The most awaited holiday of the year is approaching slowly, and you need to be ready with your stunning collections. Effective advertising strategies can attract buyers for the holiday season to scale your sales. Today’s post will highlight how you can design your advertising strategies during the holiday season to secure business growth.
The holiday season is a great time to increase revenue in your dropshipping venture. You must display highly demanding products, so buyers resonate with their needs and place orders. However, proper selling strategies can attract buyers and influence their buying decisions. We will demonstrate how you can manage advertising strategies to close deals during this great holiday season.
As buyers’ purchase behavior has changed a lot within a couple of years, you need to consider a few keynotes to plan your advertising strategies. Here they’re:
Identify Your Audience
Though the holiday is for everyone, who you target and invite to your store is the prime concern here. After verifying Analytics data, you know who visits your store, how long they stay on your website and their purchase history. Now note down all this information. It will help you to create the content for advertisement.
Fix Your Business Goals
After gathering your buyers' information, you need to fix your business goals. Here you can target your sales based on the product category and the demography of your buyers. The analytics report further strengthens your business perspective, and you can plan pre-holiday and post-holiday sales targets.
Check Your Previous Performance
Your advertising strategies will be defined through the previous performance data. You need to check your last performance and verify whether you successfully attained your business goals, sales targets, and customer satisfaction. In dropshipping business, all these measures are essential to plan further strategy.
Once you have this data, you can target your sales and create advertising strategies for the holiday season. Check the eight strategies that effectively contribute to your growth this holiday season.
The advertising strategies will be based on the key findings mentioned above. Here are the top 8 advertising strategies for the upcoming holiday to increase your dropshipping sales.
1. Design Your Dropshipping Store Website
You can begin the advertising strategies from your website by designing it. An attractive discount banner at the header will hook your buyer. A clear CTA and direct message option with personalized stickers can help buyers get information about your store's available products.
2. Display Holiday Giveaways on Social Media
You'll find several items as giveaways and display them on your social media page. This cost-effective method engages your buyers in the comment section, asks new followers to follow your page on social media, and avail of the giveaways. You can conduct quizzes or contests on various platforms and declare gifts for the winners. Thus, social media has become the base to attract new buyers. And for existing customers, you can offer discounts and coupons.
3. Make Video Content to Address the Mass
The audio-visual effect is much more effective in advertising strategies than simple infographic posts. Especially if you touch their hearts by conveying a social message or grabbing their pain points through video content. People remember meaningful video ads during the holiday season; try to reach them with apt messages relevant to your business and products.
4. Display Great Holiday Offers
You can target your buyers’ psychology through Buy One Get One offers. Psychologically, the offers attract more than any discount, influencing their buying decision. For example, list the items you can give free with premium products and start displaying on your store and social media pages.
5. Run Paid Campaign on Social Media
If you ran a paid campaign earlier and earned a good response, you can also do the campaign this time. Social media platforms offer business owners various offers during the season, and the outreach is massive. So check if the early record was good, start a paid campaign again and boost your dropshipping business's revenue.
6. Boost Email Marketing Strategy
Busy professionals hardly check social media, and you shouldn't miss out on them. So, email marketing is a convenient way to reach them. Draft a simple yet catchy and informative email for the campaign and hit the send button to reach your target. Don’t forget to add discounts, offer prices, and other things you’re offering this holiday in the mail body.
7. Try Offline Channels for Advertisement
Besides social media, you can try offline advertising so that your next-door neighbors know what you're offering this holiday. Small pamphlets and flyers inside the newspaper can be great advertising options in offline channels. You can arrange a small quiz in your surrounding malls and distribute prizes among the participants and make sure all should receive gifts from you. This gesture can create a positive impact on their mind. It also helps in recognizing your brand.
8. Extend Offers Beyond Holidays
You can extend your offer periods even after the end of the holiday season. Customers who can’t check your store due to a busy holiday schedule can get back to you to avail of the offers. You can open the opportunity for all, check how many buyers reach you, and avail of these extended holiday offers.
These handy 8 advertising strategies can help you to design your strategic plan and help you to reach your target sales. If you want to go for a few miles, note down the below suggestions:
- Attend every customer with equal importance
- If you enable CTA, do your best to attend to the actionable steps.
- Timely delivery and a quality product are the two eminent challenges in the holiday season; you need to maintain that.
- Being active on social media is good but avoid controversy or offensive content generated on your page; it can harm your impression, and you may lose customers.
These are effective advertising strategies that you can work on. However, if you are planning to start your first dropshipping business, you can begin with DSers dropshipping tool. The best e-commerce tool offers outstanding advantages for you. So let’s know more about it.
Sellers must prepare their plan early to start campaigning. If you’re planning to boost your dropshipping sales this holiday season, try DSers. The holiday season is the best time to increase revenue by modifying your sales.
Get Started Now to Grow Your Online Business with the Best AliExpress Dropshipping Tool - DSers!
DSers offers many advantages, including providing order tracking information, managing bulk orders, and 24 x 7 customer support. There are many more features you can explore once you link up your store with DSers dropshipping tool.
How Can DSers Help You to Increase Sales During the Holiday Season?
With DSers, you can avail the technology that helps you grow your dropshipping business. Wherever you create your store, like Shopify or WooCommerce, you can manage it with DSers. Check out the advantages below:
- You can place bulk orders to AliExpress
- Supplier optimization through filtering process
- Reasonable offers for the holiday
- Auto pricing helps you set the most appropriate price
- You can pre-select your preferred shipping method as per the order destination
- Auto sync tracking number to your store and PayPal
- Stay updated about the orders through the auto-update option
- You can hide products you do not want to sell during the holiday season
The above-noted advantages are crucial in dropshipping business as you need to satisfy all your customers. For example, great prices and excellent product value will turn a seasoned customer into a loyal buyer.
The holiday season is for enjoyment with family and friends, and people often prefer get-togethers or travel to explore places. Advertising strategies always address customers’ needs to attract them to your store and make them feel good about buying the product they’re looking for.
If you can satisfy them during the holiday season, you can eventually get them throughout the year. Buyers want quality products and timely delivery to value their money and time, which should be the ultimate measure to boost your revenue this holiday season.