Four Important Tips You Must Know When Creating Your Marketing Brand

“Business only exists for two reasons – innovation and marketing.” – Milan Kundera.

More businesses are being launched today than at any point in history. And sure enough, with the massive spike in competition, the marketer’s responsibility has tremendously increased.

With the tons of ads we see every day on television and the internet, it may not surprise you that a shocking 84% of companies run some form of a marketing campaign, and 42% prioritize marketing and advertising as their company’s main interest.

But even if the market is rife with competition, it also comes with immense opportunities for success and disruption.

We all know that a marketer’s work is never done; it’s constantly in motion, evolving from one phase to another. And businesses that lack proper marketing always leave a ton of cash on the table.

Many companies have recognized this trend, and that’s why there’s been heavy demand for marketing agencies.

Why You Need to Start Your Marketing Business

Every day, new entrepreneurs and CEOs see the excellent marketing techniques and success stories of famous brands like Red Bull, Coca-Cola, Airbnb, and Apple.

Even though these entrepreneurs don’t have the same financial capacity as these top-performing brands, they also want to replicate the same positive results in their businesses. The only way they can do that is to get help from a solid marketing agency.

Marketing affects how well a brand’s products or services perform in the market, and no forward-thinking entrepreneur would want to miss an opportunity to:

• Increase sales
• Improve credibility
• Reach new customers
• Boost business growth
• Increase engagements
• Show customers the benefits of their services

Here’s a quick look into a marketing brand that embodies some of the finest qualities entrepreneurs hoping to build a marketing empire can emulate.

Marketing Business at Its Finest

Accenture Interactive is a solid example of what brilliant marketing can do for a brand. The company was established in 2009 but has become the world’s largest marketing brand pulling in $44.5 billion in revenue in 2021.

Accenture is well known for staying on top of modern tech trends. One factor contributing to the success and dominance they enjoy today was their ability to incorporate this into their brand’s image.

But all that would have meant very little if they hadn't been able to sell, or market, their business to their target clients.

And speaking of marketing to their target clients, Accenture used its creative brand name, ‘Accent on the Future,’ to spark customers' interest. And you can get the same result for your marketing business instantly by leveraging the help of a reputable naming agency.

With that said, if you’re ready to kick-start your business, but don’t know how to go about it, here are four solid tips that’d help you on your journey.

4 Tips You Must Know When Creating Your Marketing Brand

1. Give Your Brand a Clear Purpose

According to the research by Cone Communications, 72% of customers care more for purpose-driven companies, 79% develop a deeper personal connection with them, and 88% will patronize them.

Another research showed that 75% of Millennials are willing to take a pay cut to work for a company with shared purpose and values. That’s a clear sign that the brain has no choice but to follow when the heart speaks.

Simon Sinek, an author and inspirational speaker, in his legendary Tedtalk speech, ‘The Golden Circle,’ reveals that if any business owner wants to make an impact in the market, they need to figure out their brand’s purpose by answering the big question in the room, ‘Why does your business exist?’

Knowing your brand’s purpose is a necessary ingredient that instantly convinces your investors, employees, and clients that your brand has a deep understanding of the market, your client’s problems, and clear insight into how to solve them.

Your purpose statement transcends both your brand’s mission and vision statement. The business’s purpose sets the tone for your company’s culture and corporate identity and aligns your brand with others who share your common vision.

And the best way to figure out your brand’s purpose is to:

• Define exactly what your business does
• Figure out your underlying motivations
• Take the time to figure out why your business exists
• List some values you want your business to reflect, like excellence, community, and innovation.

Do your best to get all your thoughts concerning your business’s purpose in writing. This way, you and anyone else can clearly picture what you’re building.

2. Discover Your Niche and Stick With it

The industry is vast, and there are lots of opportunities everywhere. But one mistake fresh marketing entrepreneurs often make is spreading their tentacles into every niche, which only ends up damaging the effectiveness of their marketing brand.

And even though the marketing sector is highly interconnected, it’s crucial that you pick your area of expertise, whether email marketing, campus marketing, search engine marketing, or influencer marketing, and stick with it.

Specializing is the best move your young business can make. Start by identifying which area of marketing your skills, strengths, experiences, and resources would be most effective. Next, focus on that niche, improve your knowledge and expertise, and become an authority in that niche.

We all know that digital marketing may still be young, but it has gained momentum. And if the niche of your marketing business is digital marketing, you must prioritize SEO, email, content, SMS, social media, influencer, affiliate, and other internet-based forms of marketing.

3. Identify Your Target Market

It’s said that a good marketing agency makes their client’s company look smart. But we’ll like to push it a little further by adding that a great marketing agency makes the customer look smart.

And if you’re marketing business must thrive in the industry, you should devote time to understanding your target audience—your clients—and their target audience—their customers.

Selling your services to the wrong audience is like selling lemonades in winter; it’s not sustainable.

To identify the right audience, you should undertake detailed research on your industry, identify all the elements at play, and find out all the categories of all the customers available in their unique segments.

Knowing your target market will influence your brand’s personality, tone, and how you communicate with them.

Your target audience has the most significant influence on the shape of your business, and the best way to fully understand your target audience is by:

• Identifying the problems and desires of your audience
• Profiling and segmenting your target audience
• Observe your competitor’s strategies
• Carefully analyzing audience research data
• Understanding how your customers think

4. Create a Solid Brand Identity

As a marketer, you must understand that the best marketing doesn't feel like marketing. Why? The answer is simple, branding. Your brand is the full embodiment of your business and must be treated with tender loving care.

Your business’s brand is a clear representation of how you want your business to be portrayed in the minds of your audience. If your SEM, email, or telemarketing brand fails to align with your audience, you’ve failed.

What do you think would’ve happened to Apple if it wasn’t marketed as a luxury brand? For one, nobody would’ve been willing to pay exorbitant rates for the iPhone or any Apple product altogether, mainly because they’re other brands in the industry that offer similar products at better rates.

Market Your Brand

When it comes to building a solid marketing business that’ll last the test of time, you must keep improving your business’s system and disrupting your customer’s perception of your brand.

This way, you can comfortably maintain your brand-customer relationship and keep your business relevant. Remember, the goal isn’t only to win clients but to retain them and turn them into life-long fans.

About the Author

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.