Among all the techniques you can use to boost your Shopify dropshipping store's sales, email marketing is undoubtedly the most effective.
Your website can benefit from email marketing in more ways than just driving highly engaged traffic. You can also get free traffic from it endlessly.
When search engines and social media platforms throttling organic search and referral traffic, your email list is one of the best ways to reach customers. There's no wonder email marketing is on the rise again.
The term email marketing refers to sending subscribers newsletters, promotional emails, or other forms of messages through an email client.
You can target these messages to a specific audience and increase the number of external links on your website to boost its search engine ranking.
In addition to building your brand and increasing consumer loyalty, email marketing can also help you grow your business.
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Regular communication with your consumers will keep them informed about new items, sales events, and other important information.
Developing unique campaigns, tracking click data, and much more is possible when you work with the finest Shopify dropshipping email marketing agency.
- Customizing content for different segments: A personalized email includes a custom subject line, customized content, and a customized frequency. Subject lines containing the recipient's name are more likely to be opened. A one-time customer's content is different from a returning customer's.
- More effective surveys and feedback: Gathering customer feedback from email subscribers is a good idea since they are interested in your products and services.
- An increase in orders: In addition to promoting items or services, email marketing campaigns can help customers purchase after leaving their carts.
- Traffic increase for your store: What if you produced great content but couldn't get it to your audience? Subscribers can receive weekly newsletters through email marketing. By engaging with your business, they can update you on valuable growth tips. Your Shopify store will also benefit from search engine optimization.
A successful eCommerce business depends on email marketing campaigns. Your email marketing strategy is vital to promoting products/services, getting feedback from your customers, increasing sales, and driving traffic to your website.
There are many tasks and problems when you start dropshipping on Shopify. Email marketing is important, as you might know. Despite this, you don't know how to run a successful email marketing campaign. Dropshipping Shopify agencies exist for this reason.
Your email marketing efforts will be successful if you use their services. There are a variety of services they offer, ranging from a la carte to full-service. On occasion, they assist with designing emails, writing copy, and creating content.
It takes time and effort to master email marketing, just like any other specialized skill. They have already had experience with Shopify dropshipping email marketing.
Maintaining industry knowledge and understanding the client relationship path is something they put a lot of time and effort into.
Most start-ups lack the industry knowledge that an email marketing company can provide. Their guidance will greatly improve the success of your next email marketing campaign.
What the Best Email Marketing Services Can Do with Shopify?
Rather than jumping right into it, let's quickly review how an eCommerce business, and more specifically, a Shopify store, can benefit from an email marketing platform.
Features that must be included are:
- Shopify-integrated forms: When you set up the integration on your Shopify site, any forms you add would be automatically connected to your email marketing service, without requiring any code to be inserted.
- Syncing contacts: You should be able to send your customers' contact details and purchase history directly into their inboxes. Shopify contacts are automatically imported to many tools, and subscribers are subscribed/unsubscribed based on their checkout behavior.
- Segments: You should be able to create segments based on the purchase history of your customers in a good email tool. Some will even allow you to create segments based on which products customers viewed (but did not purchase). As soon as you import Shopify contacts, some tools create prebuilt segments for you (e.g. first-time customers, repeat customers).
- Triggered/automated campaigns: Automation campaigns, including abandoned cart, order confirmation, cross-selling, and up-selling promotions, along with recommended product emails are crucial features of an email marketing tool.
- Analyses and reports: Your email marketing service should report on how much revenue each email generated so you know how successful your campaigns are. Our list of eCommerce reporting tools includes all of them.
- Email editor that is easy to use: By dragging and dropping text and images into an intuitive visual editor, you can quickly and easily create your emails. Your Shopify products can also be automatically added to your emails using some of the tools below.
Marketers tend to favor MailChimp for their email campaigns. Whether you're running a small business or a large corporation, MailChimp has a plan to suit your needs.
With their powerful automation tools, you can create and manage campaigns with ease, and if you need assistance setting it up or using it, their customer support team is top-notch.
Shopify also integrates easily with MailChimp. Therefore, MailChimp can be used for Shopify Dropshipping stores without any problems. It has been used by many people who have had positive experiences.
There are some great reporting features in Mailchimp for eCommerce, including sales by a campaign, revenue, and click maps.
Mailchimp's content optimizer provides suggestions for making your emails more engaging for those on the Standard plan and above.
In addition to abandoned cart reminders and lost customer recovery, automation templates are available. Retargeting ads and transactional emails are also included.
ActiveCampaign has solid reputations in marketing automation. Through its Deep Data Integration with Shopify, this is now available to Shopify store owners.
The CRM, dynamic segments and tagging, conditional email content (e.g. offers specific to contacts' interests), and advanced automation are all features that can be leveraged by store owners.
In ActiveCampaign, all contacts who make a purchase in your store or abandon a cart are automatically added as contacts.
Contact profiles include features like orders, abandoned carts, and spending totals - this gives you the kind of information you'd see in a CRM designed specifically for this purpose.
The workflow-based automation editor in ActiveCampaign allows you to create campaigns to remarket abandoned carts, send upsell emails, and remind customers to repurchase.
The drag-and-drop editor makes adding products to emails easy, and you can add a "Buy Now" button to your landing pages.
Instead of copying and pasting a form into your store's code, you can embed it on your site automatically. A discount code can be included in this form to encourage users to purchase.
