10 Ways to Use YouTube Videos for Business Marketing

YouTube is the second-largest search engine in the world, and it’s growing. In fact, over 122 million people use YouTube every day. That’s why it’s no surprise that marketers are flocking to the platform in droves—especially those who want to reach millennial audiences.

The good news is that creating videos for YouTube is easier than ever before with tools like a free online video editor. But how can you use this social media platform to its full potential?

This article will cover a range of different strategies for using YouTube for business, so you're bound to find something that works for you. We’ll also discuss the advantages of using this social media platform for video marketing.

How to Use YouTube to Grow Your Business

If you’re a business owner, there’s no doubt that you’re always looking for ways to grow your brand. But how do you do it? Here are 10 ways you can use YouTube to grow your online presence:

1. Use YouTube to Share Your Brand's Story

According to Hootsuite’s report, 92% of internet users watch some kind of video content online each week. If you want to reach more people, then you need to figure out how you can use video content. And the best way to do this is by telling your brand’s story on YouTube.

What does your business stand for? Why should people buy from you? How did you get started? By sharing these things with your audience, they’ll get an inside look at what makes your brand unique.

2. Make YouTube Videos that Offer Value

If you create videos that help people solve problems, they will naturally gravitate toward your brand because they know the content will align with what they need.

For example, let's say you sell a product that helps people lose weight and keep it off. In this case, you could create how-to videos like "How to Cut Calories Without Feeling Hungry" or "How to Lose 5 Pounds in One Week."

3. Create a Strong Brand Image

When people see your brand name or logo on a video, they'll associate it with the quality of your content. This association is known as brand recognition and can help increase sales when done correctly.

4. Use YouTube Videos to Increase SEO

Google owns YouTube, so it's a no-brainer to use the platform to increase your site's SEO. This will help people find your website when they search for topics related to the content of your videos.

You can optimize your videos for search engines by including relevant keywords in the title and description fields, as well as adding the videos to related articles on your website.

5. Create Product Videos

According to Google, over 40% of global shoppers have purchased products they discovered on YouTube.

Product videos help increase sales by making the purchases feel more personal than just a simple click of a button. It's also easier to show off the products in action than to describe them.

6. Upload Customer Testimonial Videos

When you get a customer to record a YouTube video testimonial about their experience with your product or service, it can be shared on social media—and that's where the magic happens.

People love seeing others who have used your products and what their opinion is, so make sure you ask for these whenever possible. It’s also important to recommend a webcam test to ensure customers record the best quality video possible.

7. Use YouTube to Build Trust and Credibility

To build trust and credibility, you need to create informational videos that are educational in nature. For example, if you're selling weight loss pills, you could create a video on how calories work and why they're important.

You can also do product reviews where you show customers how other brands have failed them and explain why your product is better than the rest.

8. Use Influencer Campaigns to Drive Sales

Influencer marketing involves partnering with influential people in your niche who have large followings on YouTube, Instagram, and other social media platforms.

These influencers can promote your brand and drive sales by posting videos about it on their channels. They may also create blog posts and other content that includes references to your product.

9. Use YouTube for Customer Service

When customers have an issue with your product or service, they often post their complaints on social media or review sites like Yelp and Google.

You can respond to complaints with a video that offers an explanation or solution and then post it on your YouTube channel. This way, your customers will see that you're listening and taking action, which can help improve their perception of your brand.

Additionally, you can ask viewers to leave comments, allowing you to engage with them and build relationships.

10. Use Ads to Get in Front of Your Target Audience

With YouTube ads, you can target viewers based on demographics, interests, and location. You'll only pay when your ads are shown to people who are likely to be interested in your content.

If you're looking for more viewers from casual audiences, consider using remarketing lists for search ads (RLSA) instead. With RLSA, you can target those who have previously visited your website or watched one of your videos, making it easier to convert them into viewers.

Benefits of Using YouTube for Business Marketing

Video marketing is the best way to reach your target audience and make sure they're getting the most out of your products and services. Here are the top reasons why you should use YouTube for business marketing:

A Massive Audience

There's no denying that YouTube has the second-largest audience of any social media platform—over 2.6 billion users worldwide as of 2023!

This huge user base means that plenty of people might be interested in what you have to say, which translates into more potential customers or clients for your business.

High Engagement Rates

Not only is YouTube home to one of the largest audiences in existence, but it also boasts very high engagement rates among its users.

