How to Make and Sell TikTok Merch as a Dropshipper
TikTok is gaining more and more attention from entrepreneurs, marketers, and eCommerce experts like you. Social media is changing with TikTok. It makes sense to ask the question: can you make money on TikTok? You certainly can.
It is becoming increasingly popular to sell products on TikTok. Now that Shopify and TikTok accounts have been integrated, it is even more apparent. A Shopify advertising tool, TikTok encourages dropshipping sales by igniting enthusiasm.
What Is TikTok
You've probably seen TikTok videos on the internet or heard about them. A social network called TikTok allows users to share short, entertaining videos. Therefore, TikTok videos are often shared a lot on other social networks such as Facebook, Instagram, and Reddit.
TikTok's popularity increases greatly due to this sharing, especially among teenagers. GlobalWebIndex 2019 reports that 41% of TikTok users are between the ages of 16 and 24. TikTok could be a good market if you are targeting teens.
Shopify Dropshipping & TikTok
There are three components of dropshipping e-commerce: an online store, a supplier, and marketing. Those are the three things you need for an online business. You can use Shopify and TikTok to accomplish this.
Perhaps Shopify won't seem strange to you. It's the first thing that comes up when you google "store builder". There is no doubt that Shopify is the biggest company in the field of creating online stores. This leads to many people starting their online shops with Shopify.
The Shopify app store supports eCommerce businesses. It is made up of different SaaS platforms. Shopify users can use these platforms to add different features to their stores.
Among these is TikTok. Dropshipping store owners can create ad campaigns quickly and easily using this social network and marketing tool. TikTok app users and Shopify merchants no longer have a barrier.
Shopify TikTok dropshipping refers to the business model where a shop is built on Shopify and money can be made on TikTok.
Using TikTok Ads for Advertisment
TikTok Ads are marketing methods similar to Facebook Ads. Their main difference is they are advertised on TikTok!
TikTok offers a similar user experience to Facebook, where you can easily create ads, create insight reports, and manage your campaigns.
Businesses can advertise on TikTok using five types of ads:
- In-feed ads: As users scroll through the "for you" page, these ads will appear between user videos. In-Feed Ads on TikTok look very similar to those on Instagram stories.
- Brand takeover: TikTok is a Brand Takeover ad if you see an ad right away when you open the app. As soon as your targeted audience opens the app, you will be able to present them with a full-screen video. TikTok ensures that users see only one Brand Takeover ad per day, so these are extremely expensive.
- TopView: Essentially, TopView ads are upgraded versions of TikTok's In-Feed ads. A TopView ad is a full-screen video with auto-play and sound that appears at the top of TikTok's "for you" page.
- Branded hashtag challenge: As part of the Branded Hashtag Challenge, brands create their hashtags, and TikTok displays them to their target audience. As a Branded Hashtag Challenge campaign usually costs thousands of dollars, this ad will not be used often by dropshipping stores.
- Branded effects: Last but not least, TikTok allows brands to create their filters within the app. Users can then share these with their friends, allowing them to interact directly with your brand.
Why Make TikTok Merch
Most people assume that getting big on TikTok automatically leads to revenue, but that's not true. TikTok does not have an ad-revenue sharing program like YouTube and Twitch, which allows direct content monetization.
TikTok instead has Creator Fund, a program that pays creators; however, it is significantly less transparent than what can be found on other platforms. The creators have access to a fund that pays them based on views, engagement and view "authenticity" based on TikTok data.
The following requirements must be met to qualify for the fund:
- Minimum age of 18 is required.
- A US or UK resident, French, German, Spanish, or Italian national, is required.
- The minimum number of followers is 10,000.
- In the last 30 days, your videos must have received 100,000 views.
- You must adhere to the TikTok Community Guidelines and Terms of Service.
Understanding Brand Merch
Formerly, only famous people and companies had merchandise, but that is no longer true. You can still sell Tiktok merch even if your following is small.
Among the products are tote bags, clothing, and frisbees. It's important to choose products that are appealing to your audience.
As well as making designs in whatever you think they will enjoy, you can also create your designs. Your brand logo should appear on merchandise, but you don't have to stop there.
Images or sayings that resonate with your audience can be used on your channel. You can increase your sales by offering a variety of designs and products.
How to Make TikTok Merch
When it comes to merchandise, you can either have someone else produce the items for you or do it yourself. The shipping will also need to be handled by you or someone else.
Make Merch Using Print on Demand
Print-on-demand companies are the easiest way to start making merchandise. Using these services, you can upload your design, have it printed on the product of your choice, then have it shipped.
