15+ Facebook Statistics You Need to Know to Grow your Dropshipping Business in 2022

If you are a dropshipping store owner, then you would already know the power of social media platforms. Using them, you can easily create brand awareness and even generate more leads.

Though, out of all the active social media platforms out there, Facebook has to be the most popular option. To help you, I have come up with some vital Facebook statistics that you must know to grow your business.

Global Facebook Statistics You Should Know

First, let’s have a look at some of the globally known statistics related to Facebook. This will help you understand the power of Facebook and come up with a better marketing plan.

1. The Most Popular Social Media Platform

This has to be one of the most important pieces of Facebook statistics that you should know. As of now, Facebook is the most popular social media platform (and has been for almost a decade). While Facebook has not grown as much as other platforms in the last 2-3 years, it still boasts the biggest user base (of more than 2.7 billion users).

2. Most Daily Active Users

Apart from the total number of users, the daily active user base of any platform can also play a significant role. This is also where Facebook seems to excel. Out of all the common platforms, around 74% of the total Facebook users access it every day.

3. More than 80% of US Citizens are on Facebook

If your target audience is from the US, then Facebook should be one of the primary platforms to focus on. As of now, more than 80% of the total residents of the United States are on Facebook. This proves the overall penetration power of Facebook among different demographics in the US.

4. Distribution of Facebook Users in Different Countries

While Facebook is available worldwide, some countries have witnessed more popularity of the platform. For instance, when we talk about Facebook statistics with respect to different countries, India seems to lead the way.

Around 350 million users on Facebook hails from India. This is followed by countries like the US, Indonesia, Brazil, and Mexico.

5. Demographical Distribution of Facebook Users

Before you start marketing on Facebook, you should also know the overall demographical distribution of users. At first, let’s know the distribution of Facebook users based on gender. According to Statistica, 56.5% of the total Facebook users are male while the remaining 43.5% of them are female.

If you want, you can also dig a little deeper and get to know about the distribution of Facebook users based on age and gender. Here, you can see that the males of age 25 to 34 are the most prominent demographic on Facebook. This is followed by men of age 18 to 24 and women of age 25 to 34 respectively.

6. Device Accessibility of Facebook Users

Before you start targeting your audience, you should know the type of device that they use. These Facebook statistics will help you generate the type of content that can be resonated with your users. It might sound surprising but only 1.5% of Facebook users access the platform via computers.

On the other hand, 16.7% of users access it via both computer and mobile while more than 81% of users access it only via smartphones.

7. Average Time Spent on Facebook

Ideally, the average time users spent on any social media platform can be a vital parameter to measure its engagement rate. This is where Facebook seems to be ahead of its competitors as well. On average, a Facebook user spends around 58 minutes per day on the platform. Whereas they only spend only a minute per day on Twitter, 28 minutes per day on WhatsApp, and 53 per minute on Instagram.

8. Other Facebook Statistics to Know

Apart from the above-listed Facebook statistics, you should also consider the following things in mind:

• Facebook ads is huge as more than 200 million companies already use it to advertise their products.
• More than 85% of marketers in the US use Facebook to reach out to their audience.
• The social media platform is projected to generate around $94 billion alone from ad revenue.
• Out of all the digital advertisements in the world, Facebook accounts for around 10% (and 18% of the global mobile digital advertisements).
• The fastest growing user base on Facebook is from the Middle East and Africa.
• Around 78% of Facebook users have admitted that they discovered a brand via the platform.
• Facebook is used by more than 48% of B2B business owners to do research.
• On average, a Facebook user clicks on around 12 ads per month.

Important Facebook Marketing Statistics to Monitor

As you can see from these Facebook statistics that the social platform is extremely powerful and is here to stay. If you also own a Facebook page and run it to create brand awareness or to generate leads, then you should look out for certain metrics. Here are some of the important Facebook statistics that you should constantly track for your business account.

Important Note

Before you start, you should know where to find these valuable insights. To obtain these details, you can just go to your Facebook page and click on the three-dot icon (adjacent to the Edit Page option). From the provided list, you can just click on “Insights” to obtain these details. If you are running ads, then you can also check more results from the Facebook Ads Manager section.

Audience Breakup

The most important thing you need to know is the overall breakup of your audience. On the Insights page, Facebook will provide a distribution of your audience based on their age and gender. To obtain more information (like their location), just click on the “See Details” button.

Page and Content Overview

On your Facebook insights, you can further check the overall performance of your page. For instance, you can check the distribution of new likes, comments, shares, and more. You can also check the overall reach of your content and further identify the best-performing posts.

Stats from the Facebook Ads Manager

Lastly, if you are running advertisements on Facebook, then there are a couple of vital metrics that you should track.

• Ad Reach: This is the total reach of your promoted post – that is, the total number of unique users who have seen your ad.
• Ad Impression: This is the total number of times your ads have been seen by people. Since impression accounts for total views, it can be more than the reach of your ad.
• CPC: CPC stands for "Cost Per Click," which ideally defines how much money you are paying for a single click.
• CPTN: This stands for "Cost Per Thousand Clicks" and depicts the overall cost for an ad per thousand clicks.
• Ad Frequency: This is used to check the number of times your ad gets displayed on a newsfeed.
• Relevance score: This is an internal metric that Facebook uses to show your ad with the overall relevance of the user.
• CTA: It stands for “Call To Action”. It is the action in the ad that you want your users to perform (like downloading an app or visiting a website).
• CTR: This stands for Click Through Rate and depicts the number of times your ad has been clicked by the user.

DSers - The Best Dropshipping Tool for AliExpress

With the above-listed Facebook statistics, you can easily make data-driven decisions. Though, to scale up your store, you must use DSers, which is the official AliExpress dropshipping tool. Not only is DSers easy to use, but it also features some of the best tools to manage your online.

• You can browse the user-friendly interface of DSers to explore thousands of products in different categories.
• If you feel confused, then just use the Supplier Optimizer feature of DSers to handpick the best-rated supplier for any product.
• DSers will let you automate things with its advanced features like an automatic update of order statuses and tracking numbers.
• Explore tons of other features of DSers like bundle products, bulk purchasing, and variant mapping.
• You can use DSers for free and can also integrate it with platforms like WooCommerce, Shopify, and AliExpress.

Final Words

I’m sure that after going through these Facebook statistics, you can certainly know how powerful the platform can be. Apart from listing global Facebook statistics, I have also included some important metrics to focus on. In this way, you can easily identify your target audience on Facebook and measure the ROI of your campaigns.

Feel free to explore these metrics and also explore DSers to expand your dropshipping store. It is the best dropshipping solution that has numerous advanced features that can be used for free.