How to Start Dropshipping in Europe 2024: Stepwise Guide for Novices

How to Start Dropshipping in Europe 2024: Stepwise Guide for Novices

Updated by March 18,2024

Dropshipping business is an online business model where you do not need to invest much capital, do not need to import goods but still sell products. Your job is to promote products and find customers. With all the above advantages, this deserves a new business model that you should consider.

Does this model has developed in all regions of the world, where there are different commercial platforms? Let’s check out the dropshipping industry in Europe and how to start dropshipping in Europe.

Benefits of Dropshipping

Dropshipping is a great business model for those aspiring to start rich because it is easy to do. With this model, you will be able to quickly test and implement many different business ideas. This helps you learn a lot about how to select and market products according to customer needs. Here are some advantages of this model.

benefits of dropshipping - DSers

Don't Need a Lot of Capital

You will not need to invest several of goods and leave them in stock, but you can sell them through e-commerce sites. Therefore, you will not need too much capital to start a business.

Through the dropshipping model, you do not need to import products unless the goods you are selling have already been paid for by the customer. You don't need to invest in purchases, you can start sourcing products and kickstart your business journey with just a little money. And since you don't have to invest as much capital, you will also be exposed to less risk, especially financially.

Easy to Get Started

It will be easier for you to implement e-commerce than starting a product company or agency, you do not need to worry about some of the factors below:

  • Renting and managing warehouses.
  • Packing and shipping of orders.
  • Inventory tracking and accounting.
  • Deliveries.
  • Running out of stock

Low Investment Cost

Because you do not need to rent a store, will not spend cash with stores or warehouses, and management costs of goods, in general, you can save a considerable amount of investment costs.

In fact, many successful dropshipping stores are home-based businesses. With only one computer and working capital. As your business grows, these costs may increase but will still be much lower than in a traditional business.

Flexible Working Location

Dropshipping business can work anywhere, as long as there is an internet connection and you can communicate with suppliers and customers, so you can run and manage your business.

Flexible Working Hour - DSers

Wide Selection of Products

You can absolutely choose high-margin products to sell, as long as it has potential, especially trending products, trending products.

Easy to Scale Business

Sales growth and business expansion always lead to an increase in the number of jobs. However, with dropshipping, the work of handling and packing the goods is entirely up to the partner, so no matter how much you expand, your work will not be too worried about being overloaded.

With the above benefits, dropshipping is the main business model that is attractive to those who are looking to start a business. But it's a pity that drop ship doesn't just have those things, it also comes with certain limitations.

Reasons Why You Should Start Dropshipping in Europe

You have a number of advantages as a European resident that can help you launch this business simply and quickly:

  • Easy Internet access and rising smartphone usage allow you to easily keep in touch with your providers and buyers, and ensure stellar business results.
  • In many European countries, globally trusted payment channels like PayPal are accessible, allowing you to safely receive and handle your money.
  • You may learn more about the life and challenges of different ethnic groups in a multicultural environment, and adjust your services to different client segments. So there's nothing stopping you from starting a profitable business that transcends geographical limits and allows you to operate on a world basis. Would you want the opportunity to offer China-made items to clients all around the world while being in the comfort of home?
  • The Eurozone is strong in comparison to other regions, and the continent's population is enormous, so you'll have a lot of prospective clients.

Reasons Why You Should Start Dropshipping in Europe - DSers

Therefore, if your store's specialty is local, you may drop ship to European nations and reap all of the benefits: high purchasing power, online shopping's appeal, a diversified population, and so on.

However, why limit yourself to a single consumer segment when you can reach out to any client from anywhere? The dropshipping business concept allows you to deal with consumers from all around the world, whether they are Japanese students, American housewives, or citizens of any other developed country. There, the infrastructure has been specifically designed for e-commerce. As a result, you'll be able to enjoy both simple business administration and a good profit margin.

How to Start Dropshipping in Europe

If you are planning to start dropshipping in Europe, you can refer to these steps below:

1. Choose a Niche & Conduct Market Research

1. Choose a Niche & Conduct Market Research - DSers

There are a few things you should know before establishing a dropshipping business in Europe. To begin, you must select the appropriate niche and items for your business. Conduct research to identify which items are the greatest match for your business strategy and how much competition you face.

If you want to sell watches, for example, do a lot of research and figure out how many watch stores there are online. The majority of the stores are located on the internet, which may be a disadvantage of the business. If you want to cover the people looking for this type of goods, concentrate on accessories and watch components. You'll have a larger target audience, and you'll make more money.

2. Choose Your Supplier

Choose Your Suppliers - DSers

There are many dropshipping platforms that help you connect with manufacturers. Look for the best sources of quality and prices. AliExpress is a top product sourcing platform.

When people choose to dropship in/to Europe, how to find trustworthy and fast-delivery suppliers are important for dropshippers. DSers Supplier Optimizer feature can help users with the supplier thing. With an AliExpress link & a few clicks, you can simply discover a substitute for your existing supplier using the Supplier Optimizer.

DSers dropshipping

Get Started Now to Grow Your Online Business with the Best AliExpress Dropshipping Tool - DSers!


AliExpress is also a safe and simple-to-use platform where you can locate and sell millions of items. It's enough to look up your preferred product and discover how it's ranked, who buys it, and what type of future it has in the internet world. As a consequence, when it comes to choosing the correct things to offer in your business, you'll be closer to making a selection.

3. Launch Your E-commerce Store

3. Launch Your E-commerce Store - DSers

The next step is creating your online store. This might be the most crucial step in establishing a successful dropshipping business. You have a variety of options once again. There are many e-commerce platforms that are popular in Europe that you can refer to such as Amazon, eBay, Shopify,...

4. Structure Your Business

In order to start a dropshipping business in Europe, you'll need a solid business structure. Determine the number of things you'll sell, your best selling cycles, and the number of consumers you'd want to have. When you combine all of these factors, you can see how far you've come. If you want quick results, for example, sell your items at a cheaper price and observe how you can handle the increased volume of requests. On the other hand, if you want a lengthier but more rewarding strategy, sell your things at a higher price and wait for the results.

5. Organize Your Finances

5. Organize Your Finances - DSers

If you're operating in Europe, learn about the fees and taxes you'll have to pay in your destination country. Some European nations need you to obtain a tax ID in order to pay taxes during certain times of the year. When it comes to your company's money, aim to reinvest and systematize the gains you'll make. Include all areas of the business, from marketing expenses to profit margins on items sold. You will only be able to function profitably in this manner.

Final Thoughts

When you combine all of these processes in your company approach, dropshipping in Europe becomes a lot easier. Plan ahead and understand how you may benefit in the long term by properly organizing your firm.

Hope that through the article you may have a certain overview of dropshipping industry in Europe, as well as how to start dropshipping in Europe. Read more helpful things at DSers’ Blog.

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