Amazon Handmade vs Etsy: Detailed Comparison You Need

Amazon Handmade vs Etsy: Detailed Comparison You Need

It has never been easier to sell your original works of handcrafted art and other creative items on the internet. Etsy and Amazon Handmade are two of the most popular worldwide platforms, and using any one of them makes it simple to attract new clients and increase one's number of transactions.

As an artist, how do you pick between Amazon Handmade vs. Etsy? To choose the platform that best meets your needs, let's begin by weighing the advantages and disadvantages of the various registration procedures, costs, and fulfillment choices. But before that, let’s have a forehead of both marketplaces:

Forehead for Amazon Handmade vs Etsy


The beginning of Etsy may be traced back to 2005. The primary purpose of Etsy was to facilitate the buying and selling of handcrafted items and antique items. Additionally, it provided artists and craftsmen with the ability to display and market their handcrafted arts and crafts.

Etsy homepage - DSers

Etsy is now the most popular online platform for selling handmade goods, and the firm has a dominant position in this industry. Etsy markets itself as a platform that helps art, artisanal, and craft items get exposure while also supporting the entrepreneurs who make them. Etsy has more than 35 million active purchasers and more than 2 million active users at the moment.

Amazon Handmade

Amazon's history stands on its own. This is the largest marketplace in the whole world, and you can purchase practically anything from almost any country on the planet here. Amazon decided to enter the handcrafted goods sector in 2015 when it launched Amazon Handmade. This is a sister website that allows people who manufacture things by hand to communicate with their audience.

Amazon Handmade Homepage - DSers

Amazon is well-known for having a massive client base, which is somewhere over 300 million, as well as a large community of vendors. Despite this, Amazon is not the site where makers go to sell their handcrafted goods; rather, it is a marketplace where you can purchase whatever you like.

Handmade goods that infringe on an individual's or company's intellectual property or copyright are not permitted on Amazon, so vendors selling these items on the marketplace need to exercise caution.

Similarities & Differences of Amazon Handmade vs Etsy

What are some of Etsy and Amazon Handmade's commonalities?

The following are some of how Etsy and Amazon Handmade are comparable to one another:

Similarities of Amazon Handmade vs Etsy

How your shops are shown: Both systems offer a user-friendly interface, a dashboard, and simple-to-use capabilities. Your client will see a tastefully arranged retail space. Through the use of the Search function, it is simple to locate items on either platform. Each shop is presented appropriately so that vendors may have an online storefront that is well-done and easy to use.

Descriptions of the Products: The vendors will use descriptions, numbered fields, custom pricing, delivery choices, and so on to add the items.

Listing of Items for Sale on Etsy: Products Made to Order Sellers have the opportunity to reach millions of customers interested in handmade goods by using platforms like Etsy and Amazon Handmade to showcase their unique and handcrafted wares. Both platforms are based on the concept of presenting handmade goods and facilitating their speedy sale without the requirement for the seller to first establish a website for their business and then upload photographs that have been professionally taken.

Differences of Amazon Handmade vs Etsy

Now that we know what distinctions to anticipate from each market, let's have a look at them.

