How to Increase the Sales Volume of Your Dropshipping Store: 12 Proven Tips

If you are running an online store, then you might already know how important it is to focus on its sales. After all, the more products you sell, the more profit you make.

The good thing is that you can easily increase the overall sales volume of your store by applying some smart tactics. Here, I will make you familiar with some of these expert suggestions to boost the overall sales of your store.

What is Sales Volume & How to Calculate it?

In simple terms, sales volume defines the total number of products that you have sold for a designated duration. If you are offering services, then the volume can reflect the number of gigs that you have booked.

Let’s explore this with an example. Imagine you have an online store where you have sold 100 units of a single product in a month. Now, the monthly sales volume of that specific product is 100.

You can also calculate the sales ratio of a specific product. Let’s assume you sell three products in your store – A, B, and C with 100, 50, and 50 units sold. The overall sales percentage of the product A would be: (100/200) x 100 = 50%

The formula would be: (number of units sold for a product/total number of units sold) x 100.

Needless to say, the metric can easily help you examine your net sales and whether you are profitable or not. Apart from being a vital part of the overall revenue formula, it can also help you with sales forecasting in the future.

How to Increase the Sales Volume of Your Online Store

Here are some tried-and-tested tips from experts that can help you increase the overall sales of your online store.

Tip 1: Understand Your Audience

Before you start implementing your marketing tactics, you need to take a step back and understand your customers. Ideally, who do you think is the target customer for your products, and what are their pain points.

The best way to do this is by conducting some market research and coming up with customer personas. This will help you know more about the buying preferences of your customers and the sales channels to approach. You can also further bifurcate your audience based on their age, location, gender, and other parameters.

Tip 2: Focus on Abandoned Carts

You might not know this but abandoned carts can be a major obstacle in your sales channel. If a customer has reached the checkout page but has not bought the product, then the issue must be addressed.

For this, you can come up with various tactics to recover those abandoned carts. For example, you can send them messages, notifications, or reminder emails about your products. Some companies even send extra discounts to lure their customers to complete their purchases.

Tip 3: Diversify Your Sales & Marketing Channel

A lot of times, marketers make the rookie mistake of sticking to limited sales and marketing channels. After identifying your audience, you should carefully pick the best channels to target them.

For example, if your target audience is millennial women, then platforms like Pinterest and Instagram should be your go-to picks. Apart from social media platforms, you can also explore other channels (like video or email marketing) to reach out to your audience.

Tip 4: Come up with Specific Marketing Content

You might already know that the marketing funnel can have different stages, related to the mindset of your customers. Therefore, while setting up your content marketing plan, make sure you focus on each stage.

Mostly, blogs, videos, and social media posts can help you generate brand awareness and spike the interest of your audience. You can further use emails, free trials, referrals, surveys, etc. to drive desire and action.

Tip 5: Implement the Best SEO Practices

Search Engine Optimization (SEO) is often considered the unsung hero in marketing. While social media follows a push marketing approach, search engines can help you pull your customers towards your products.

There are plenty of SEO-related tools and techniques that you can follow to get better results. Experts often recommend coming up with a dedicated blog for an online store. In this way, you can easily reach out to your audience, talk to them, create product awareness, and implement SEO tactics too.

Tip 6: Have a Clear & User-friendly Interface

While coming up with the overall design of your store, you need to take some extra measures regarding its UI. It is highly recommended to keep its overall design consistent and easy to navigate.

You need to think from the perspective of your audience so that even a new visitor can navigate your store easily. Furthermore, you can perform A/B testing of design elements and utilize various icons or emojis to further make your store more friendly. Also, you should make your online store mobile-friendly so that anyone can access it on their device seamlessly.

Tip 7: Leverage Timely Sales & Promotions

Needless to say, running regular sales and discounts can drastically help you increase the sales volume of your store. You can set up quarterly and annual calendars in advance to host sales for special occasions. In this way, you can easily create hype for an upcoming sale via different marketing platforms.

Also, you can come up with some unique events like the end-of-the-season sale or your store’s birthday that can be specific to your platform. You can also consider opening the sale to your existing customers first, which can help you gain their loyalty.

Tip 8: Improve Brand Trust with Customer Stories

Let’s face it – there are times when we all visit an online store and are not sure whether it is legit or not. Dropshipping stores often encounter this issue, particularly if they are newly launched.

Therefore, the best way to gain the trust of your visitors is by including customer reviews and stories. You can include them on your product pages so that your leads can know what other customers thought of the product. There are also provisions to make customer reviews more interactive with social media integration plugins.

Tip 9: Identify Your Top-selling Products

This is another smart trick in the book that you can follow to increase your sales volume. The famous 20/80 rule says that around 80% of the revenue of online stores comes from their top 20% of products.

That’s why it is extremely important to identify your bestselling products first. Afterward, you can simply boost their visibility in your marketing campaigns and focus them on sales channels as well. It will also help you prioritize your top products and maintain their quality checks via customer feedback too.

Tip 10: Don’t Forget about Email Marketing

While it is good to focus on social media and search engine marketing campaigns, you should never underestimate the power of email marketing. With some smart tools, you can easily reach out to the inboxes of millions of people. From creating brand awareness to increasing sales volume, it can easily help you meet your overall marketing requirements.

Tip 11: Make Sure You Retarget Your Leads

Retargeting your customers can help you in numerous ways to boost your sales. Consider a scenario in which a prospective lead visited your store but couldn’t complete their purchase. In this way, you can retarget them via emails, notifications, or paid ads so that they can revisit your store and complete their purchase.

Tip 12: Be Transparent & Responsive

Last but most importantly, be transparent to your customers to gain their trust. These days, a lot of dropshipping stores get in trouble due to numerous reasons. To avoid this, you can come up with dedicated policies and clearly communicate with your audience. Also, come up with a responsive customer support channel so that you can easily resolve all sorts of queries on the go.

Get More out of Your Dropshipping Store with DSers

One of the best ways to increase your sales volume is by improving your store’s catalog. For this, you can take the assistance of DSers, which is the official AliExpress dropshipping solution.

• You can set up your DSers account for free and can explore thousands of different products in one place.
• To save time, you can just enter a product’s details and use its Supplier Optimizer feature. This will let you quickly handpick the best-rated supplier for the product.
• DSers also offers several features that would let you sync the tracking numbers or check updates about order statuses automatically.
• You can order products in a bulk via DSers, set up bundles, map variants, manage your inventory, and do so much more.
• DSers can be used to manage multiple dropshipping stores via its power-packed feature. You can integrate it with leading platforms like Shopify, WooCommerce, and Wix.

Final Words

I’m sure that this guide will drastically help you increase the sales volume of your online store. At first, I would recommend getting familiar with the concept and covering all the basics.

Later, you can try all kinds of sales and marketing tactics to increase the visibility of your products that can boost their sales. Besides that, you must have an impressive catalog of products to display as well. For this, you can simply take the assistance of DSers, which is the official AliExpress dropshipping solution.