What Is the Metaverse: How Online Businesses Can Leverage its Power

What Is the Metaverse: How Online Businesses Can Leverage its Power

Over the last few years, you must have heard of “metaverse” or read about it. Often known as the future of the internet, it is certainly changing the way we interact with others.

Though, a lot of newbies find it hard to understand what is the metaverse and how it has been evolved. Therefore, in this post, I will let you know what is the metaverse all about and how you can utilize it to promote your online business. Let’s begin!

What Is the Metaverse All about

Let’s start by understanding what is the metaverse and its basics. While the term first appeared in the 90s, it has now become mainstream with the new-age era of the internet. It is so popular now that even Facebook has rebranded itself as “Meta” and companies like NVIDIA and Microsoft and heavily investing in it too.

Metaverse is a combination of two words – meta and universe. In nutshell, it creates a digital universe around us. Instead of us seeking out the internet, it creates a digital web-based universe in our surroundings.

What Is the Metaverse All about - DSers
‌‌Source: LeewayHeartz

To make it work, we heavily rely on technologies like augmented reality and virtual reality. In most cases, virtual image simulation powers the backbone of the metaverse that lets us create our avatars and interact with a simulation of the real world. This boosts virtual interaction between people for personal and professional reasons.

How Online Retail Businesses Leverage the Power of Metaverse

Now when you know what is the metaverse all about, let’s try to understand how it is expected to change our world. While there could be limitless possibilities for the metaverse to evolve and become a vital part of our life, here’s how it can impact online businesses.

Virtual Reality Shopping Spaces

Most importantly, metaverse will change how you interact with your customers. Imagine a legacy business model where the in-store shopping experience is limited to a few locations. Well, metaverse can simulate the exact experience to practically any location that can provide infinite reach to your products.

Virtual Reality Shopping Spaces - DSers
‌‌Source: eLearning Industry

Thus, metaverse can directly impact the overall reach of your online business. For instance, you can come up with an extensive inventory of virtual products for your customers to experience. They can virtually interact with your products, try them on, and can directly buy them as well. It just doesn’t get easier than that!

Keep Your Target Audience in Mind

Just like any other platform, you need to consider your target audience in mind while setting up your business on the metaverse. Let’s say your target audience consists of seniors of 60+ age. Chances are that they might not be so active on the metaverse compared to people who are 15 to 35-year-old.

Keep Your Target Audience in Mind - DSers
‌‌Source: LeewayHeartz

That’s why before you start investing your time and money in building a presence on the metaverse, do some market research. Consider your target audience and come up with a customized experience keeping their requirements in mind.

Follow Market Leaders on the Metaverse

You might be surprised to know that already several brands have started establishing their presence in the metaverse. For example, Nike is one of the leading brands to come up with a dedicated virtual platform “Nikeland” to promote their products. Before you start, make sure you learn from some of these brands and leverage their presence.

  • Clothing and shoes: These are some of the most hot-selling categories in the metaverse. Already, brands like Nike, Gucci, and Kohl’s have created their experience stores that you can consider exploring.
  • Furniture: Just like clothes, it has now become possible for lifestyle and furniture brands to leverage the metaverse. You can learn a few lessons from leading brands like Target, IKEA, Amazon, and Home Depot.

Follow Market Leaders on the Metaverse - DSers
‌‌Source: Nike

  • Makeup: Mac, Sephora, and Maybelline have already started expanding their presence on the metaverse. They provide a hassle-free experience for their customer to try their products through their virtual stores.
  • Others: Apart from that, several other industries like video games, lifestyle, glasses, technology, and more are exploring the metaverse. Brands like Zenni, Warby Parker, and LensCrafter have already established their virtual stores.

You Can Start Now

Learning what is the metaverse is only the first part as you need to take some initial steps to expand your online business. The good news is that you can start right now with minimum investment. You can take the assistance of leading technology companies like Meta, Microsoft, Google, and Amazon to start your journey into the metaverse.

If it seems a bit overwhelming at first, then you can simply consider exploring augmented reality. In this way, you can first explore the backbone of the meta-universe before taking a deep dive.

For instance, if your online store is powered by Shopify, then you can explore its Augmented Reality application. It will let you include an add-on feature in your store so that your customers can check the placement of products in the real world. Later, you can evaluate and review the benefits of adding AR features to your store and decide whether the metaverse is right for you or not.

You can Start now! - DSers
‌‌Source: Shopify

More Investment Opportunities

According to a recent report, the metaverse market size is going to reach a valuation of $678 billion by 2030. Needless to say, money is pouring left and right into all sorts of metaverse projects.

Therefore, if you are also just starting, then consider expanding your business into the metaverse. Before reaching out to investors, have all the needed data, analytical reports, and other statistics in place. In this way, you can have proven results, predict expected outcomes, and come up with a master plan before reaching out to an investor. After collecting a substantial amount of investment, you can expand your presence in the metaverse and get more customers as well.

Key Benefits of Metaverse

I’m sure that by now, I would have cleared your doubts on what is the metaverse and what kind of opportunities it can provide to online business owners. Though, if you are not sure whether metaverse is right for you or not, then consider the following things in mind:

  • It is a complete economy: The most vital thing about metaverse is that it is an entire economy in itself. This means you can buy, sell, and own products and goods in the metaverse. The ownership of products in the metaverse gives an unparalleled chance for online businesses to thrive.
  • It is highly interactive: The combination of virtual and augmented reality has made the metaverse the most interactive technology of our time. Unlike the real world, users can even influence and manipulate reality in limitless ways.
  • It is interoperable: You might have heard that companies like Microsoft, Facebook, NVIDIA, etc. are creating their metaverses. The good thing is that they all are a part of the same universe, which means your avatars and assets can interoperate between all planes seamlessly.
  • It is corporeal: Most importantly, the metaverse reflects our real-world environment and gives a sense of familiarity. You don’t have to come up with new things as people like to own similar real-world objects in the virtual universe as well. This provides a hyper-realistic and profitable playing field for your businesses to grow.

Key Benefits of Metaverse - DSers
‌‌Source: XR Today

Therefore, besides understanding what is the metaverse, you should explore how you can make the most of it to yield profitable results for your business.

DSers - Take Your Dropshipping Store to Another Level

If you are just starting with a dropshipping store or want to take your journey to another level, then you must explore DSers. It is the official AliExpress dropshipping solution that is equipped with tons of features and supports most of the leading platforms.

DSers dropshipping

Get Started Now to Grow Your Online Business with the Best AliExpress Dropshipping Tool - DSers!


· You can find millions of products listed from all the leading suppliers in one place at DSers.

· To save time, you can just use its Supplier Optimizer feature that would handpick the best-rated supplier for the desired product.

· The basic version of DSers is available for free. You can integrate it with your Shopify, WooCommerce, or Wix account.

· You can order multiple products in a bulk with DSers, manage their bundles, map variants, and do so much more.

· Stay at the top of your game by automatically syncing the update of your order statuses and tracking numbers.

Bottom Line

I’m sure that this guide would have helped you understand what is the metaverse and its prospective scope. Since the metaverse is rapidly expanding, you can explore it to give your online business the boost it deserves. Just make sure you get your basics clear about it and try to come up with some new-age marketing techniques.

Besides that, if you want to start or empower your dropshipping store, then explore DSers. It is the official AliExpress dropshipping solution to find all sorts of products and manage your store like a pro.

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