tool

You have to simplify order fulfillment and inventory management by integrating a dropshipping tool. In this case, DSers would be the best option for you. Being the best AliExpress dropshipping tool For e-commerce, this tool automates the process of sourcing products, processing orders, and tracking shipments, allowing you to focus on growing your business and serving your customers effectively.

Start your AliExpress dropshipping journey with DSers by leveraging its Supplier Optimizer to seamlessly find and import winning products from trusted AliExpress suppliers. With this tool, you can effortlessly edit products and variants before publishing them on your store. Receive and sync store orders effortlessly, place them with AliExpress suppliers, and efficiently fulfill and track customer orders, all within one streamlined platform.

4. Finding Reliable Suppliers

You can partner with trustworthy suppliers who offer high-quality hair products and reliable shipping services. You have to look for suppliers with positive reviews, a robust track record, and competitive pricing. Utilize platforms like AliExpress to connect with potential reliable suppliers and request samples to assess product quality firsthand before committing to a partnership.

Find Better Supplier For Products DSers Supplier Optimizer - One click to filter out the most proper suppliers for your products TRY DSers FREE

5. Adding Products to Your Store

Create compelling product listings with detailed descriptions, high-quality images, and informative videos to showcase the features and benefits of your hair products. Use persuasive language and keywords to optimize your listings for search engines and attract potential customers. Include information about ingredients, usage instructions, and any unique selling points to help customers make informed purchasing decisions.

6. Marketing and Promotion

To dropship hair products, create a multi-channel marketing plan to connect with your target demographic and increase online store traffic. Use gifts, promotions, and interesting material to interact with your audience to foster brand loyalty and promote recurring business. To increase brand awareness and drive sales, make use of influencer relationships, email marketing, social media platforms, and paid advertising.

Here are the reasons

• Social Media Platforms: Utilize Instagram, Facebook, and Pinterest to showcase products through posts, stories, and reels. Engage with users via user-generated content and tutorials for community building.
• Email Marketing: Build an email list for personalized product recommendations and exclusive offers. Segment lists for tailored content and relevant messaging.
• Influencer Partnerships: Collaborate with influencers for wider reach and authentic content creation featuring your products.
• Paid Advertising: Invest in targeted campaigns on platforms like Facebook, Google, and Instagram for effective customer acquisition. Utilize demographic targeting and retargeting strategies.
• Engaging Content and Promotions: Create tutorials, demonstrations, and testimonials to educate and inspire. Host promotions and giveaways to incentivize purchases and foster brand loyalty.

7. Monitoring and Scaling

You may successfully track the success of your dropshipping business by regularly keeping an eye on important performance indicators including sales, traffic, conversion rates, and customer reviews. To dropship hair products, You can strategically modify your tactics by identifying possibilities for growth and areas that require improvement. Long-term profitability can be maximized and sustainable growth can become possible by gradually scaling your business through product range expansion, market expansion, or marketing optimization.

It is not only important to know how to start a dropshipping business with hair products, but also you have to know how to retain it with profitability. The first and most important way is providing excellent customer service. You can provide exceptional customer service to cultivate trust and loyalty among your customers. By promptly responding to inquiries, addressing concerns with professionalism and empathy, and offering multiple channels for support such as live chat, email, and phone, you ensure accessibility and convenience for your customers.

Why Dropshipping Still Work in 2024

Dropshipping can be considered the most acceptable and profitable genre of e-commerce business at this time. The dropshipping market was estimated to be worth $225.99 billion in 2022 and is expected to increase at a rate of 23.5% annually to reach $301.11 billion in 2024. This suggests that there are large prospects for industrial expansion. Here are some reasons discussed.

• Low Overhead Costs: With no need for inventory storage or fulfillment infrastructure, dropshipping allows entrepreneurs to launch a business with minimal upfront investment.
• Flexibility and Scalability: Dropshipping offers flexibility in terms of product selection, allowing businesses to adapt quickly to changing market demands and scale their operations as they grow.
• Global Reach: The internet has made it possible to reach customers worldwide, enabling dropshippers to tap into international markets and expand their customer base exponentially.
• Risk Mitigation: Since dropshippers only purchase products from suppliers once they've been sold to customers, the risk of unsold inventory or financial losses is significantly reduced.

Conclusion

The hair care industry offers a promising landscape for dropshippers in 2024. With high demand, diverse products, and passionate customers, launching a dropshipping business is a lucrative venture. By conducting thorough market research, partnering with reliable suppliers, and implementing effective marketing strategies, you can dropship hair products with ease. Moreover, the inherent advantages of dropshipping, such as low overhead costs and scalability, make it an attractive model for e-commerce ventures.

For more insightful articles and guidance on building a thriving dropshipping business, visit the DSers blog and embark on your journey toward entrepreneurial success.