How to Make Effective Facebook Video Ads and Earn More Profit

How to Make Effective Facebook Video Ads and Earn More Profit

Short of a face-to-face encounter, video is still the most potent medium for getting your message through. It's no secret that a video is a powerful tool, and businesses that want to be heard use it.

In this article, I will introduce you how to make effective Facebook video ads and earn more profit. Let's get this party started!

What Is Facebook Video Ads

Facebook video advertisements are paid ad placements that include a video and can display on a visitor's Facebook screen in one of many specified spots. You may either create new video ads from scratch or boost an available post from your Facebook account that contains a video.

Where to Place Facebook Video Ads

When most people think of Facebook video advertisements, they immediately think of the normal Facebook feed ads. However, the following are all possible locations for the same ad to appear:

  • Facebook: Feed, stories, in-stream videos, instant articles, right column, marketplace,...
  • Instagram: Instagram feed, stories,...
  • Audience Network: Banner, interstitial, native, in-stream videos, rewarded videos,...
  • Messenger: Home interface, sponsored messages...

Where to place facebook ads - DSers

The most economical use of your advertising spend, according to Facebook, is to employ automated ad placement. This is because they optimize your ad distribution to reach the lowest total cost based on the campaign target you've set. Understanding this will help you build a video that will persuade your viewers to take action wherever they see your video, not just while they're reading through their feed.

Why Choose Video Ads Rather than Text Ads

Because Facebook videos receive 8 billion daily views and 100 million hours of video are watched every day, integrating video in your Facebook ad is a certain method to stand out in a crowded feed. Video advertising, unlike photographs or text postings, allow you to convey a story, explain a product, or demonstrate how your brand fits into specific targets.

Why Choose Video Ads Rather than Text Ads - DSers

Here are some reasons why video ads are one of the best advertising content (Statistics by Mediakix for 2022) :

  • The average engagement rate for Facebook sponsored videos is 6.3%, compared to 3.2% for YouTube videos and 0.2% for Instagram videos.
  • The popularity of watching and sharing videos has skyrocketed: the number of Facebook videos appearing in news feeds has surged by 360%.
  • The organic reach of Facebook videos is also excellent, at 13%.

Basic Facebook’s Requirements for Video Ads

Basic Facebook’s Requirements for Video Ads - DSers

Make sure you're adhering to Facebook's video guidelines and suggestions. If you don't, your video may appear weird in your ad, or Facebook may reject your ad entirely. Each sort of ad—Stories ads, in-feed ads, and so on—has its own set of specifications. You should be aware of the following 5 video specifications:

  • File type: Facebook accepts a variety of file formats, however for all video ad placements, MP4, MOV, or GIF are suggested.
  • Aspect ratios: In-feed advertising can be 16:9 (horizontal) to 9:16 (portrait), however, Facebook prefers 4:5 for in-feed ads; otherwise, you can have black bars on each side of the video. Different regulations may apply to other ad locations.
  • Video length: In-feed advertising may last anywhere from one second to 241 minutes. This changes depending on the video's placement.
  • Max file size: It’s stated about 4 GB for every placement.
  • Minimum resolution: It’s stated about 1080 x 1080 of resolution for all placements.

How to Make Effective Facebook Video Ads

Are you ready to show your Facebook video ads to the appropriate people? Follow these 5 simple steps below:

Step 1: Start with Facebook Ads Manager

Ads Manager is where you'll start if you want to run ads on Facebook, Instagram, or Audience Network. From smart assistance to a vast information base, it provides all you need. To get started, go to Facebook Ads Manager and follow the on-screen instructions.

Step 1: Start with Facebook Ads Manager - DSers

Step 2: Choose the Objective

When you start your campaign, you'll be asked to choose a marketing objective. Keep in mind that Facebook will optimize your video ad distribution based on the stage and objective you choose. Here are stages that you need to consider:

  • Awareness stage: It's meant to pique people's interest in your brand and offerings by reaching out to folks who are more likely to remember your advertisements later.
  • Consideration stage: It is intended for those who already know what kind of solution they require and are weighing all of their possibilities (and your products as a part of that).
  • Conversion stage: It entices customers who are already interested in your brand and items to buy.

