While Telegram is already a popular messaging app, a lot of marketers overlook its features that can help us reach out to millions of people. Just like other similar platforms (like WhatsApp or Snapchat), you can also find your audience on Telegram and use it to directly sell your products.
Though, if you have never used Telegram for marketing your products, then you have come to the right place. In this detailed Telegram marketing guide, I will let you know how to set up a channel and use it to promote your products.
Having more than 500 million monthly active users, Telegram is one of the most popular social IM apps out there. While most people use it to communicate with others, it also lets us create channels and publish updates to promote numerous products. Therefore, with the help of Telegram marketing, you can reap the following benefits:
· Secure: Telegram is one of the most secure IM apps out there that supports end-to-end encryption and also features self-disappearing messages (for the secret message mode).
· Automation: You can easily set up a Telegram bot that can help you communicate with your customers or resolve their queries automatically.
· Engaging: Telegram has one of the highest engagement rates and would let you redirect your audience to your website (or any other landing page) easily.
· Affordable: Most importantly, it won’t cost you much to create a channel or market your products on Telegram that would improve your ROI.
Now when you know the importance of Telegram marketing, let’s learn how to use this messaging app as an effective marketing platform.
Tip 1: Set up Your Goals for Using Telegram Marketing
The first thing you need to do is set up your overall goal for using Telegram. To do that, you need to think of the following prospects in which Telegram can help you:
- Client support
- Resolving customer queries
- Automatic support
- Driving traffic to your website
- Creating brand awareness
- Sharing sales and ongoing events
This is because your marketing efforts would largely depend on your goals. For instance, to provide support to your customers, you can consider setting up a bot while a channel would be a better pick to drive sales.
Tip 2: Set up Your Telegram Channel or Group
Setting up an active Telegram channel or group should be the first thing you need to do. Though, before you commence your Telegram marketing tactics, you should know the difference between a channel and a group.
Channel: A Telegram channel can have unlimited subscribers and is mostly open for anyone to join or leave. Only you (the admin of the channel) can send all kinds of messages to its subscribers.
Group: Telegram groups are mostly used to promote communication in a certain domain as they support two-way messaging (admins and members can send messages). As of now, a Telegram group can have up to 200 thousand members.
Let’s suppose you have to create a Telegram channel. Now, all you need to do is open the Telegram app or go to its web-based version and click on the hamburger icon on the side. From here, you can choose to set up a new Telegram channel.
You can now just enter the name of your Telegram channel and set its audience type (private or public). Afterward, you can manually add members to your Telegram channel and go to its settings to generate its shareable link.
Tip 3: Promote Your Telegram Channel
Creating a Telegram channel is just the first part of the job. If you want to focus on Telegram marketing, then you need to promote your channel. To do that, you first need to obtain the unique link of your Telegram channel.
Simply open your channel on the Telegram app or its web-based application. Tap on the three-dot icon from the top and view your channel’s info. From here, you can simply copy the URL of your Telegram channel.
That’s it! You can now just share the URL of the Telegram channel on social media, email signatures, messages, or any other place. Consider hosting freebies or sign-up bonuses so that your audience would love to be a part of your Telegram channel. Just make sure that the channel has a catchy name, description, and profile picture that would go with your content.
Tip 4: Consider Sharing Valuable Stuff on Your Telegram Channel
As more and more people join your Telegram channel, you need to keep posting the kind of content that would be appealing to them. At first, you need to consider an ideal frequency for posting updates on your channel. In most cases, sending 3-5 daily updates on your channel would do. Just make sure that you don’t spam members by sharing too much too soon.
Another thing you need to consider is how valuable your content is. Let’s say your channel has been created to promote the sales of your brand. In this case, you can consider posting updates about some exclusive discounts or deals on your channel. If you deviate too much and post other things that are not related to the channel, then chances are that you would start losing members.
Therefore, always consider things from the perspective of the members of your Telegram channel and share the kind of content that would benefit them. If you want, you can also bifurcate your content into different posts (like a mix of informational and marketing posts).
Tip 5: Collaborate with Other Telegram Channel Owners and Influencers
Just like other social platforms, Telegram also has tons of influencers. Therefore, to promote your channel, you can simply get in touch with other influencers and group/channel owners on Telegram.
Getting a shoutout on their channel would be one of the best ways to work on this Telegram marketing tactics. You can consider collaborating with channels that are related to your domain so that you can get relevant subscribers.
Tip 6: Set up a Chatbot to Automate Your Communications
Apart from directly reaching out to your customers, you can also use Telegram to resolve their queries. To do this, you can simply set up a Telegram chatbot using any reliable service like BotFather or SendPulse. You can use a bot to help your customers resolve their doubts or for sending them timely updates regarding their order updates.
Apart from that, a bot can also help you reach out to your customers and inform them about an upcoming sale or a prominent event.
Tip 7: Explore Telegram’s Ad Platform
Lastly, if you want to get some immediate results with Telegram marketing, then you can explore its native advertisement platform. A while back, the application came up with a simple yet effective method to directly reach out to millions of Telegram users.
To use it, you can just head to the official website of Telegram Ads or go to its dedicated feature on the app. This will let you create ads for your groups or channels that would be posted on other public channels. You can even filter your target audience on Telegram based on their gender, age, location, and other parameters to get better results.
While Telegram marketing can help you get leads for your online store, you would need a resourceful platform to manage it. I would recommend using DSers, which is the official AliExpress dropshipping tool and is equipped with tons of free.
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The best part is that DSers is available for free and would let your find all kinds of sellers or manage your orders – all in one place.
· On DSers, you can explore numerous sellers in hundreds of categories to handpick just the perfect product for your store.
· If you want, you can order products in bulk via DSers and come up with different bundle products to attract your customers.
· DSers offers some of the most advance and time-saving features like automatic order status updates or syncing of tracking numbers.
· You can use DSers for free (or upgrade to its premium version) and integrate it with platforms like Shopify and WooCommerce.
· Besides that, you can access several other features in DSers like store management, variant mapping, supplier optimizer, and so on.
I’m sure this guide would have helped you know more about Telegram marketing and its importance. As you can see, you can easily set up a channel or group on Telegram and reach out to your target audience directly.
If you want to get better results with your Telegram channel, then consider following the above-listed tips to promote your content. Though, if you want to manage your dropshipping store and get fruitful results with it, then a tool like DSers would be your go-to option.