You might already know how powerful video marketing has become these days with almost every major brand focusing on platforms like YouTube. After all, YouTube has over 2 billion users, making it the biggest video-sharing social platform out there.
Though, if you take some smart steps, then you can certainly take the assistance of YouTube to promote your products. In this guide, I will let you know how to make the most of YouTube marketing for online store owners by sharing some expert tips.
Before I make you familiar with tips related to YouTube marketing, let’s quickly have a look at some of the major benefits of promoting your products or store on YouTube.
· Extensive Reachs
As of now, there are more than 2 billion users on YouTube with an average user spending more than 17 minutes per day on the platform. This would make it easier for you to reach out to millions of people related to your industry.
· Integration with Google
It is a known fact that Google favors videos that are posted on YouTube. Therefore, by integrating hashtags and keywords, you can also improve your SEO results on Google.
· Evergreen Content
Once you have posted your videos on YouTube, you can use them multiple times by simply sharing their links whenever you want.
· Video Marketing
By uploading your content on YouTube, you can explore the power of video marketing. Besides that, YouTube influencer collaboration can further help you expand your reach.
· YouTube Advertising
Most important, YouTube offers an inbuilt platform that lets us run ads of different kinds and improve the overall reach of our videos instantly.
Now when we have covered all the basics, let’s get to know about some expert YouTube marketing tips that you must follow to get positive results in less time.
Tip 1: Create Interesting and High-quality Video Content
To start with, make sure that the videos you are uploading on YouTube must be of high quality. That is, you need to focus on every aspect of the video creation and editing process. Ideally, the process can be broken down into three major parts.
Pre-production: This includes all kinds of activities that take place before recording your videos like writing a script, casting actors, finalizing a budget, and so on.
Production: This is the most important part of the process as it involves various steps regarding the recording of the video. It will include video recording, setting up equipment, and more.
Post-production: Lastly, once your video footage has been recorded, you can edit it using any reliable application. The online video editor FlexClip may be helpful if you are new to video editing. Trim unwanted parts of the video, add transitions, and post it on YouTube.
Tip 2: Get to Know about Your Audience
One of the most important YouTube marketing strategies would be related to your audience. After all, you would be posting your content for your audience, right?
You can simply do some research and get to know about what kind of people use YouTube the most. For instance, it has been observed that more than 80% of parents use YouTube to find educational and entertainment content for their kids. Also, YouTube is considered the second most preferred media platform for video consumption by millennials.
Apart from searching for these vital statistics, you can also go to the analytics section of your YouTube channel. Simply go to the “Audience” section of your YouTube channel to know about their key demographic details.
Tip 3: Consider Uploading All Kinds of Videos on YouTube
Another rookie mistake that people make while working on their YouTube marketing strategy is sticking to only one kind of content. Remember, you can post different types of videos on YouTube, and it is recommended to have a mixed bag of all sorts of content on your channel.
I would recommend having both informative and promotional content on YouTube so that you can cater to all kinds of viewers. Here are some different types of videos that you can consider posting on YouTube.
Tip 4: Make Your Content Mobile Friendly
Do you know that more than 70% of YouTube videos are watched on mobile devices? Therefore, if you want to reach out to a wider range of audience, then consider making your videos mobile-friendly.
To do this, you need to carefully consider the overall aspect ratio of your videos. For instance, if you are posting videos for YouTube Shorts, then you should make them vertical. On the other hand, horizontal videos are considered ideal to be posted as a standard post on YouTube.
Tip 5: Come up with Interesting Thumbnails for Your Videos
As surprising as it might sound, almost 5 billion videos are watched on YouTube daily. It can be tough at times to stand out from the crowd and make your videos more appealing.
To work on these YouTube marketing tips, you should consider having some interesting thumbnails. Make sure that your video thumbnails are of the right size (1280x720p) and that they should be related to your content. Avoid making your thumbnails entirely clickbait as they can cause a negative impact on your content.
Nevertheless, make sure that the thumbnail should be enticing enough for your audience to click on it and watch your video.
Tip 6: Include Appealing Titles and Descriptions
Besides having an amazing thumbnail, your video should also have an equally interesting title and description. Try to dig up some keywords before posting your video and make sure you include a few power words in its title and description.
If you want to get quick results with YouTube marketing, then consider including hashtags in the video description. Also, come up with an elaborative and informative description while making it keyword-rich to get better results on Google.
Tip 7: Explore YouTube Influencer Marketing
Just like every other social media platform, YouTube also has millions of influencers that can help you reach out to your audience easily. According to Google, more than 70% of teenage subscribers relate more with YouTube content creators than traditional celebrities.
To start with your YouTube influencer strategy, you first have to identify prominent content creators that are related to your industry. You can reach out to them directly or use any third-party influencer marketing platform. If you are new to YouTube influencer marketing, then you can simply start by collaborating with a handful of creators at first and can proceed according to the ROI of the campaign.
Tip 8: Make the Most of YouTube Advertisement
Apart from YouTube influencer marketing, you can also take the assistance of its inbuilt advertisement option to promote your content. You can simply go to your Google AdSense dashboard to come up with a new campaign for your YouTube channel.
Subsequently, as you would proceed, you can select how you wish to display your ads and your preferred target audience. Here, you can select your audience based on their gender, age, location, and other parameters so that your video ads would reach your target customers easily. Later, you can go to your dashboard to measure the ROI of your campaign and take the needed steps to improve your YouTube marketing strategy.
Tip 9: Share Your Videos and Include a CTA
Most importantly, make sure that you promote your uploaded YouTube videos on multiple platforms like Facebook, WhatsApp, Twitter, Telegram, Pinterest, and so on. You can also integrate your YouTube videos on your website and other platforms.
Also, to redirect your audience from YouTube, you can consider including a call-to-action in your videos. In this way, you can easily let your interested viewers visit your website or event page right from your videos.
If you are an online store owner or would like to start a dropshipping business, then DSers would be your go-to option. The official AliExpress dropshipping tool – it features one of the most extensive ranges of sellers and offers tons of options to manage your online store.
Get Started Now to Grow Your Online Business with the Best AliExpress Dropshipping Tool - DSers!
· Seamless Compatibility: You can seamlessly integrate DSers with popular online store management tools like Shopify, WooCommerce, and Wix.
· Extensive Range: On DSers, you can explore thousands of sellers hosting one of the widest ranges of catalogs in almost every domain.
· Supplier Optimizer: Avoid any unwanted hassle with the inbuilt supplier optimizer feature of DSers that would automatically recommend some of the best-rated suppliers in any category.
· Bulk Purchasing: You can easily order products in a bulk with DSers and even create their bundles for your online store.
· Other Features: Apart from that, you can access several other advanced features like store management, automatic order status updates, variant mapping, and more.
There you go! I’m sure that this guide would have made you familiar with all the ins and outs of YouTube marketing. As you can see, with the help of YouTube marketing, you can easily reach out to your target audience and impress them with your high-quality video content.
Just make sure you come up with some interesting videos and always include a CTA to redirect them to your store. Also, to manage and grow your online store, you can simply take the assistance of DSers, which is the official AliExpress dropshipping tool.