For any business selling online, digital marketing is the key to success. The way you interact with users, market products, and continuously build your audience impacts your comprehensive revenue from an online business.
For this reason, digital marketing is imperative for your dropshipping store as well. It can help you target the right user in the right manner. You can use strategies like content marketing, email marketing, influencer marketing, SEO, etc. Below we have explained these strategies in detail, check out:
Before we discuss various marketing strategies, let’s see what is digital marketing:
Marketing is a plan that helps a dropshipping business reach its potential users. Now, this strategy can be anything, including offline or online marketing.
Digital marketing is just on social media or on the internet. Every effort you make to attract your users from the internet is included in your digital marketing strategy.
For example, brand awareness, SEO, content marketing, Google ads, etc.
Similar to all your marketing efforts, your digital marketing strategy also begins with your ideal customer. You need to use data and research for your buyer’s persona to start targeting this user. Once you have the buyer’s persona, you can spread brand awareness, sell dropshipping products, and build a community of loyal customers.
Below we have discussed 10 well-known proven digital marketing strategies, check out:
Pay Per Click marketing is a technique to pay to appear on the top in Google results. For example, if you are dropshipping t-shirts and the user searches them, you will be displayed at the top in the ads section of Google.
For this type of digital marketing, you need to use Google Ads. It is easy to use and extremely efficient.
2. Search Engine Optimization
After Google Ads, another thing that is extremely important for your dropshipping business is SEO. Now, we have always seen SEO as keyword stuffing or something we achieve through an article or blog post. That is not true. SEO is everywhere on your website. If you are writing blogs, taglines, or other content, you can use SEO.
This strategy helps you improve your traffic, get quality leads, and build credibility on search engines.
However, for this strategy, you need to achieve the following:
- Search for keywords
- Use long-tail keywords for the dedicated user base
- Improve images on your website
- Make your site scannable
- Increase speed of page loading on the website
- Use content marketing (Also discussed below in detail)
SEO is not only about the content, but also about how well your website is able to serve the visitor.
3. Social Media Marketing
When we think about digital marketing, the first thing that comes to mind is social media marketing. It is branding your dropshipping store on social media, such as Twitter, Facebook, Instagram, and LinkedIn.
We end up spending more than 144 minutes on social media every single day. Now add to this billions of people who use social media on a daily basis. As a dropshipping store, you can utilize this free medium to market your brand. Just take care of:
- Tone of voice
- Content delivery
- Support services
- Interaction with users
- Image quality
- Promotions and giveaways
4. Email Marketing
Especially for dropshipping businesses, email marketing is necessary. This marketing helps you reach your customer at the right time.
Even today, we all check our emails multiple times in a day because we get information and connect with people via emails. Therefore, using email marketing for your dropshipping store seems like a perfect option.
For example, you can send a “complete your purchase” email to those users who intent to abandon the cart before the sale ends.
- Email subject line
- Content body
- High-quality images
- And buy now button
5. Interactive Content
Interactive content means the use of quizzes, ebooks, infographics, and white papers. When you use this for marketing, you are able to attract more users. Send quizzes to anyone you have visited your website or share it on social media. Release ebooks that may be relevant to your users. This type of content helps customers, and when you help your customers and offer them information, you are able to keep your customers involved in your brand.
6. Influencer Marketing
Influencers are the spokesperson of social media. They have a huge community. When you market your brand through influencers, you are able to instantly improve the credibility and reliability of your brand. This is because followers of an influencer trust this person to offer correct brand reviews. When you reach out to people through them, the community and followers of those influencers start trusting you as well. Most people check a product used by an influencer before trusting a brand.
The art of storytelling surfaced when digital media became popular, and it is not going anywhere.
The best digital marketing strategy is to build a relationship with your users, and how do we do that? When we need to build a bond with a friend, we share our personal life journey. Similarly, building a bond with users requires building a connection through your story. Tell your brand’s story in different ways. This can be consistent messaging on every platform or a blog post or a live session. You need to get really creative for this.
8. Live Experience
Today, going live is in trend. This is because users love to see you interact with them in video format. This type of interaction account for more than 80% of traffic on the internet.
This is because live sessions create a sense of urgency and excitement in users. Everyone wants to know what you are going to talk about in live sessions. So, you can prepare and take in a live session to improve your dropshipping experience.
9. Content Marketing
Content marketing is another great tool at your disposal. You can write PR, social media posts, blogs, and everything else. This content can be combined with your SEO efforts and social media channels.
However, there’s a trick to use for content marketing:
Today, users don’t want to hear much brand promotion. Anyone would do that. What difference are you making?
You need to offer unique and engaging content to your users. This content should bring value to your users. For example, if you are selling socks in your dropshipping store, you can write about why wearing socks in different seasons is beneficial for your health. It’s effective to interlink your products in the content to generate traffic.
10. User Content
User content allows your users to trust your brand deeply. It is wise to allow your users to post their experiences with your brand on your social media or website. You can include a user post section on your website to help your visitors know how your users feel about your services.
DSers is a dropshipping tool that helps you improve the functioning of your online store.
Get Started Now to Grow Your Online Business with the Best AliExpress Dropshipping Tool - DSers!
When you create an e-commerce website to dropship products and market them through the above methods, you can integrate DSers to streamline supply chain processes. This improves your order tracking, supply chain efficiency, and bulk orders placement.
Let’s explore the features and functionalities of the DSers tool:
- When you are just starting your business, you should save your budget for important tasks. For this reason, DSers offers a basic package that is free for users. Initially, you can start with this package and upgrade your package once you start generating revenue.
- DSers offers supplier optimization through its intelligent AI engine. This means based on the product and sellers selling it, the tool will suggest the right seller for an order or purchase.
- You can explore AliExpress products from a range of categories on DSers only. You don’t even need to visit AliExpress for this task.
- Once you place orders via the DSers tool, these orders automatically update on your DSers dashboard. This means if a customer calls you to confirm shipment or ask status, you can resolve their queries immediately.
- You can set up a rule for pricing. Following this, whenever you add a product to your Dropshipping store on Shopify, this pricing rule will be used to update the pricing of the product on your website.
Digital marketing strategies for 2022 help you improve your brand outreach. You can spread awareness about your brand, improve your visibility, and attract the right customers. With proper marketing, you are also able to present yourself as a reliable seller. This makes you a potential go-to e-commerce store for various users.
Don’t forget to use DSers dropshipping tool to maximize your profits and enhance your supply chain management. Know more about the tool on our website and check out its pricing models to select the right one.