What Is Lost Buy Box (LBB) - DSers eCommerce Basics

Lost Buy Box (LBB)

Lost Buy Box (LBB) is when a seller loses the prominent Amazon Buy Box to another seller, impacting their sales.

What Is LBB

The Lost Buy Box (LBB) refers to the situation on Amazon where a seller who previously had the Buy Box for a product listing loses it to another seller. The Buy Box is the prominently displayed "Add to Cart" button on a product page that significantly influences which seller gets the sale when multiple sellers are offering the same product.

Why LBB Happens

  • Pricing

If another seller offers the product at a lower price, including shipping, they may secure the Buy Box.

  • Seller Performance

Factors such as seller rating, shipping speed, and customer service can affect Buy Box eligibility. If another seller has superior performance metrics, they may be awarded the Buy Box.

  • Stock Levels

If your inventory runs low or out of stock, Amazon might shift the Buy Box to another seller with available stock.

  • Fulfillment Method

Sellers using Fulfillment by Amazon (FBA) or those with better fulfillment options might have an advantage in winning the Buy Box.

How to Avoid LBB

  • Competitive Pricing

Keep your prices, including shipping, competitive with other sellers to maintain Buy Box eligibility.

  • Optimize Seller Performance

Improve your seller metrics by ensuring high customer satisfaction, fast response times, and minimal order defects.

  • Maintain Sufficient Inventory

Avoid stockouts by monitoring your inventory levels and restocking them promptly.

  • Use Fulfillment by Amazon (FBA)

Consider using FBA or other efficient fulfillment methods to enhance your chances of winning the Buy Box.

  • Fast and Reliable Shipping

Offer quick and reliable shipping options to meet Amazon’s delivery expectations.

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