Be a Pro Storyteller: How to Come up with an Effective Brand Story

What if I say that every brand has a story to tell, and how you narrate it can play a vital role in your brand’s success. When consumers buy a product, there are several factors that can come into force to make that purchase.

Too many times, it’s not what they buy that matters but the idea behind it plays a more important role. Therefore, in this post, I will let you know how to create a brand story for your business and leverage it in your favor. Let’s begin!

What Is a Brand Story

At first, let’s try to understand what a brand story depicts. For this, let’s consider the example of one of the world’s biggest brands, Apple. When you think of Apple, what are some keywords that come to your mind? It could be related to luxury, security, best-in-class, innovation, and so on. Thus, chances are that its customers buy Apple products with the intent of those values and the story that is portrayed by Apple.

In simple terms, the story of your brand depicts its ideas, values, background, vision, and so on. It’s the important principles that your brand stands for and what undertone message it conveys. Ideally, your brand’s story should convey the following things:

• Biography: This provides a basic background of your brand like who started the company, when was it founded, what was its initial products, and so on.
• Identifiers: Gradually, you need to think of unique key identifiers that make your brand different and why your customers should prefer it instead of its competitors.
• Characters: Furthermore, you need to give your brand-specific characters. For this, you can define whether your brand is ferocious, friendly, subtle, and so on.
• Customer Experience: Try to include customer stories and experiences as a part of the overall story to make your brand more appealing.
• Brand Promise: Lastly, you need to explain what your brand promises to its customers and the overall ideology it stands for.

Benefits of Having a Strong Brand Story

Now that you know what constitutes a company’s story, let’s quickly discuss its three major benefits.

Capture Attention

Most importantly, with a striking story, you can easily capture the attention of your audience. If you simply focus on your products, your customers might not remember them. On the other hand, if you present them by forming a story, then it would drastically help in the retention of that information.

Create Empathy

By narrating a story behind your brand, you will impart a human touch to it. Your customers would start seeing your brand as a person instead of a company. This will help in creating empathy in their mind regarding your brand’s image.

Compel Action

Evidently, after getting the attention of your customers and creating an organic image, you can easily drive them to take an action. You don’t have to focus on creating brand awareness now as your customers can reach out to you easily.

How to Create a Unique and Engaging Story for Your Brand

Let’s be honest – almost every brand is trying to come up with a distinctive story around it. So, how can you stand a chance to be unique and effective at the same time? To have a memorable, effective, and genuine brand story, I would recommend following these suggestions.

Tip 1: Appealing & Scalable Format

Firstly, before you weave a story around your brand, you need to have all the vital details. To do this, you can create an appealing and scalable format. In most cases, you need to first understand the channels you are going to focus on and the format of the story. Remember, the way you narrate your story can sometimes be more important than the story itself.

Tip 2: Bring It All Together!

Great! Once you have decided on the format to work on and the primary channels to focus on, you can bring everything together. At first, it might seem a little overwhelming. This is where you can take the assistance of the storyboarding technique.

It is a popular storytelling technique in which we take the assistance of graphics and illustrations to provide a visual appeal to our story. Not only will it help you make your brand’s story more interesting, but you can convey a lot in less time. Also, you can decide the overall flow, main points to focus on, and the things you want to eliminate in this way.

Tip 3: Use Data & Analytics

We live in a fast-paced world in which it has become easier than ever to obtain vital details about our customers. Most brands take the assistance of data that is collected from platforms like Google, Facebook, or Twitter to weave their story.

For instance, you can take the assistance of Google Trends to know the topics that are trending in the market. By using these trending topics, you can easily make your brand relevant. Besides that, you can also use Google Analytics to obtain details about searched keywords.

Also, leading social media and social listening tools can help you perform competitor analysis. You can easily check what your competitors are doing and what makes their customers unhappy. In this way, you can easily weave your brand story by resolving the pain points of your audience.

Tip 4: Leverage Emotions

While it is important to take a data-driven approach, you should never forget the power of emotions. Ideally, if you want to reach out to a wider audience, then you should make your story a bit emotional.

Coca-Cola has mastered the art of invoking emotions in the heart of its audience. Their story and commercials are never too direct or promotional. Instead, they pull the strings of our hearts with a subtle brand message. This has become a part of their story with most of their worldwide promotions.

Tip 5: Be Innovative

Chances are that your audience could be bombarded by ads and promotions every day. So how can you stand out from the chunk of that information? Well, the best way to achieve that is by being innovative with your brand’s story.

Try to come up with a story that would be different yet related to your brand’s core. You can launch numerous marketing campaigns that can reflect the same. Here’s an example of Volvo’s innovative and unique video ad that made them capture the attention of their audience instantly.

Tip 6: Drive Your Story via Customers

Being customer-centric is one of the best ways to drive your brand’s story as well. You can provide a few details of your brand and its services and how it has helped various customers.

You can learn a thing or two from Nike, which has come up with a dedicated online journal for its customers. Here, you can go through various customer stories of Nike. All these stories have put the customers of the brand at the forefront and have depicted Nike’s impact on their lives in an understated way.

Tip 7: Go Back to Your Roots

If your brand has a legacy, then you must showcase it while creating its story. In this way, you can easily establish your brand’s authenticity by showing years and decades of presence in the industry.

Here, you can see the example of IBM’s brand story where the company has listed all the important moments in its history. You can also do something similar and utilize your past achievements to build up an engaging story.

Tip 8: Be Consistent

Most importantly, you should be consistent with the overall image of your brand and its narration. For instance, the kind of image you are depicting on your website should go well with its presence on YouTube or Instagram. Also, you should maintain a consistent approach with the way people perceive your brand over time.

Tip 9: Learn, Unlearn, and Relearn

Lastly, you should understand that coming up with a brand story is not a one-time process. You should constantly research to understand how your customers perceive your brand. Later, you can try to evolve as a brand by letting go of the things that don’t matter and focusing on your future plans.

Excel in the Dropshipping Domain with DSers

Creating a story for your brand might help you in marketing it, but you need to have the right products to sell as well. If you want to come up with an online dropshipping store, then you must explore DSers. The user-friendly platform will help you find the right products to sell and manage your store as well.

• DSers is the official AliExpress dropshipping solution. You can seamlessly integrate it with leading eCommerce store platforms like Wix, Shopify, and WooCommerce.
• On DSers, you can find products from thousands of suppliers worldwide and can also order products in bulk.
• The basic version of DSers is available for free with other premium versions available. The best part about DSers is that it lets us manage multiple stores with a single account.
• You can use its advanced Supplier Optimizer feature to instantly find the most profitable supplier for any product of your choice.
• DSers also offers several premium features like automatic syncing of tracking numbers, automatic updates of order statuses, affiliate marketing manager, dynamic pricing, and more.

It’s Your Turn Now!

As you can see, with a winning brand story, you can certainly come up with a unique appeal for your business. This can play a vital role in the overall marketing strategy of your business and will certainly bear positive fruits in the long run.

Just make sure you follow the listed suggestions to become a pro storyteller for your brand. Also, you can use a tool like DSers to excel in dropshipping and meet all the relevant needs to manage your online store in one place.