ATC Rate

The Add to Cart Rate (ATC Rate) measures the percentage of website visitors who add at least one item to their shopping cart. This metric is crucial for understanding how effectively an e-commerce site engages potential buyers and encourages them to take a step toward completing a purchase.

The Add to Cart Rate is a key performance indicator for e-commerce businesses as it reflects customer engagement and interest. A high ATC Rate suggests that the website's product offerings and user experience are compelling, leading to increased potential for sales. Conversely, a low ATC Rate may indicate issues with product attractiveness, pricing, or site usability that need to be addressed to improve the likelihood of conversions.

To calculate the Add to Cart Rate, use the following formula:

ATC Rate=(Number of Items Added to Cart/Total Number of Visitors)×100%

For example, if 150 items are added to carts and there are 1,200 visitors, the ATC Rate would be:

ATC Rate=(150/1,200)×100%=12.5%