  • Process of Signing up: This is the most challenging aspect of selling on Amazon Handmade, in contrast to the most straightforward aspect of selling on Etsy. It just takes a few simple steps to have your Etsy store up and running. It is a very simple procedure; there is no requirement for you to be an experienced salesperson or an IT expert. If you want to sell on Amazon, you will need to fill out a form that describes your company and wait for acceptance of your application, which might take weeks or even months. Additionally, it is quite difficult to be accepted on Amazon. In addition, Amazon does not permit sales in all product categories.
  • Target Audience: Those individuals who are looking for handmade things should be familiar with both platforms and search for products manufactured by artisans on all available markets, including Etsy and Amazon Handmade. A broader audience of over 300 million consumers uses Amazon's services. However, Amazon Handcrafted is more specialized, and since it is a relatively new marketplace section, not all enthusiasts of handmade goods may be found there. Etsy, although having an average of 35 million members, is primarily focused on things made by independent artisans.
  • Paying to Get Listed: On Amazon Handmade, there are no listing costs and there is no expiration date; however, there is a 15 percent fee that is charged on each transaction. You will be charged $0.20 for each listing that you make on Etsy, in addition to a commission rate of 5% on all sales. Because using Etsy and posting products on the website are so straightforward, you are effectively paying for the convenience of both registering and using the website.·
  • Procedure of Payment: Once again, a point is awarded to the Etsy marketplace since money is made immediately accessible there. The payment procedure for a single purchase on Amazon may take up to twenty-four days to complete.
  • Categories of Available Goods: Etsy now has 160 different product categories, whereas Amazon Handmade only has 14. Amazon Handmade only provides 14 different product categories.
  • Cost of shipping: The unit-and weight-based delivery model is the one that is used by default on Amazon Handmade. Standard shipping is $4.49, and the default per-weight shipping price is $0.50 per pound. The total cost of sending an item is calculated based on its weight. You will be responsible for paying a transaction fee of 5% as well as a shipping fee of 5% when using Etsy. For an item that costs $35 and ships for free, this is the same as paying a transaction charge of 5% of the total.
  • Help Desk: For Customers, Customer service is an important consideration for each of these markets. According to several reports, Etsy is seen as having worse customer service in comparison to eCommerce giant Amazon, which, according to several reports, provides superior assistance to customers. You may contact Amazon at any time to get instant support and to have any problems resolved. You may send an email to get in touch with someone on Etsy.

DSers dropshipping

Get Started Now to Grow Your Online Business with the Best AliExpress Dropshipping Tool - DSers!


Pros & Cons of Selling on Amazon Handmade


  • A larger number of customers with lower budgets
  • Because Amazon has such a good reputation, potential customers feel comfortable doing business with you.
  • Provides order fulfillment, which may help you save time and make shopping go more quickly.


  • Creating a seller account is a more time-consuming process.
  • According to feedback from certain users, the seller dashboard is not very user-friendly.
  • If your application is accepted, then will the fees be waived.

Pros and Cons of Selling on Etsy


  • You can have an account set up and start listing stuff in a matter of minutes.
  • The Etsy interface is straightforward to use.
  • Multiple categories are used to list a wide variety of goods and products.


  • If your things do not sell, the listing costs you paid might pile up.
  • The vast majority of merchants are required to personally fulfill and distribute customer orders.

Amazon Handmade vs. Etsy: How to Sell

Both platforms, as I have previously indicated, have some distinct distinctions; thus, before you begin selling, you need to be familiar with how to sell on both platforms.


  • Create an account on Etsy
  • Then configure your preferences (language, currency, region, etc.);
  • Choose a name for your Etsy shop
  • Provide descriptions of the products you sell
  • Select your mode of payment and fill out the billing information
  • Personalize and market your retail establishment

Amazon Handmade

  • Completing the application procedure in its entirety
  • Sign Up to Seller Central
  • Following approval, you are free to upload your listings
  • Promote and close the deal

The selling methods on both platforms are comparable to one another; however, registration and payment on Amazon are handled differently. When you sell anything on Etsy, you will get paid right immediately, however, when you sell on Amazon, you will have to wait.

You may speed up the promotion of your store by purchasing advertisements, promoting it on social media, or getting in touch with bloggers. As soon as you make your first sale and get favorable comments from customers, your shop will expand, and the algorithms that run the platform will promote your store more, therefore reaching a wider audience of potential customers.

In addition to that, make sure that you provide the established cost and details on shipment. Additionally, there is a possibility that both markets would impose delivery costs in addition to product prices.


Handmade goods may be sold successfully on either Amazon or Etsy, two popular online marketplaces. Amazon Handmade marketplace is more difficult to enter and more difficult to navigate once you are there. Etsy is simple to set up but to attract more customers, you will need to pay more fees and put in more effort.

Amazon Handmade has the potential to offer you more customers with less work on your part. Etsy may have less overall traffic, but it remains the go-to destination for buying and selling handmade and vintage goods.

Amazon Handmade is the place to go if you want to sell more of your wares but are willing to put up with a drawn-out application procedure and difficulties when managing your shop. Choose Etsy if you are looking for a shop platform that is simple to set up and simple to manage.

Latest Articles

Back to top