What Is Pay Per Click (PPC) - DSers eCommerce Basics

Pay Per Click (PPC)

Pay Per Click (PPC) is an online advertising model in which advertisers have to pay a fee each time their ads are clicked.

What Is Pay Per Click (PPC)

Pay Per Click (PPC) is an online advertising model in which advertisers have to pay a fee each time their ads are clicked. It is a strategy for increasing website or landing page traffic by placing advertisements on other websites, social media networks, and search engines.

Search engines like Google and social media platforms like Facebook are the leading providers of the pay-per-click model. The most used PPC ad platforms are Facebook, Google, and Twitter Ads.

How Does Pay Per Click (PPC) Work

PPC advertising allows marketers to place bids on specific terms or phrases they wish to see their adverts for in search engine results. The advertiser's ad will appear among the top results when a user searches for one of those terms or phrases. Each time a user clicks on an advertiser's ad, the advertiser is subsequently paid a fee.

Advertisers develop campaigns to target particular geographies, interests, and demographics. They will establish the maximum bid for the terms they wish to target.

Then the search engine will then choose which adverts to display and in what sequence using a sophisticated algorithm. The algorithm considers variables such as:

  • Advertiser’s bid amount
  • Quality of the ad
  • Relevance of the ad to the keyword
  • PPC strategy and campaign planning

Why Is Pay Per Click (PPC) Important

PPC should be considered an asset, not a marketing expense. PPC offers several benefits not found with SEO or social media, including:

  • Rapid results

PPC advertising may nearly immediately increase website visitors, although SEO may take some time to bear fruit. Platforms typically accept advertising on the same day, giving advertisers the most significant exposure as soon as possible.

  • Target the correct audience

PPC gives advertisers the ability to target particular demographics, interests, and places, which aids in doing so. People can even be targeted depending on their actions and claims.

  • Measurable

PPC marketing produces measurable outcomes. It enables advertisers to monitor ROI, conversion rates, and other essential performance statistics (KPIs).

  • Cost-effectiveness

Since advertisers only pay when a user clicks on their ad, and they may establish a budget for their campaign, PPC advertising may be more cost-effective than traditional advertising tactics like television or print advertisements.

  • Branding

PPC advertising may aid in boosting brand recognition. Users may still notice the advertisement and recall the brand, even if they choose not to click on it.

  • Complementing SEO

PPC may provide instant website traffic while SEO efforts are still being made, whereas SEO focuses on growing organic traffic.

  • Monitor your objectives

Google Analytics and other tools can assist you in doing this. Determine what needs to be done to more effectively accomplish your goals by monitoring the performance of your adverts in real time.

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