What Is Landing Page - DSers eCommerce Basics

Landing Page

What Is Landing Page - DSers eCommerce Basics

What Is a Landing Page

A landing page is a page on your site meant to get people to sign up for your list. A landing page is intended to collect information from contacts in exchange for something of value, like a discount code for a store or business-to-business (B2B) insights in the form of a white paper.

Landing pages are made with one goal, called a "call to action" (or CTA, for short). Landing pages are the best way to boost the success of your marketing campaigns and lower the cost of getting a new lead or sale.

Why Is Landing Page Important

Landing pages are distinct from other pages on your website since they concentrate on specific, immediate objectives that will help you achieve your goals.

  • Improve your reputation

A well-thought-out landing page shows your customers you care about what's best for them. You can also put testimonials about your product or service, a form of social proof. It has been shown that social proof increases sales.

  • Leads

Both types of landing pages can help your business get tips and make more sales. Landing pages are more specific, so they can focus on getting people to convert instead of educating and informing them.

  • Get more people to your website

This raises brand awareness and gives potential customers more information about your business.

  • Your marketing plan needs to include landing pages

And the more landing pages you have that are well-done, the better.

How to Make a Powerful Landing Page

Check out these successful landing page tips that were made to help you get people to click.

When making a landing page, here are the most important things to keep in mind:

  • Define your goal

As you build your site, figure out what you want your LP to do and keep that goal in mind.

  • Use CTAs

Tell the people who visit your LP what they should do. These examples of calls to action will give you an excellent place to start.

  • Make a design that draws people

Engage your site visitors by making a design that stands out and makes them want to click and learn more. It would be beneficial if you also chose a logical layout.

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