A free and paid email marketing service for Shopify Dropshipping is GetResponse. Email marketing services like GetResponse have become popular in recent years.
Your emails will be automatically sent with their powerful automation tools, thanks to their user-friendly interface. Using or setting up the service is also a breeze with their customer support.
GetResponse is rated 4.1 on average. Shopify dropshipping email automation goes beyond that. Additionally, it allows you to automate your marketing and create marketing funnels.
With GetResponse, you can set up abandoned cart campaigns, post-purchase emails, and sales promotions with a wide variety of handy, ready-to-go templates.
Additionally, you can add personalized recommendations to your emails based on your customers' previous purchases - a super useful feature.
For Shopify shop owners, Klaviyo is a great match since it specializes in marketing for eCommerce. As stated on Klaviyo's website, Shopify stores make $85 for every dollar they spend with Klaviyo. That is a pretty good ROI in comparison to the other tools on this list.
The company's increased profits can be attributed to its marketing automation workflows, which are easy to configure.
It is easy and quick to integrate with Shopify. Using dynamic blocks, you can determine which customers see what based on their data based on their attractive, modern-looking email templates. You can also conduct A/B tests.
From welcome emails and abandoned cart emails to post-purchase follow-ups and win-back emails, they offer an extensive set of pre-built workflows. It is also possible to create them from scratch.
Your CRM is their 'Profiles' section, where you can see what your customers have done, and how much they've spent when they're going to purchase next, which helps you to better market to them.
A business that wants to grow its email list will benefit from MailerLite's powerful email marketing software.
Easy-to-use and packed with features so that you can set up and send email campaigns quickly. You can test it out for free before buying it, plus it comes with a free trial.
Customer support is available 24 hours a day, 7 days a week at MailerLite. MailerLite is a great option if you do not have a lot of experience.
There is no doubt that Privy is the best app in the Shopify app store for email marketing. It is used and created by more than 400,000 merchants worldwide. This app is one of the most popular and highest rated on Shopify.
With Privy, you can build unlimited banners and popups for up to 100 contacts for free. Mobile-friendly and easy to build, all of these are mobile-friendly. Email marketing is enhanced by it.
Drip allows you to automate the smallest actions taken by customers on your store (e.g. viewing a product, creating/deleting a checkout, placing/canceling an order), as well as data points (e.g. what brand they bought, how much they spent).
For this reason, they call themselves the 'Ecommerce CRM' - they enable communication throughout the entire customer journey.
You can also combine Facebook ads with Shopify's automated campaigns using their integration with Facebook Customer Audiences.
Web tracking is super easy to integrate (no tracking code needs to be inserted in your store). Also, Drip's workflow editor makes creating automation easy (and fun).
Within the workflow, you can add actions, parallel paths, decisions, and more, allowing you to make automation as simple or complex as you like.
They also offer pre-built templates, such as ones for cart abandonment, welcome campaigns with coupons, and campaigns to win back customers at risk.
Shopify eCommerce owners can also benefit from Sendinblue's budget-friendly services. It is a feature-rich, low-cost email marketing app that stands out among the many available.
As well as email, Sendinblue provides SMS as part of its multichannel service. Aside from landing pages, automation, Facebook ads, live chat, and lead scoring, it also offers some seriously impressive features.
The eCommerce features included in Sendinblue are very smart. It is possible to send conditional emails based on certain attributes, such as whether or not someone is an existing customer.
The transactional messaging features enable you to send email and SMS notifications, such as order summaries, shipment notifications, and payment confirmations.
You can view order data on individual contact records and create segments and automation based on this data exported from Shopify to Sendinblue. The drag-and-drop builder also allows you to integrate store products with email.
The SmartrMail e-commerce solution is specifically designed for e-commerce. One of their main platforms is Shopify, which they exclusively use for customers with existing online stores.
In contrast to Mailchimp, which includes inactive subscribers, SmartrMail only counts active subscribers towards your monthly allowance.
Over $315 million in extra sales have been generated by SmartrMail users, the company claims.
Integrating directly with Shopify is super easy because you sign up through them. For beginners, SmartrMail is a great choice since it takes care of a lot of the work - even free migration is available.
Based on the design and branding of your Shopify store, SmartrMail automatically creates an email design for you. You could save a lot of time by using this feature. The template can easily be edited and saved for future use.
You can set these emails to go out at a certain frequency, like once a week, based on machine learning, and it will automatically generate product recommendations based on your subscribers' data. Images and links for all products are automatically populated.
10. Constant Contact
Since 1995, Constant Contact has been providing email marketing services. During this time, it has developed an easy-to-use and beginner-friendly platform to help everyone improve their email marketing strategies, from eCommerce stores to bloggers.
This email marketing service allows you to manage templates, build email lists, and more. You can store over 1GB of files, track emails, and share on social media with the built-in tool.
Constant Contact offers training and webinars on email automation if you are new to email marketing. You can try Constant Contact for 60 days for free before paying $20 per month.
Online marketing tools for small businesses and startups are constantly being developed, going well beyond those on this list. A great email marketing service isn't the only thing you should look for.
Additionally, you need email software that works for you, your business, and your customers, helping you drive engagement, sales, and loyalty.
You should now have a better idea of where to begin after reading this roundup. So, now is the time to use those free trials to test the waters for email marketing and get started.