Marketing videos are a powerful tool for dropshippers and online retailers to showcase their products and services. However, with the rise of video content, it's become increasingly important to stand out from the crowd.
That's where subtitles come in.
Adding subtitles to your marketing videos is a simple but effective way to make your content more accessible, engaging, and optimized for search engines.
In this article, we'll explore the top reasons why dropshippers and online retailers should add subtitles to their marketing videos and how they can benefit their businesses.
Subtitles are a valuable tool for improving the accessibility of marketing videos. One of the main benefits of subtitles is that they make video content accessible to users with hearing impairments. By adding subtitles, you provide an alternative way for users to access the audio content, which is crucial for those who may be deaf or hard of hearing.
Additionally, subtitles benefit non-native and multilingual speakers by providing a written translation of the audio content. This feature helps users who may struggle with spoken English or prefer to read instead of listening. For example, 60% of YouTube views are from non-English speakers. Adding subtitles with a simple YouTube video editor dramatically impacts your potential reach.
By making your content more accessible through subtitles, you're opening up your videos to a broader audience and creating a more inclusive experience for all users.
All businesses need to prioritize accessibility to create an inclusive shopping experience. Making your content accessible to all users not only benefits those with disabilities, but also appeals to customer values. By prioritizing accessibility, you're showing your customers that you care about their needs and are committed to providing the best possible experience for everyone.
Engagement is a key metric in the online sales and marketing world. It refers to users' level of interaction and involvement with your content. The more engaged users are, the more likely they are to take an action like making a purchase or sharing your content with others.
Dropshippers should care about engagement and strive to improve it to extend their reach and revenue. Fortunately, subtitles can help with that.
One of the main ways that subtitles improve engagement is by making your content more accessible and enjoyable to watch. Users who can easily follow your video are more likely to stay engaged and interested. As mentioned previously, this is especially true for users who may struggle with spoken English or have a hearing impairment. Adding subtitles removes barriers to understanding and ensures that all users can fully enjoy your content.
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Additionally, subtitles can help with retention by reinforcing key information and making it easier to follow along with the narrative. Experiments have indicated that Facebook videos with captions had 16% more reach than those without. Furthermore, call-to-action (CTA) clicks also declined by 26% when captions were removed. This means that not only are users more engaged, but they're also more likely to watch your video in its entirety and convert.
SEO involves optimizing your online content with the aim of achieving higher rankings in search engine results pages, which can increase the visibility and reach of your business online. Many factors influence SEO, such as keywords, backlinks, and user experience. However, one factor often overlooked is using subtitles in marketing videos.
Search engines, like Google and Bing, can't process spoken words in videos, which means that they rely on other cues to understand the content. Subtitles provide a textual representation of the spoken words in your video, which can help search engines understand what your content is about. This feature can lead to higher search results, especially for long-tail keywords.
Additionally, subtitles can improve user experience by providing a more engaging and accessible viewing experience. This can lead to increased watch times, social shares, and backlinks — all important factors in SEO.
Remember to track specific keywords for your subtitles. There are plenty of keyword research tools available, both free and paid, to help you align your message with the intent of your target audience.
Mobile optimization and mobile-first design are crucial for dropshippers as more and more people are accessing content on their mobile devices. In fact, as of the end of 2022, mobile traffic accounted for 59% of global internet use.
As more people are consuming content on the go, it's important to understand that many users view content on mute or while in public, which can make it difficult to fully engage with marketing videos.
Adding subtitles to your marketing videos ensures that users can still understand and engage with your content, even if they're watching on mute or in a noisy public space. This consideration contributes to higher engagement rates and, ultimately, more sales for your dropshipping business.
In addition to improving engagement, subtitles can also improve mobile optimization by making your content more accessible and user-friendly on smaller screens. This can lead to longer watch times and fewer users bouncing from your site, both of which are essential factors in mobile optimization.
According to a study by Digiday, 85% of Facebook videos are watched without sound, highlighting the importance of subtitles for mobile optimization. A study by Verizon indicated that 69% of all online videos are viewed on mute, regardless of the platform. These statistics demonstrate the significant impact that subtitles can have on mobile optimization and engagement.
Subtitles can also result in improved information retention. Our brains are wired to retain the information we hear repeatedly, which is why we often hear the same radio or television ad multiple times. This repetition helps to reinforce the information in our brains and make it more memorable.
By adding subtitles to your marketing videos, you're providing viewers with another way to engage with and retain your content. By adding subtitles to your marketing videos, you're not only improving accessibility and engagement but also increasing the chances that viewers will remember and act on your message.
Improved information retention can be especially beneficial for dropshippers trying to build brand awareness and drive conversions. By making your content more memorable and engaging, you can increase the probability that viewers will remember your brand and ultimately make a purchase.
Branding is crucial for dropshippers looking to establish themselves in a crowded online marketplace. Your brand is not just your logo, tagline, or website design, but also includes the values, messaging, and visuals associated with your business. Creating a strong brand identity can establish trust and credibility with your audience, increasing customer loyalty and sales, and help you build a successful online brand.
Subtitles can play a key role in improving your branding efforts. Including subtitles in your marketing videos ensures that your messaging is clear and consistent across different channels and platforms. Adding subtitles can help to reinforce your brand values and messaging, making it easier for viewers to remember and identify with your brand.
Subtitles can also help to enhance the visual appeal of your content. Using subtitles consistent with your brand's visual identity can create a cohesive and unforgettable brand experience for viewers. This strategy can include using branded fonts and colors and incorporating your brand's tone and messaging into the subtitles themselves. However, it's important to prioritize accessibility and readability when using this creative approach. In other words, don't sacrifice functionality for style.
Subtitles are an asset to your marketing efforts in a world dominated by video content. Use this tool to increase your accessibility and reach while appealing to search engine algorithms. Get creative and incorporate your brand elements into subtitles for an even bigger impact.