Did you know that Facebook has 2.8 billion active users? It’s impressive that this platform has grown so much in a very short span of time. The best thing about Facebook’s popularity is the ability to advertise your brand on the platform.
Did you know that you can create a Facebook Ad on the platform to reach your users? Similar to how we may advertise to people on Google, we can achieve the same on Facebook.
With so many active users, Facebook can literally help you reach a wide variety of audiences. If you have the exact buyer’s persona on paper, you can create highly dedicated and converting ads on Facebook. Also, make sure to avoid these common mistakes while doing Facebook ads.
For this exact reason, we have gathered data on Facebook Ads and created a guide to help you understand the concept. Keep reading for more details.
The first thing that you should know is the types of Facebook Ads. Here’s a quick overview:
· Image Ads contain a simple, attractive, and interactive image explaining your product or dropshipping business. You need to add a few clickables to the image to convert your audience or lead them in the right direction.
· Videos Ads help you show how your product or service functions, works, or performs. For example, a clothing dropshipping store can create a small video with a fully paired outfit.
· Poll Ads are quite engaging, so you should definitely think about using them at some point. These are basically this or that. Here, you are giving the user an option to pick from this or that. This gives you insights into the popularity of different products and also directs potential customers to the right page.
· Carousel Ads contain a series of images. This includes around 10 images or videos that are related to a category of products. For instance, a clothing dropshipping store can create a carousel ad with 10 winter wear images.
· Slideshow Ads are like your video ads. You are just adding images in the short video in place of continuous motion.
· Collection Ads are designed for instant user experiences. You can add around 4-5 clickable images in the ad.
· Instant Experience Ads load quickly, almost 15 times faster, and help the viewers check the entire video without glitches.
· Lead Ads are for mobile users. You can give them an instant option to leave their contact data.
· Stories Ads are also for mobile users, so you need to keep in mind that the entire mobile screen is covered. These ads appear in between when the user is checking stories on Facebook.
To deliver the right Facebook Ads, you need to start by creating a business account on the website. If you have a business account, here are some of the steps to follow:
1. Know Your Objective
When you are just starting out, pause! Wait a second there. Now, take a step back and understand your objective. Why are you creating this ad?
- Brand awareness
- Better outreach
- More traffic
- High engagement
- More video views
- More app installs
- Better conversions
- Lead generation
- New product sale
Once you know the objective from the given list, you need to select the same when creating a Facebook Ad. For example, if your objective is engagement, you need to choose that and go to Page Likes like under it.
2. Use A/B Testing
Now, the second step is to consider whether you need to create an A/B testing ad or not. We are discussing this right now because on Facebook, you have to select setting up an A/B split test if you are thinking of the same.
Get Started Now to Grow Your Online Business with the Best AliExpress Dropshipping Tool - DSers!
What is an A/B split test? In an A/B split test, you create two ads. While the purpose of both ads is the same, we are differentiating how both ads look. Remember that the purpose should stay the same, otherwise, how will you even compare the results?
3. Create a Budget
After this, Facebook will ask you to set a budget, along with the start and end date. Based on the type of Facebook ad you have created, you should select the right budget. If you are using A/B testing, you can use a short duration and keep a small budget. This will give you enough data. But, for other types of ads, use them for more days and put in more money.
Also, in the beginning, try using an optimum budget for the ad. Try to monitor the ad multiple times a day to know its progress. This will also help you make changes in the budget if required.
4. Know Your Target Audience
You should never start building a Facebook Ad if you don’t know your audience. So, create a buyer’s persona that matches your ideal customer.
This should contain details like:
- And other demographics
On Facebook, you can select the same for your target audience. You can also use detailed targeting. In detailed targeting, you can add or remove people according to their demographics and other factors. In connections, you can add or remove people based on whether they are connected to your Facebook page or not.
5. Understand Ad Placement
After this step, Facebook will ask you about the ad placement. You can always choose automatic placements, which will allow Facebook to use its intelligence for the placement.
If not this, then you can define the placement according to:
- Type of device, such as a mobile phone.
- Platforms, such as Facebook or Instagram.
- Placement in feed, messages, stories, etc.
- Placement as per the device of the user, like Android or iOS.
6. Control Budget
Finally, you can select Brand Safety, which helps you remove any content that does not suit your ad. For example, excluding sensitive content from the ad. You can also select the right bidding strategy to control the cost of the Facebook ad. In the last step, you may need to select the format of the ad, which we have already discussed in the previous section.
Some additional tips to help you improve the outreach achieved with Facebook Ads:
- If you are unsure of what your users will like, pick the two best options and use A/B testing. Analyze the difference and then create your Facebook Ad.
- Even if you have a small budget, it is okay. You can do a lot with planning. You don’t need to have a huge budget for Facebook Ads, you just need the right planning.
- Always try to focus on creating a vertical video. At least in the beginning. People like holding their phones upright, which is why vertical videos help.
- Try to advertise with your image or graphic rather than a lot of text. Use some text to convert the audience and attract their attention, but put a bar on it.
- Never forget to add a CTA to your Facebook Ads. What’s the point of having a Facebook Ad without any Call-To-Action?
- Always track your leads, conversions, and sales from an ad. This will help you understand how your ads are performing and how you can customize future ads.
- Categorize ads and know which ones will be perfect for different user groups. If you skip these starting steps, you may set yourself up for failure.
Don’t focus on making a Facebook Ad! Yo should build a Facebook Ad. The reason why we are focusing on the build is that you need to start from the ground up to build something. If you are simply relying on the end result, you are setting yourself up for failure. You should build Facebook Ads with the proper steps and research.
Think about it. We are targeting such a huge audience. Isn’t it logical to connect with them in the correct manner using the right advertising techniques?