Volusion vs. Shopify – An Ultimate Ecommerce Platform Comparison

Volusion vs. Shopify – An Ultimate Ecommerce Platform Comparison

These days, coming up with an eCommerce store has become easier than ever. With tools like Shopify, Volusion, Wix, and WooCommerce, you can easily set up a dropshipping store in minutes.

Though, if you are just starting, then you might get confused between Shopify and Volusion as they provide similar features. To help you pick the right tool, I have come up with this detailed Volusion vs. Shopify comparison that will certainly come in handy for you.

What Is Shopify All About

Based out of Canada, Shopify is one of the leading online store builders out there. It offers lightweight as well as enterprise-level services to create and manage online stores of all kinds. Shopify offers a wide range of templates, letting even newbies create their online stores. There are also dedicated analytics and management features that you can access on Shopify.


  • Extremely easy to use and customize
  • You can access hundreds of third-party apps and APIs
  • Excellent analytics tools and customer support


  • A bit expensive compared to other tools
  • A lot of add-on services are paid separately
  • Only a handful of themes are freely available

What Is Shopify All About - DSers
‌‌Source: Shopify

What Is Volusion: The Basics

While Volusion might not be as popular as Shopify, it has certainly gained a lot of traction in the last few years. It provides one of the simplest ways to set up an online store or expand it across different platforms. There are tons of readily available themes that you can customize in Volusion. You can also access various add-ons related to checkout and payment processing.


  • Extremely easy to deploy
  • Competitive costing and no extra transaction fee
  • Inbuilt and other analytics tools are available


  • Limited third-party integration
  • Restricted customization features
  • No blogging vertical as of now

What Is Volusion: The Basics - DSers
‌‌Source: Volusion

Volusion vs. Shopify: A Detailed Comparison

Now that we have covered the basics, let’s perform a detailed Volusion vs. Shopify comparison by considering all the vital parameters.

Design and Ease of Use

Ideally, both Shopify and Volusion are quite easy to use. Shopify has been around for a while and has made it easier than ever to create a storefront. You can browse 9 free and other paid themes to get things started. There are also tons of other third-party theme builder apps that you can use to customize the overall design of your online store.

Design and Ease of Use - DSers
‌‌Source: Shopify

Recently, Volusion has drastically changed its overall interface, making it extremely user-friendly. As of now, you can access 11 free and 30+ paid themes on its native interface that you can readily use. There are also several third-party templates and theme builder tools that you can use to customize your store’s front via Volusion.

Design and Ease of Use - DSers
‌‌Source: Volusion

Sales and Merchandizing

As I compared Volusion vs. Shopify, I discovered that both solutions have resourceful features for selling our products online.

One of the best things about Shopify is that you can list unlimited products in your store. Shopify also offers a dedicated Fulfillment Network that you can utilize to update your inventory status and keep your customers posted about their orders. You can also access a couple of other smart features like abandoned cart alerts or real-time shipping rates in its premium versions.

Shopify has partnered with 100+ different payment solutions. Apart from debit and credit cards, you can also implement payment services like PayPal and Stripe. Besides selling your products, you can also integrate dropshipping tools like DSers with your Shopify account. Needless to say, Shopify gives complete control with merchandizing letting you customize your product listing, create bundle products, or do a variant mapping.

Sales and Merchandizing - DSers
‌‌Source: Shopify

Unlike Shopify, Volusion has a certain market cap for each plan that can inhibit your growth. While you won’t encounter issues setting up an online store on Volusion, it has limited integration with dropshipping providers. Presently, payment solutions provided by Volusion are only accepted in 27 countries. You can set up bundles and variants for products, but the features are limited compared to Shopify.

Marketing Solutions

After listing your products on Shopify or Volusion, you need to market them as well. Here, our Volusion vs. Shopify comparison will provide a brief overview of their marketing solutions.

Shopify again seems to lead as it provides an inbuilt feature to set up a blog for your store. This will let you take the assistance of various content marketing strategies to attract more leads. Shopify also includes an inbuilt solution to perform email marketing without leaving its interface. You can also use various tools to sell your products directly on social platforms using Shopify.

