It’s easier to target a specific niche market when owning a small makeup business compared to a large company that may feel the margins are too low to sell only makeup. You might want to focus on dropshipping a line of makeup and selling, for example, a certain foundation product for people who are allergic to ingredients common in most makeup.
This helps you build a brand that people will remember when they need more makeup or want to recommend someone who has a similar problem and needs this particular makeup.
During the pandemic, more consumers chose to stay at home and opted for beauty care products and eye makeup. According to Amazon's Best Sellers of Beauty Makeup list, which is updated every hour, the most popular makeup are mascara, concealer, eyebrow definer, eyeliner pencil, and foundation. The impact of COVID-19 on the lipstick industry is huge, though unfortunately negative. Sales of lipstick fell 7.8% in 2020 due to lower demand because of face-mask requirements.
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One of the great things about selling makeup is that it's a consistently profitable area. In some cases, you'll even hear it called an evergreen niche. The term niche comes from Internet marketing and basically refers to a subject area, while evergreen product refers to which people continue to buy despite current trends and economic conditions.
There are many areas where the above is not true. For example, in tough economic times, car sales usually drop because people try to make their existing cars last longer to save money.
By contrast, even when money is tight, people still buy makeup, partly because the cost is relatively small and can make them feel good about themselves. So buying makeup also ends up being an emotional purchase, which can make the selling process easier.
Now, there's a lot of competition in makeup. Therefore, if you try to dropshipping makeup online, you will be competing with a large number of other online stores in addition to all the physical stores that sell makeup.
However, makeup is a very experience-based field, and there are subtle differences even between products that look almost identical. Finding the best suppliers who can offer you qualified products and take care of the delivery is one critical way to keep your online makeup store sustainable.
Dropshipping is an attractive distribution model to start an online business, especially in this quarantine time. This is due to its simplicity and efficiency. After you choose the makeup products you want to sell in your online stores, you can publish the information of the products and set the price as you like.
When a customer places an order, you transfer the order to the suppliers on dropshipping platforms like AliExpress. You only deal with sales problems on your own. The products, such as makeup, are packaged and shipped by the suppliers. You don’t have to worry about the inventory which is one of the best features of dropshipping. Without rental of the warehouse, you can save money and spend it on marketing your store and brand to drive more traffic and sales.
Nowadays, when people's material needs are guaranteed and met, they naturally want to improve their spiritual needs and improve their living standards. After that, people keep raising their standards. Paying attention to appearance is one thing. As the aging trend intensify, more and more people around the world are paying attention to their appearance.
The current state of mind is more like YOLO those days (You Only Live Once: you should enjoy it as much as possible) and people want to feel more beautiful just to enjoy themselves rather than wearing makeup for others. Therefore, people's demand for makeup will not decrease, while it will be a big impetus for the makeup market.
The prospects for dropshipping makeup will be very impressive. ColourPop is one of successful e-commerce stores, who started its makeup business from dropshipping. Now it has gained 10 million followers on Instagram and 2.3 million fans on Facebook and has become one of the most popular makeup brand among young people.
Want to dropship makeup with no worries? A reliable dropshipping platform is essential. With a qualified platform to find suppliers and build trust with them for long-term cooperation, you can save a lot of time and energy. AliExpress is such an excellent platform for dropshipping makeup.
While AliExpress may position itself as an online retailer, most sellers on AliExpress understand that a large number of their customers are re-sellers and are more interested in dropshipping. There are hundreds of thousands of makeup suppliers on AliExpress, some of them even have warehouses located in the UK and the USA. This means that your UK or US customers can receive their package in a very short time.
Reliable and fast delivery is great marketing for your brand and store. It's also easy to use AliExpress for dropshipping. There are no upfront costs or fees, so you can test the makeup first without a substantial financial commitment. But always remember to notify the suppliers that you’re dropshipping, so there should be no invoices or any branded information in the package. Or you can choose to start with private label makeup to ensure that your business will be smooth.
It’s not wise to cooperate with one supplier only, and there always should be a plan B for “emergency”. What if your supplier breaks the “vow” and doesn’t want to do business with you anymore while orders keep coming. What should you do now? Find another supplier with the same products and quality as soon as possible? Here comes DSers.
DSers is AliExpress official e-Commerce solution, also the top-ranked dropshipping tool in Shopify’s App Store. It allows you to map different suppliers for a single product so that you can personalize your offer and handle emergencies with the facility.
The Supplier Optimizer feature of DSers can help you a lot with finding the best and most trustworthy suppliers on AliExpress. DSers makes it easy for you to find new suppliers that sell the exact same product, but with better ratings and cheaper prices. With it, you can easily find alternatives to your current supplier with just an AliExpress link and a few clicks.
Everyone loves beauty, everyone wants to stay young forever, and the beauty segment of e-commerce is already mature, and there is no sign that demand will weaken significantly in the future. So be confident and carefully start your makeup dropshipping journey with DSers!