Step 2: Choose the Objective - DSers

Step 3: Set Your Target Audience

The Audience part of the campaign setting lets you narrow down exactly who sees your video ad. For your Facebook video ad, this includes the following filters:

  • Locations (including both countries and regions).
  • Age (you can set the range of the minimum and maximum age).
  • Gender.
  • Languages.
  • Detailed targeting with demographics, behaviors, interests. You can include or exclude certain details if needed.

Step 3: Set Your Target Audience - DSers

Step 4: Check the Facebook Suggestion for Your Ads

Facebook will recommend the appropriate length, aspect ratio, quality, and file size based on the format and placements you choose. To make sure you're doing everything right, go over the aspect ratio standards, acceptable formats, and ad rules.

Step 5: Prepare Your Ad Copy Carefully

Step 5: Prepare Carefully Your Ad Copy - DSers

The text you use in your video ad should support the message you're trying to get over with the video and encourage the audience to take action. Keep the following suggestions in mind to ensure this:

  • If your text is longer than 125 characters, it may be shortened.
  • If your ad includes a link, the headline should be no more than 25 characters long.
  • The description of a link should be no more than 30 characters long.

How to Earn More Profit from Facebook Video Ads

Every day, Facebook users view more than 100 million hours of video. While this demonstrates that video is a popular medium, it also emphasizes the need of producing excellent video commercials if you want them to be remembered.

Create Grabbing & Attractive Content

Create Grabbing & Attractive Content -DSers

Even if Facebook automatically plays your video, you still need to grab a user's attention and keep them from scrolling by. Your chances are greater if you can get your key message over in the first three seconds of your video. According to many recent studies, the first 10 seconds of a video ad may accomplish 74% of its effect, so make your creative as short and sweet as possible.

Keep It Short and Locate Your Band for Each Video

As mentioned above, for your brand, the first 3 seconds of a video ad generate 47% of its value. Your brand receives 74% of the ad's value in the first 10 seconds. Make the most of the initial few seconds of your presentation.

One-third of individuals indicate that seeing a logo or brand they like makes them stop scrolling, and brand references in the first three seconds are linked to higher conversion rates. Make your brand clearly accessible straight away to get the most out of your video commercials. Furthermore, consumers remember advertisements that get the idea through in the first 5 seconds far better. So, when it comes to your brand and messaging, be precise and straightforward.

Make Sure Your Video Will Works Even Without Sound

Make Sure Your Video Will Works Even Without Sound - DSers

Because Facebook discovered that 80% of users disliked videos that auto-played with sound, they provided users the option to turn off the sound on videos. Because most videos are now watched without sound, your video commercials should be able to convey your message only through graphics. Here are some pointers to help you get started:

  • Put bold titles and graphics into video: You may still deliver your narrative with text and images if your Facebook video ad is muted.
  • Visually tell your story: You don't always need words or pictures to communicate your message.
  • Add animations: By their very nature, animations are very visual, which makes them ideal for muted videos.
  • Add subtitles.
  • Add “tap for sound” reminders: Create your videos in the "tap for sound" manner, and incorporate images to encourage your viewers to turn on the sound when they are able.

Optimize for Mobile

Optimize for Mobile - DSers

People are 1.5 times more likely to view a video on their smartphone than on a PC on a daily basis. Viewers also report that watching a video on a mobile device is simpler, which might explain why mobile-first creative gets a 27% brand lift over video commercials that aren't suited for mobile. You're well on your way to optimizing your video advertising for mobile if you're already making shorter videos with no sound that introduce your brand early.

Consider Call-to-action Button

Consider Call-to-action Button - DSers

Without a "next step" for viewers, your Facebook video ad is useless. Include a short but obvious call to action at the conclusion, such as "Click to shop," "Get started with" "Visit website”, “Learn more",... to ensure your target understands what you want from them.

Regularly Evaluate Your Analytics and Retarget

After a few days of testing, go back and look at how your Facebook video ad is doing. You could want to adjust your target demographic to reflect the people who are most interested in your video or even try out some new creativity in the title, description, or video content. Play with the settings until you achieve your initial advertising objectives!

Final Words

Because so many individuals spend so much time on this social media site just browsing through their news feed, creating Facebook video advertising is a no-brainer.

Keep these pointers in mind as you learn how to make effective Facebook video ads and earn more profit, and be sure to study these and other appealing Facebook video advertisements to ensure your success.

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