According to marketers, Instagram (66%) and YouTube (59%) are the top social media platforms for generating leads from videos. In addition, 78% of marketers said YouTube was more effective for reaching overall business goals than Vimeo.

Great Discovery Tools

If you have an engaging video, people will likely share it with their friends. This means that your content can go viral if it’s good enough—and when this happens, you get a lot of free exposure to potential customers.

Mobile-Friendly Content

People spend more time on their phones than on any other device. In fact, 70% of global YouTube watch time happens on smartphones and tablets.

YouTube videos are easily viewed on mobile devices, so it’s important to make sure that your content is optimized for this type of consumption.

Cross-Platform Availability

One of the best things about YouTube is that it can be used anywhere—and it’s not just limited to computers and smartphones.

There are many ways people can access YouTube content; they can watch videos on their smart TVs with Google Chromecast or on their gaming consoles with the YouTube app on Xbox and PlayStation.

It’s Free!

There's no charge for uploading or managing your YouTube channel or videos—all you need is a free Google account. You'll only pay if you want to use certain YouTube premium features, such as ad-free video streaming and additional content.

Monetize Your Videos

There are several ways to monetize your channel on YouTube. One of them is through the Google AdSense program; you'll earn money when people view or click on ads that appear on your videos.

You can also get paid by brands through brand sponsorships. And if you have an audience of millions of subscribers, companies may be willing to pay you for promotional deals on top of sponsorship fees.

YouTube Analytics

With YouTube's analytics dashboard, you can check out specific stats such as when people are watching, where they're watching from (country), and how long they're watching.

With this information, you can figure out which videos are performing best, who your audience is and what they like to watch, and whether or not you should be creating more content in a specific genre.

Tips to Improve Your YouTube Business Marketing Strategy

If you're just getting started with YouTube marketing, here are some tips for getting the most out of it:

Create Content that Resonates with Your Audience

Video is an excellent medium for storytelling, and the best way to engage your audience is by telling a good story.

Focus on topics and niches that are relevant to your business, and make sure that the content of your videos grabs the attention of your audience. You want people to watch your video from start to finish and feel like they've gotten something out of it.

Be Consistent, and Don't Be Afraid to Experiment

YouTube is a huge platform, and it takes time to build an audience. Be persistent, and don't give up too soon! Try different types of content and see what works best for your business.

Try making educational videos as well as fun ones so you can appeal to different audiences. Remember that consistency is key—if you're posting regularly, people will be more likely to watch your videos than if they see only one or two new ones every few months.

Invest in Good Video Equipment

You don't need to spend thousands on equipment—you can get started with something relatively inexpensive, like a $100 handheld camera or your smartphone.

The key is to make sure that people can hear you clearly and see what you're doing as well as possible. Don't be afraid to invest in good video equipment if you think it will help your business grow.

Use Keywords When Naming Your Videos

Make sure that "keywords" are included in the title, tags, and video description so that people who search online will find your content more easily.

The most important keywords are those specific to your niche and products, but you should also include generic terms that people might search for when looking for similar content.

For example, if you're selling jewelry, include "necklace" or "bracelet" in your title so that people who just want to buy jewelry will find what they need without going through a bunch of unrelated videos.

Edit Out Any Unnecessary Content

Content is king on YouTube; the more relevant it is to your audience, the better. This means trimming videos and making sure that each clip has a clear purpose.

If you're not sure what's relevant or how to edit out unnecessary content, look at your analytics dashboard—it will show you which videos are getting the most views and likes.

Take Advantage of YouTube Shorts

YouTube Shorts got 30 billion daily views in the first quarter of 2022, which can also help your business. They're short-form videos that are typically 1 minute long and great for showcasing product features or communicating a message quickly.

Use a Call to Action at the End of Your Video

If you want people to take action after watching your video, ensure you include a clear call to action at the end. This could be as simple as asking viewers to comment or subscribe on YouTube or sharing more information about your business via social media.

Conclusion

YouTube has become a major player in the video marketing space for a good reason. You can connect with new customers and clients in cost-effective and engaging ways. You can even use it as a platform for customer service, a great way to improve your reputation and build trust with your customers.

If you need help with how YouTube could benefit your business, start by watching some of the videos created by other companies like yours that are already using this platform successfully. You'll see how they've used their videos as part of their overall marketing strategy—and hopefully, get some inspiration for how you might use it too!