If you are running a general store with certain items selling well, what should you do to increase turnover and profits quickly? Creating niche stores seems to be a good choice.
A niche is a market segment where specific products are interesting and desirable for specific customers.
For example, within the shoe market, the high-heeled sandal shoe for women is a niche.
Rather than a general store with a variety of goods, creating niche stores based on a niche has the following advantages:
1. Good in terms of SEO
When a customer searches for the keyword of your niche product, your niche store has a higher ranking in search results due to its clout, which is valued by both the search and social algorithms. That means more brand visibility in the market.
What's more, only customers who have an interest in your niche will search for the related keywords and be directed to your niche stores, so there will be more targeted organic traffic.
2. Bring more purchases
By searching for the keywords, the customers that come to your niche stores tend to have a strong desire to pay for the niche product. Put it simply, you will get more orders if you have niche stores for your hot items.
3. Expand income sources
It is much better to get $1000 from two stores than $2000 from a single store. Let’s say you have only one store and it is not available for whatever reason, you will have no income, which will lead to a heavy loss.
If you have multiple stores instead, you can earn a profit from the other stores when some stores are not available. That means you can reduce risk by creating multiple niche stores.
If you have two hot items, like LED lights and vacuum cleaners, developing one niche store for each item would be a good choice. To help you create niche stores, DSers enables you to:
Find other similar niche products
You can create a niche store for one single item, and you can also extend your store with items similar to your niche item. For example, for one of your niche products — LED lights, you can click the Supplier Optimizer button on its product card to find similar items without having to search for them manually.
You will be directed to the Supplier Optimizer page. Click on the Add to Import List button as below to import your desired products to the Import List.
You can then access the Import List menu to add same tags to them to prepare for a bulk push to your niche stores.
Manage multiple niche stores in one place
Once you have built Shopify stores for your hot items, you can link them to DSers by clicking on Link to More Stores as shown below. You can manage multiple niche stores within one DSers account after you have created niche stores in Shopify, which will help you save time and energy to increase efficiency.
Push hot-selling products to your stores with one click
Once you have connected your newly created niche stores to DSers, you can push your tagged products to your niche stores at once by clicking on the Push to Shopify button as below.
Now you have done with creating niche stores for your hot items. Next, you can advertise your store to gain more traffic in order for you to improve earnings and profit.
Start Advanced Plan to Create Multiple Niche Stores and Manage Them in One Place!