It is a known fact that search engine optimization is one of the most prominent ways to market any product online and get direct customers. One of the best things about SEO is that it lets us organically attract leads and customers from a relevant pool.
Therefore, if your store is hosted on Shopify, then you can easily work on some smart SEO practices. Here, I will make you familiar with these trusted Shopify SEO tips that can help you get more leads easily.
Let’s say you want to buy men’s shoes online. Now, chances are that you would look up similar keywords on a search engine like Google. Here, you will see that some results would appear on the top of the first page while others on subsequent pages.
Well, the practice to optimize your store’s web pages with respect to the queries entered by your prospective customers is what SEO is all about. Search engine optimization consists of various practices to help you get a better ranking for your website and other pages on search engines. Here’s why implementing SEO practices is important for your online store:
SEO is considered one of the most relevant forms of marketing for ages. Each day, millions of people look for search terms on engines like Google, giving you a perfect chance to reach out to them.
The best part about SEO is that it has become easier than ever to identify your audience and target them. You can use tools like Google or Bing Analytics to reach out to a wide range of your targeted leads.
Unlike social media marketing, which follows a push marketing model, SEO is based on a pull strategy. The people who look for relevant terms will already be interested in buying your products, making it easier for you to land more leads.
While there are premium and paid services for search engine marketing, you can get started for free. If you follow some smart Shopify SEO tips, then you can even get a lot of traction for free.
Now that we have covered all the basics, let’s quickly discuss some smart Shopify SEO tips and tricks that you must apply.
Set up SEO Tools & Practices
Before you start implementing advanced SEO techniques, you need to take care of some prerequisites. For this, there are a couple of readily available Shopify apps that can come in handy. Besides that, you can also use third-party tools like Google Analytics and connect them to your Shopify account.
- To get better results with your SEO practices, make sure you have a custom domain.
- You can set up a Google search console and analytics account for free by visiting their respective websites.
- Afterward, you can just use the tag manager to link it with your Shopify account and start working on different campaigns.
- Google Analytics has also come up with a dedicated section for eCommerce reporting that you can enable from your dashboard.
- Set up the Robots.txt file for your store and submit its site map in a supported format to search engines.
Perform Dynamic Keyword Research
Great! Now when you have completed the setup of your basic SEO tools, you can start working. Before you generate SEO-friendly content, make sure you perform extensive keyword research.
For this, you can use tools like Google Analytics, Adobe Analytics, Moz, Keyword Planner, and so on. Here, you can just enter any keyword by thinking from the perspective of your customers and keeping their intent in mind. Any reliable tool like Moz or Google Analytics will provide details regarding the volume of the keyword, competition level, and other suggestions.
Remember, keyword research is not a one-time process. You should keep doing it as you implement your SEO strategies. I would recommend measuring the output of your efforts so that you can focus on the right keywords going ahead.
Follow General SEO Practices
Now when you have collected relevant keywords for your web pages, you can start implementing them. While there is no rule of thumb, I would recommend following these Shopify SEO tips to get faster results.
- Consider sprinkling your keywords in a diverse manner on blog posts, product pages, and other website content.
- Always have a single focus keyword and a couple of other secondary keywords on the web page.
- Try to include the focus keyword on the blog/product page’s title, meta description, and the first 100 words of the content.
- Apart from the general content of your page, also optimize its URL and try to include the keyword in it.
- Make sure that the product and other images on your online store are named and have the focus keyword as their alt text.
Avoid Duplicate Content in Your Store
This is something a lot of new dropshipping store owners suffer from. Let’s say you have a product that is available in different colors or sizes. Mostly, store owners consider setting up different pages for each product that can have duplicated content. This can backfire in the long run as Google might penalize you for duplicated content on your store.
The best way to avoid this is by doing variant mapping on your store via Shopify or DSers. You can simply link variants and let users select an ideal product of their preferred color or style. If you still want to have dedicated pages for each product, then consider coming up with unique content for every page.
Diversify Your Content
This is another great Shopify SEO tip that would let you reap some immediate benefits. Apart from listing your products, you can also come up with all kinds of blogs on your Shopify website.
This means you can utilize your targeted keywords in multiple ways. Ideally, you should include keywords on the product listing and other landing pages on your website. Furthermore, you can come up with specific blog posts that are relevant to your domain. In this way, you can keep your audience engaged, create brand awareness, inform them, and do so much more.
Use SEO-oriented Apps on Shopify
As I have listed above, there are tons of tools available on the Shopify app store. For instance, one of the most popular and effective tools that you can integrate into your Shopify store is Yoast SEO. It can be integrated into your dashboard and provide a DIY solution to improve the SEO of your store without any technical hassle.
Apart from Yoast, you can explore a couple of other free and paid apps on the Shopify store like SEOAnt, SEO Booster(an outstanding Shopify SEO app by Secomapp), Smart SEO, SEO King, Plug-in SEO, and so much more.
Internal & External Linking
While on-page Shopify SEO practices are important, make sure that you don’t forget about off-page techniques. Ideally, it is recommended to obtain several backlinks from trusted sources to improve the overall page ranking of your online store.
At first, you can consider linking web pages internally between different products and blogs. Also, you can try to obtain do-follow links from external sources that are relevant to your products. These genuine backlinks will not only help you obtain leads from other sources but will improve the domain authority of your store.
Perform SEO Audits
Lastly, I would recommend performing timely SEO audits to cover any loopholes in your strategy and measure its ROI. You can use any readily available tool or get in touch with third-party professionals/agencies to do the same.
An SEO audit is an in-depth analysis of your online store based on parameters like mobile-friendliness, load optimization, content quality, on-site optimization, and so on. You can perform annual audits to make data-driven decisions while implementing your Shopify SEO tactics.
While good SEO practices will let you get more leads, you must host some attractive products to meet their demands. For this, you can take the assistance of DSers, which is a must-try dropshipping tool.
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- DSers is powered by AliExpress, and you can directly integrate it with dropshipping tools like Shopify, Wix, or WooCommerce.
- Users can create an account for free on DSers and explore products in different categories from hundreds of sellers.
- It also features an automatic supplier optimizer feature that will let you handpick the most profitable supplier for any product.
- There are tons of advanced features like bulk purchasing, variant mapping, bundle products, and more to help you manage your store.
- You can also save time with its automatic features like the updating of order statuses or syncing of tracking numbers.
I’m sure that after reading this guide, you can understand the power of SEO to market your products. Since these SEO practices won’t cost you a thing, you can simply implement them to get better results with your store’s online marketing.
These Shopify SEO tips should be consistently followed to get long-term results, but you can always run SEO ads for immediate gains. Besides that, you can also take the assistance of a reliable tool like DSers to empower your dropshipping store with the right tools and backend support.