It also provides various powerful features to implement SEO tactics in your store. For instance, you can customize its URL, meta description, titles, and more. There are also tons of third-party SEO apps that you can install via the Shopify store. Furthermore, to make your store mobile-friendly, you can use any reliable AMP (Accelerated Mobile Pages) app from its app store.

Marketing Solutions - DSers
‌‌Source: Shopify

Even though Volusion offers a few social and marketing features, they are not at par with Shopify. You can integrate social media tools with your Volusion dashboard but can’t directly sell them. They can be used to import reviews from users on these platforms instead.

Presently, Volusion has no features to set up a blog on your store while its latest version has just introduced an email marketing solution. Also, making Volusion stores mobile-friendly might be a bit complicated compared to the hassle-free solutions of Shopify. You can perform basic SEO practices on Volusion, but there is lack of customization features like Shopify.

Marketing Solutions - DSers
‌‌Source: Volusion

Other Features

There are a couple of other additional features that are worth exploring in Shopify and Volusion. Shopify has some of the best analytics and reporting tools out there. You can explore them in different categories like acquisition, sales, conversion, profit margin, customer behavior, and so on.

Besides that, the Shopify App Store hosts over 6000 apps in different categories. You can also explore tons of other features on Shopify like digital selling, automatic taxing, upselling, guest checkout, and so on.

Other Features - DSers
‌‌Source: Shopify

Volusion has a minimalist feature to gather reports and analytics. You can obtain details about customer acquisition, sales, ROI, affiliate sales, and so on. Even though Volusion has a handful of free and paid apps, the collection is simply not as exhaustive as Shopify. Some other features of Volusion are subscriptions, abandoned cart recovery, and single-page checkout.

Other Features - DSers
‌‌Source: Volusion


Lastly, before I conclude our Volusion vs. Shopify comparison, let’s quickly check their pricing.

As of now, Shopify provides a 14-day free trial duration (without credit card access). Afterward, you need to upgrade your account to either Shopify Basic, Main, or Advanced Plan. They cost $29 monthly (2.9% + 30¢ per transaction), $79 monthly (2.6% + 30¢ per transaction), or $299 monthly (2.4% + 30¢ per transaction).

Pricing - DSers
‌‌Source: Shopify

Volusion provides both lightweight and extensive solutions via its three staple plans – Personal, Professional, and Business. They cost $29, $79, and $299 per month respectively. The good thing about Volusion is that there is no additional transactional cost unlike Shopify, making it a more affordable solution. It also offers a 14-day risk-free trial duration.

Pricing - DSers
‌‌Source: Volusion


Finally, after performing a detailed Volusion vs. Shopify comparison, I would say that both these platforms can be useful to new and existing store owners. Though, if you are looking for a more power-packed solution that is easier to scale, then Shopify would be a better pick. Not only it is extremely simpler to use, but it can also be integrated with tons of apps that would let you manage your store quite easily.

DSers: The Official AliExpress Dropshipping Solution

It doesn’t matter which tool you are using to create your store’s frontend – you need to have a reliable backend solution. For this, I would recommend using DSers, which is the official AliExpress dropshipping platform that is globally available.

DSers dropshipping

Get Started Now to Grow Your Online Business with the Best AliExpress Dropshipping Tool - DSers!


Easy to Deploy

Since DSers is the official AliExpress dropshipping solution, you can easily deploy it on other platforms like Shopify, Wix, and WooCommerce. The best part is that the basic version of DSers is available for free.

Supplier Optimizer

You can find one of the most extensive ranges of products from thousands of global suppliers on DSers. With its Supplier Optimizer feature, you can instantly select the most profitable and best-rated supplier for any product.

Automatic Options

Say goodbye to the hassle of manually tracking items with DSers. It features tons of advanced features like the automatic updating of orders or the syncing of tracking numbers.

What more?

Apart from that, there are tons of other additional features that you can access on DSers. Some of these powerful features are bulk purchasing, variant mapping, stock management, bundle products, and many more.

Bottom Line

I’m sure that this Volusion vs. Shopify comparison would have helped you pick the right eCommerce store solution to meet your requirements. If you want, you can also get a hands-on experience of both the solutions before getting their paid subscriptions.

Though, to empower your store, you can also seek the assistance of DSers. It is one of the best dropshipping solutions that is packed with powerful features and is fully compatible with other platforms too.

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