Bounce Rate
What Is Bounce Rate
Bounce rate is a measure of the efficiency of a website in keeping visitors to stay longer. It is a statistic that indicates the percentage of visits that the visitor sees only on the first page of the website. Bounce rate is an often-cited statistic that measures how well websites can maintain users' interest.
Examples of visitors that bounce in e-commerce websites include:
i. Visitors reach the homepage of your shop and then exit without making a purchase.
ii. Visitors reach a product page, but they do not engage with it before exiting the website.
iii. Visitors reach your contact page, look it up, and then leave.
How to Calculate Bounce Rate
The bounce rate is calculated by dividing the total number of visits to a website by the number of visits to only one page.
Bounce rate (%) = [Visits that access only a single page] ÷ [Total visits to the website]
Numerous studies have revealed that eCommerce websites often experience bounce rates between 20% and 45% lower than other websites. Accordingly, an eCommerce bounce rate of 20% or less is exceptional, 20% to 45% is typical, and 45% and more may because for concern.
Why Is Bounce Rate Important
There are three key reasons why the bounce rate is significant:
- Good Bounce Rate brings a better conversion rate
The ideal result would be if the customer were drawn to visit additional pages and add more products to their shopping cart and go to the checkout page without leaving your website.
- Bounce Rate is one of Google ranking factors
Google Ranking factors may include bounce rate.
- Bounce Rate helps to identify issues for the websites
A high bounce rate indicates that the content, user experience, page design, or copywriting on your site (or specific pages on your website) may need improvement.
How to Reduce Bounce Rate
- Reduce page-load speed
One of the leading causes of high bounce rates might be slow-loading pages. Optimize it.
- Find and fix usability issues
Usability problems are also typical ways to turn visitors away. If visitors can't go forward on a broken site, the bounce is nearly guaranteed.
- Edit irrelevant content
Visitors may take action on your page if the content is compelling, explicit, and instructive. Users may rapidly click away if the content is poorly worded or doesn't address important questions.
- Make sure your web looks trustworthy
Your website had better inspire confidence in potential customers on their first visit.
- Optimize your product pages
Since product pages are the foundation of your online business, optimizing them is typically the first concern for firms.
- Inspire visitors to browse
Not everyone on your website will instantly fall in love with the first product they see. If they can't find what they're searching for, they could just click away. Encourage them to discover more.
