A lot goes into determining whether your e-commerce business is successful or not. You need to have great marketing, offer good customer service, and deliver customers a product or service that provides them value.
However, above all else, you should have a strong team in your corner. Your business is only as good as the team behind it, and they can make or break your success. You require the right people in the right jobs, and you need to ensure that they are given all the necessary tools to succeed.
Unfortunately, building your e-commerce or retail dream team isn’t as easy as you might have thought. Bad hiring, ineffective training, and a poor workplace experience can hold you back from truly being able to build the team your company desires.
Without any further ado, this guide is going to go over a few tips and secrets for building out your e-commerce dream team.
If you want to build out your e-commerce or retail team, here are a couple of industry tips and secrets to ensure success.
1. Recruit Intelligently
First and foremost, you should make an effort to recruit well. This includes putting time into seeking out and targeting the best and brightest to come work for your business. You need to write a great job description, highlight the benefits of working for you, and advertise the position well.
Poor recruiting often leads to poor hiring, which can hamper your team for years. Once you have candidates applying, take time to evaluate them closely. You should consider everything from their work experience, their education, and even their LinkedIn cover photo before deciding which to hire.
You want to be as thorough as possible to make sure you end up with the right individual, and this often begins with proper recruiting. Of course, the interview process is also important to make sure the candidate fits well with your culture and has a compatible personality.
2. Know the Roles You Need to Fill
Before you even begin recruiting or hiring anyone, figure out the roles you need to fill. Your e-commerce team should consist of developers, HR personnel, marketers, customer service reps, accountants, and many others. It takes a collection of different people with varying types of expertise to turn a company into a success.
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If you don’t know precisely who to hire, it can be difficult to bring on the right individuals, and you could be left with a gaping hole somewhere in your team if you’re not careful. Or you could end up bringing in individuals who aren’t quite right for what you actually needed. Knowing who would fit and what type of expertise a position requires, it can make recruiting and targeting much easier.
3. Know the Importance of Employee Engagement
While hiring the right people is important, there is more to building a team than simply hiring workers and then calling it a day. You need to provide a great workplace experience in order for people to be the best version of themselves. If people are constantly upset, bored, or stressed at work, it’s neither good for them as an individual nor for the business.
A big part of this positive work experience is employee engagement. The more engaged your team is, the happier and more content they will generally be. Employees who are enthusiastic and engaged when it comes to their job are also more productive and committed to the cause.
Engaging your employees and finding ways to show you care also helps keep workers loyal, which can give you a better chance of holding onto your top talents instead of losing them to your competition. If your goal is to build up your team for long-term success, you need to make sure everyone feels wanted, appreciated, and is buying into your vision.
4. Communicate Often and Effectively
Communication is incredibly important in all facets of life, especially at work. This includes both communications amongst your team as well as communicating your expectations for the team.
Communicating often helps ensure that everyone on your team is on the right page and in the know. If you don’t communicate well or often enough, there is sure to be confusion and miscommunication aplenty. Not only is this frustrating for everyone involved, but it can derail projects and cost your business a lot of time and money.
A team that is kept updated and communicates well with one another is often a successful one. In an effort to communicate effectively, make sure you are clear with your communication, and always provide enough details in every message or response.
Communication helps build a bond and fosters relationships, and a lack of it can often drive your best workers away, as they may feel disconnected from you and the overall plans of the business. Also, if your e-commerce or retail team is remote, communication is even more important, as it is easy to misread or misinterpret messages when compared to a face-to-face conversation.
5. Evaluate Frequently
Whether you specialize in creating your own products or utilize dropshipping, the e-commerce industry is always changing. Trends come and go, customer expectations change, and new technology comes out that can revolutionize the space.
With so much change, consistently evaluating everything within your business is required, and that includes your team. Be sure to take a close look at your team every now and then and see how everyone is performing, how they are getting along, and if anyone has any concerns.
If you simply hire your team and never check up on how they are progressing and growing, there could be major issues developing that you don’t even know about. These evaluations give you a chance to see the strong and weak points of your team, identify key challenges, and check in with everyone to ensure everyone is working together effectively.
In addition to evaluating your team and making sure everyone is performing well and comfortable with their work, you also need to conduct a market evaluation from time to time. This helps you get a better understanding of the market and learn about your competition.
Evaluations of all shapes and sizes are crucial for keeping tabs on your business and making sure you are catching and correcting mistakes before they become major problems.
6. Don’t Forget about Soft Skills
When building and hiring your team, it makes sense to focus on hard skills. You want to ensure that those you bring on have the skills and knowledge to help you with everything from web design, to marketing, to accounting, and more. If they don’t, your business's efficiency and effectiveness will suffer.
However, it is important to not forget about soft skills. This includes things like communication, leadership, confidence, a positive attitude, a strong work ethic, and various other skills that can apply to any and all positions.
These skills all help people fit in at a workplace, get along with coworkers, and collaborate effectively on projects. They may not get as much attention (or be as measurable) as hard skills, but they are something every business needs to consider when building a team.
If you hire people that possess all of the hard skills and job-specific abilities, but simply don’t have the soft skills, they may find it difficult to fit in and may hold your team back from reaching their full potential.
In conclusion, these tips and secrets will help make sure your e-commerce team is a good one. Having a solid team can take your business to new heights, and give you a better chance of finding success.