With more people becoming conscious about the environment, the demand for green and sustainable products has also increased.
Therefore, if you are looking for some interesting products for your dropshipping store, then you should explore green marketing.
Not only would it help you explore a brand-new market perspective, but it will also encourage your customers to make environmental-friendly decisions.
Let’s get to know more about the concept and explore some green products that you can sell in your store.
In a nutshell, green marketing refers to the practice of selling or marketing products that are environmental-friendly and sustainable.
These days, more and more consumers are becoming conscious of their purchases. This has led to the development of a new marketing niche, which is known as LOHAS (Lifestyles of Health and Sustainability).
In this, consumers make their buying decisions based on things like carbon footprint, labor cost, recycling, and so on. These are some of the major practices that fall into green marketing.
· Usage of recyclable, reusable, or eco-friendly materials for the product.
· Opting for electric communications and marketing (by getting rid of printing materials).
· Including ecological packaging materials.
· Working on a dedicated plan for recycling and waste disposal.
· Relying on eco-friendly power sources (to reduce carbon footprint).
· Taking several steps to minimize the negative environmental impact from the production to the delivery of a product.
It has been observed that conscious consumers prefer getting a green product even if they have to pay a few extra bucks for it.
Green marketing has rapidly increased the demand for environmentally friendly products (that are also commonly known as green products). This is majorly due to the following benefits of this environmentally driven model:
· It minimizes the production and usage of plastic and other non-biodegradable materials.
· It makes the end-user more conscious of the environment and nature.
· The practice automatically reduces the use of chemical or harmful substances in different products.
For Brands and Stores
· By including these principles, a company can reduce its carbon footprint and make more conscious decisions.
· The marketing model brings an edge to your products, making it easier for you to target a specific niche.
· Not only will it help you create awareness, but it would also bring a competitive edge, resulting in profit generation in the long run.
Tip: Avoid Greenwashing
For competitive advantages, some marketers present their products as eco-friendly even when they are not. This is known as greenwashing, and it should always be avoided if you want to get genuine and long-term customers in your domain.
While there are plenty of eco-friendly products out there, you can consider exploring the following options for your dropshipping store.
1. Reusable Shopping Bags
You might already know how dangerous plastic bags can be for the environment. That’s why you can consider selling a wide range of reusable and washable shopping bags.
From cotton to jute, there can be all kinds of shopping bags that you can sell in your store. Your customers can pick a preferred size and you can even let them customize the bag as per their requirements.
Lately, there has been a shift in the beauty industry with the rising demand for plant-based organic products. Therefore, you can also take a step in green marketing by selling organic shampoos in your store.
Consider exploring shampoos that are free from paraben or any other harmful chemical substance. Also, they should not be tested on animals or contain any other toxins.
3.Sustainable Coffee Mugs and Tumblers
While use-and-throw coffee mugs are surely convenient, they are certainly not that friendly to the environment. That’s why a lot of people consider getting a reusable coffee mug or tumbler instead.
Most of these products are made up of glass or any other eco-friendly material, making them ideal for reusability.
4.Organic Food and Beverages
This is one of the most rapidly growing domains in green marketing that should not be avoided. These days, people like to know what they are consuming and are cutting the intake of processed food, preservatives, and harmful chemicals.
You can also list all kinds of organic foods and beverages in your store that would be free of any toxins and provide a healthier lifestyle alternative to your customers.
The use of bamboo cutlery initially started as an eco-friendly initiate in the hospitality industry, but it has not become a staple in other domains too.
By providing a wide range of bamboo cutlery in your store, you can target event organizers, restaurant owners, and every other environmentally conscious individual. From forks to knives and plates to spoons, there can be all kinds of cutlery options that you can list in your store.
6.Phone Covers and Cases
If you search for phone covers and cases online, you will find that most of these products are made up of plastic and are not good for the environment.
Therefore, you can simply look for sellers that would provide environmental-friendly phone cases and accessories. There is already a growing market for phone cases, and you can certainly grab a substantial share with a competitive edge through green marketing.
7.Reusable Food Wraps and Snack Bags
Most of the food wraps and snack bags out there are not that ecological friendly and can only be used one time. Instead of using these use-and-throw products, you can give your customers a more environmentally friendly option.
On your dropshipping store, you can consider hosting all kinds of reusable and biodegradable food wraps and snack bags. They are simply more convenient and will make it easier for your customers to pack their meals.
A lot of parents express their concern about the bulk use of diapers that can be harmful to the environment. To minimize this waste, you can host a wide range of cloth-based and washable reusable diapers.
There can be all kinds of comfortable and cute reusable diapers that you can easily find for your dropshipping store. Not only would these products help parents make environmentally conscious decisions, but they would also be a more affordable option.
Other Products to Consider
Apart from that, here are some other options that you can consider for promoting green marketing on your dropshipping store:
As you can see, there can be so many green marketing products that you can include in your dropshipping store. To find some of the best sellers for these green products, you can take the assistance of DSers. It is the official AliExpress dropshipping tool that offers some of the most advanced features in the industry.
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For instance, with the help of the Supplier Optimizer feature of DSers, you can find the best supplier for any green product with maximum profit margin.
There are also tons of automatic services to track order updates or sync tracking numbers. From stock management to making bulk orders and variant mapping to bundle products, DSers offers tons of options to manage your dropshipping store like a pro.
With the help of green marketing, you can certainly bring a vital difference to your dropshipping store. Since the green market is drastically growing, it will help you target a growing customer base for sure.
Though, if you are unable to find some reliable sellers for various green products, then just head to DSers. It is the official AliExpress dropshipping tool that hosts millions of products so that you can find the perfect catalog for your store and manage it in no time.