User Experience

User Experience (UX) refers to people's journey while using a product. It includes their direct encounters with the product and how it fits into their broader job completion process.

Whether distinct components of the experience are directly controlled by the product or are simply connected, the whole experience is considered part of the UX from the user's viewpoint. The overall User Experience includes every interaction between the consumer and the company.

A good user experience brings your online business so many benefits:

• Boost client satisfaction

Customer journeys on your product are defined by UX, which creates a two-way connection between the maker and the consumer. Improve customer happiness by making engaging with all touch points across platforms and devices more accessible and enjoyable.

• Recognize your target audience

Through UX research, you will acquire insights into how users behave and respond to your products and services. The same website design may be suitable for users in the United States but not good enough for users in China or Japan, yet too intricate for users in Indonesia. Because of the disparity in perceptions of user experience between nations and regions, numerous global e-commerce businesses have released alternative website designs to appeal to distinct markets.

• Create brand loyalty

UX seeks to offer great user experiences that keep users loyal to the product or brand. Customers will remember you if you provide them with a positive experience. And the process repeats itself; when they need to purchase anything, your brand image will pop into their head. This raises brand awareness, which leads to loyalty.

• Do good business

When you invest in user experience, you will see a reduction in the cost of customer acquisition, a reduction in the price of customer support, an increase in customer retention, and a gain in market share.

A good user experience for a website will include the following characteristics:

• Helpful

The website should provide several helpful features like categorizing, searching, and easy paying features,... 

• Reliable

When looking at your website, the information should be reliable and trustworthy, which helps users have enough trust to get your information or make a payment on your website.

• Desirable

If you are selling on your website, manage your website content so that it is far more convenient for your users than going to buy in on-site stores.

• Accessible

The website considers accessibility requirements such as vision impairment or other limitations.

• Credible

The site provides secure access and other security features, such as automatically logging out after your session has finished.

• Findable

Make it simple to locate available products, and deals,... when users desire one.  Let your users easily find what they need.

• Valuable

The website's self-service capabilities reduce support center expenses while increasing customer happiness, making it a beneficial experience for clients and an intelligent investment for the company.