What Is Triggered Email - DSers eCommerce Basics

Triggered Email

Triggered emails are sent automatically when particular events or circumstances occur. If you get a purchase receipt, an abandoned cart email, or a subscription renewal reminder.

What Is Triggered Email

If you've ever purchased anything online, you've probably received a triggered email. Triggered emails are sent automatically when particular events or circumstances occur. So whether you get a purchase receipt, an abandoned cart email, or a subscription renewal reminder, these are all examples of triggered emails.

Why Is Triggered Email Important

Triggered email is one of the important types of emails that businesses should take into consideration due to the following reasons:

  • Keep your clients updated

Inform them of the status of the procedure. When a consumer makes an online purchase, they expect to get a confirmation email. Each purchase may serve as a trigger, sending an automatic email to the consumer informing their status.

  • Build trust

Trigger emails are considered as a dialogue: users perform an action, and in response, they get an email. Trigger emails encourage readers to communicate more and build stronger connections.

  • Nurture your leads

Triggered email will take care of your prospects in order to persuade them to take the next step toward becoming customers. 

  • Promote

Increase sales to steer prospective clients in the correct way. Trigger emails assist in providing clients with the information and incentive they need to make a purchasing choice.

  • Save time

Automate consumer interactions using trigger-based emails. Time is a precious commodity. You may save time by not manually sending emails to further your strategy.

Which Kind of Triggered Emails We Can Use

There are 5 main types of triggered emails as below:

  • Welcome emails

This email is issued when someone subscribes to your mailing list. A welcome email thanks the recipient, engages them, and provides future value.

  • Reactivation emails

These emails re-engage dormant consumers. Reactivation emails ask that communication be reestablished and remind subscribers of the firm's worth. 

  • Abandoned shopping carts emails

An abandoned shopping cart email is sent to subscribers who like a product and add it to their shopping cart without completing the transaction. This sort of trigger email is designed to assist leads in making decisions and converting them into customers.

  • Transactional emails

These emails are sent to confirm a purchase, order, or payment. Transactional emails inform the consumer of their order tracking.

  • Birthday greetings emails

These are emails sent by businesses to commemorate a subscriber's birthday. Gather users' birthdates in subscription forms or at the bottom of an email to make this feasible.

How to Create Triggered Emails

Steps to create triggered emails include the following:

  • Make the automation flow

First, utilize your email marketing tool to determine the email's trigger. Determine the sender's email and display name.

  • Make the email

Create the email that will be sent after the trigger. Give it a compelling subject line, clear language, and a strong call to action (CTA).

  • Sort your receivers

You may segment your receivers based on age, gender, geography, and user activity for better targeting.

  • Save the trigger

Save your automated email and let the platform do the rest. Test the triggered message before sending it to consumers.

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