What Is Conversion Funnel - DSers eCommerce Basics

Conversion Funnel

A conversion funnel is a procedure that guides potential consumers through the process of purchasing your products or services.

What Is Conversion Funnel

Any company that sells products or services online has a conversion funnel, but not everyone is aware of it. You've come to the correct spot if you're unsure what a conversion is or how you can improve yours to sell more online. In this post, we'll go over everything you need to know about conversion funnels. We'll start with the fundamentals, such as what conversion funnels are and the three major stages, before going on to some of the most effective tactics for improving your funnels and increasing sales. Let's get started!

All in all, a conversion funnel is a procedure that guides potential consumers through the process of purchasing your products or services. They are the foundation of all e-commerce business strategies, leading potential clients from the time they become aware of your brand until they complete a purchase and beyond.

Stages of a Conversion Funnel

The top-middle-bottom funnel is a traditional sales approach that focuses on generating interest, enlightening potential consumers, persuading them to buy, and establishing loyalty, so they become repeat purchasers. Let's have a look at the stages of a traditional conversion funnel.

There are several conversion funnel models available. All of them, in general, imply the same thing: breaking down the process into many conversion funnel steps that leads must pass through before making a purchase. Although a client can enter or depart the funnel at any point, your tailored model specifies how you want customers to interact with your company. The top three stages of the conversion funnel include:

  • Top of the funnel (TOFU)

The awareness phase is at the top of the funnel (TOFU). When potential consumers interact with your brand, they enter the TOFU, usually through your website, an ad, an email, or social media.

  • Middle of the funnel (MOFU)

The contemplation phase is located in the middle of the funnel (MOFU). The potential consumer is aware of your brand and interacts with it to learn more. For example, they may join your email list, follow you on social media, or download instructions and templates.

  • Bottom of the funnel (BOFU)

The conversion step is at the bottom of the funnel (BOFU). A prospect is here immediately before they buy, which implies you've provided them with helpful information and touchpoints. Make it easy for customers to buy by giving a trial, explaining the price, or delivering a discount for their abandoned shopping cart.

Why Is Conversion Funnel Important

A conversion funnel is essential to marketers for a variety of reasons. It is critical for understanding the customer journey and assists marketers in determining how consumers were converted in the first place. According to Optimizely, the sales funnel is a structure marketer and experts may use to examine a company plan's fundamental strengths and flaws. Because of the sales funnel, firms may dissect their marketing approach, identify what isn't working, and capitalise on such improvements to guarantee that more individuals make it down the funnel, increasing conversion rates.

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