It doesn't matter if you use Instagram for business or pleasure; getting followers can be great for your business. Currently, Instagram has more than 200 million active monthly users, making it one of the most popular social networks. This is a great networking tool, as well as a way to build an audience. Let's see:
In the past, shortcuts such as buying free Instagram followers and using bots were commonplace. You might increase your following for a short period, but these tricks won't pay off in the long run.
Because only real people who care about and engage with your brand are truly valuable free Instagram followers. Your social media marketing strategy won't prosper with a fake follower count.
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1. Develop a strategic Instagram marketing plan
It is important to have a clear plan before using a social network. Note that free Instagram followers alone won't guarantee your success. A plan for gaining free Instagram followers should be connected to your business strategy and social media marketing objectives.
Consider your reasons for wanting more Instagram followers. What is your goal? Could it be:
- To increase brand recognition
- Increase sales of products
- Increase traffic to your website
Staying consistent with your Instagram goals will help your account stay on track. You will be able to build (and maintain) loyal followings when you convey an appealing brand story.
2. Determine who your audience is
Here are some questions to ask yourself about your target audience:
- What is their age?
- What is their location?
- How do they earn a living?
- How and when do they use Instagram?
- In what ways do they struggle?
This will help you create Instagram content that is most likely to attract people who will follow you. You will also be able to deliver consistent content that makes your audience stay on your list for a long time, as you stay focused on their needs.
3. Include tags in your posts
By using a specific theme on your Instagram account, you can increase your chances of gaining new followers even more! How does it work? Tagging "featured accounts" on Instagram.
A feature account reposts (with credit) content with a particular theme. Some account types include solo female travel, watercolor art, and even specific dog breeds.
Are you looking for the best Instagram profile for your puppy? Tag feature accounts in your posts to gain them a ton of followers.
4. Use the right hashtags
If you want to gain new followers every day on Instagram, use community hashtags the most often. What's the trick? Choosing the right community hashtag for your content.
You'll attract new followers to your Instagram account who appreciate your aesthetic if you follow along and use a community hashtag that falls in line with your grid style and community hashtag.
You are way more likely to gain long-term followers if they are drawn to your content due to similar tastes.
Don't use hashtags like #likeforlike and #tagsforlikes or #followme. They may temporarily boost your follower count. However, they are likely to be bots or people who are only interested in being followed back. It won't help you grow an Instagram audience that is meaningful and engaged.
5. Include keywords to appear in searches
Followers must find you first before following you on Instagram. Instagram does not have much searchable content. Only the name and username fields are used in the search.
Your Instagram handle is your username. It's a good idea to keep it consistent with your handle on other social networks, as this will also help people find you. Make use of your brand name or a variant of it that is likely to be entered into search engines when people are looking for your brand.
You can choose up to 30 characters for your name. The most relevant keyword should always be included in the name field to boost discoverability based on the search. However, keyword stuffing is not a good idea.
6. Generate collaborative content
To grow your followers on Instagram every single day, you can participate in a joint marketing campaign with another brand whose products complement your own and whose target market is similar to yours.
Why would you want to do that?
Well, let's say you sell handmade children's clothing and you meet someone who sells handmade children's toys. If possible, it is best to have both flat lays and your products shot together, with the same photographer, so that they complement one another.
You can tag each other in your content on social media when posting photos from your shoot and you can 'share' your Instagram followers.
Don't let the fact that you don't sell the same thing stop you from trying to reach the same target market? Small businesses must support one another - collaboration is key!
7. Post regularly and within the right timeframe
You need to take care not to post too much and post too little. People don't need to follow you if you do not post often. You won't be followed if you overwhelm people's feeds with too many posts. There is no ideal number of photos to post, but you can keep your audience satisfied with 1-3. It is not okay to post simply because you haven't done so in a while.
Additionally, always post at the correct time. It is unlikely that you will get the response you prefer if you post at midnight. The best time to post to Instagram is in the morning, lunchtime, or after work.
8. Promote re-shareable content
You may also want to consider content that other people might like to share while you're considering the material to illustrate your blog posts.
The sharing of infographics is very popular, so you might want to consider that option. You are exposed to a whole new audience of potential followers when someone embeds your Instagram posts in their blog.
You should also consider creating Instagram stories that people will share. Your main feed posts can be reshared in stories by anyone. You have included a link to the original article, so anyone who wants more information can view it. Aside from marketing to new audiences, it's also easy to gain new followers.
9. Share entertaining Instagram stories
It's important to share entertaining content on Instagram Stories to keep your followers engaged (and encourage them to refer their friends to your account). If you want to stay on track, you can plan your Instagram stories with an app like Plan.
10. Use other social networks to promote your Instagram account
You need to make it easy for people to find you on Instagram if you want to get followers for free.
You should be able to find your Instagram profile easily. Make sure your Instagram fans know about your other social media accounts. Provide your social followers with a link to your Instagram profile.
Create some content first before you promote your Instagram account elsewhere, especially if you're just getting started. Publish 12 posts at least.
That's all there is to it. Though it’s not easy to get free Instagram followers in a short time, it’s worth a try using the methods we discussed above. In case you are still unsure of what to do, consider your posts.
What are the most engaging ones? The funny memes, the pics of your dog? Take a closer look at them. Don't worry about this, it's supposed to be fun. Things will come together, just be patient.