Because of this, you don't need to worry about finding blank t-shirts, keeping an inventory, or dealing with shipping.
You can sell these products using print on demand:
- Water bottles
- And so on
You will need to create artwork before you can move forward. You can hire someone else or do this yourself if you have the skills. Artists can be found in many places who can create designs for you.
Next, you need to choose a company that offers print-on-demand services. You can choose from a variety of free options. It's best to order samples for yourself so you can determine if they have the texture and quality that you want. There are numerous options for blank products, so you should order samples.
You can set a price for each item and you'll earn any amount above the printer's cost once integrated into your Shopify store. You keep the difference of $5 if, for example, the printed product costs $10 to produce and you sell it for $15.
TikTok Merch Selling Guide
How do you entice your fans to buy your merchandise once you have it to sell? Make sure they know it's available. With countdowns on social media and TikTok, you can hype up an upcoming merch drop.
Additionally, you should put a link in your bio on TikTok and other social media platforms so that people can easily find your shop.
Spreadshop allows you to sell merchandise on TikTok so that you can reach out to your audience. You have several advantages when you use visual platforms like YouTube and TikTok.
One of the biggest advantages is that your viewers can see exactly how the merchandise will look in person. People are more likely to buy a product if they know what to expect from it.
Adding your Spreadshop account to your profile is an easy way to sell your merch on TikTok. If you want to mention where that link is in your videos, you can add it to your profile. Your followers will always know where to find your products instead of having to search through old videos.
You can still start making money using TikTok if you don't have a huge audience. A profile, some engaged and dedicated followers, and the following guidelines are all you need. You can then add some products or merchandise and start making money after you have these things.
Advantages of Creating Brand Merch
Vendors on TikTok gain additional revenue by selling merchandise. When you sell brand merchandise, you can make a little money with very little overhead, regardless of how big your following is.
Brand awareness can also be increased through this strategy. Your audience will begin to recognize your brand when they wear your merchandise. You get to enjoy free marketing.
Through the recommendation of a friend, you are more likely to gain new customers who trust the source of the recommendation.
Tik-Tok can also be an excellent way to promote brand affinity by selling merch. When someone receives free merchandise, they are more likely to become loyal customers.
You can give away free merchandise with a purchase or after completing a promotional challenge. Customer service gives off a positive association with your business and makes your customers feel important. You can also keep your company at the forefront of people's minds by giving away products they use each day, like pens, mugs, and notepads.
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Your company can create a sense of community by doing these things. Your community will become stronger as you build relationships with your audience.
When a follower sees another follower wearing branded merchandise, it can cause them to unfollow. When people see others wearing your merchandise, it is a signal that your brand is worth looking at and could lead to new followers.
Your brand image is created by all of these factors. When you create your merchandise, you get to decide what it looks like, what kind of products you sell, and what causes you want to tie your brand to.
The merch you promote will be viewed as a representation of your brand, so be sure that whatever you sell strengthens the image of your company.
Using TikTok Influencers for Advertising
Advertising your goods through TikTok influencers is almost the same as advertising through Instagram influencers, only the platform differs!
Influencers on TikTok are people who have a large following on the app. Influencers are able to “influence” their followers to make purchases because of their authority and reach.
The following three steps explain how it works:
- Find and approach influencers: Choosing an influencer for TikTok is the first step. In order to succeed, you must choose an influencer who has a large following and fits your business/product.
- You get a shout-out from an influencer: When you negotiate a price with the influencer and send them your product, they will make a video about it, reviewing it or showing how it works. You want as many of their followers to click on the link and visit your website as possible!
- Sell your products: As long as everything goes according to plan, the influencer's followers will love your product, some even placing an order. By subtracting all costs from all revenues, you will be able to determine if working with the influencer was profitable.
From small "micro-influencers" with 5, 10, or 30 followers to the biggest with more than 100 million, there are TikTok influencers of various sizes.
Shopify merchants can now access this potential market through TikTok's partnership with Shopify. Considering that, at the time of its release, TikTok was the most downloaded app in the App Store, TikTok is indispensable for marketers.
With the TikTok channel app, you can control and adjust the settings of TikTok campaigns right from your Shopify Dashboard, with no need to open any other pages. On this panel, you can also create short videos to showcase your products to users on TikTok.
There's no reason not to try this marketing channel, especially because of its ease of installation, huge user base, and $300 credit offer.
If you're interested in marketing your products to this market but don't already have an online store, you can open one with Shopify for a free trial.