How to Optimize the Performance of Your Online Store: 9 Expert Tips

How to Optimize the Performance of Your Online Store: 9 Expert Tips

A while back, a friend of mine (who owns an online store) was concerned about the bounce rate of her website. As she asked me to check it, I realized that her website was quite cluttered and wasn’t optimized for mobile devices as well. This made me realize that a lot of people don’t implement the right online store strategy while starting their business.

Well, if you are also new to the domain then you should start by learning all kinds of online store tips and tricks. That’s why I have come up with some of these smart suggestions that would let you optimize your online store in no time.

Why You Need to Optimize your Online Store


Before we dive any further and discuss a detailed online store strategy, let’s get to know about some proven facts and statistics that would help you understand why having an optimized online store is important.

· Google produces more than 40 thousand searches every second, making it easier for SEO-friendly websites to get better results.

· Around 75% of customers expect a consistent online experience from a brand on numerous channels and an unexpected change in its tone can hurt your brand image.

· It has been noticed that 38% of visitors avoid interacting with your website if it is not user-friendly or engaging.

· If your website would take more than 2 seconds to load, then it can have an abandonment rate of more than 80%.

· More than 65% of the total online experience on the web begins from search engines.

9 Smart Tips to Optimize the Performance of Your Online Store

After covering some basics, let’s start working on a fruitful online store strategy by considering the following vital things in mind:

Tip 1: Pick Flexible and Futuristic Technologies

When we come up with an online store, the first thing we need to take care of is the kind of technologies for its front and back-end processing.

Ideally, if you are creating a dropshipping store, then you can take the assistance of solutions like Shopify, WooCommerce, Magento, Wix, or BigCommerce. You can compare these platforms based on different parameters like their overall features, the scope of scalability, pricing, and so on. While some platforms are more flexible (like WooCommerce), others (like Shopify or Wix) are more user-friendly.

Tip 1: Pick Flexible and Futuristic Technologies - DSers
Source: Pinterest

Apart from that, you should also select a reliable dropshipping tool to handle all the back-end processing. For this, a platform like DSers would be an ideal option as it is freely available and is equipped with tons of features.

Tip 2: Focus on Making your Online Store Easy to Use

Needless to say, the overall design of your online store can be a dealbreaker for your users. Ideally, it has been observed that around 38% of users don’t engage with a website if its layout is not appealing.

Tip 2: Focus on Making your Online Store Easy to Use - DSers
Source: Results Repeat

A lot of newbies make the rookie mistake of adding too many components on their website that can further complicate things. One of the best online store tips is to maintain a minimalist approach with your website’s design that will meet the overall requirements of your customers without complicating things.

Tip 3: Optimize the Loading Time of Your Online Store

As I have listed above, the overall loading time of your online store can be another decisive factor for its success. Consider it from the perspective of your customers – if your website would take more than 3-4 seconds to load, then they might simply abandon it and consider visiting your competitors instead.

Tip 3: Optimize the Loading Time of Your Online Store - DSers
Source: Pinterest

That’s why the loading time of your website would be directly related to its bounce rate, and its overall success in the long run. Therefore, when you are working on your online store strategy, make sure you keep its loading time a top priority.

Tip 4: Make Your Online Store Mobile Friendly

According to the leading experts, the coming decade would see an exponential rise in the mCommerce market. After all, around 79% of smartphone users have already made a purchase with their mobile phones, and the number will only increase in the coming years.

Tip 4: Make Your Online Store Mobile Friendly - DSers
Source: Google

Therefore, if you don’t have a mobile app for your online store already, then make sure it follows a responsive design. That is, your website should be optimized for all kinds of handheld devices to provide a holistic and faster user experience.

Tip 5: Get Rid of Unwanted Scripts and Plugins

The back end of your online store would have all kinds of scripts and plugins. A lot of scripts and third-party plugins can help you optimize the performance of your website, but some can backfire things as well.

Tip 5: Get Rid of Unwanted Scripts and Plugins - DSers
Source: WordPress

For instance, if you are using a readily available template for your website, then it would have a lot of residual content that can affect the performance of your store. Thus, you can just go to the website editor of the tool that you are using (like WordPress) and simply remove any unwanted component (like scripts or plugins).

Tip 6: Compress Product Images, Videos, and Other Objects

One of the common factors affecting the loading time of your online store is the presence of all kinds of media files and heavy content. Ideally, to implement your online store strategy effectively, you would need to use product images, testimonials, videos, and so on.

Tip 6: Compress Product Images, Videos, and Other Objects - DSers
Source: WordPress

While they might help you get more leads, they can make your website heavier. Therefore, you should consider compressing and optimizing these media files and other heavy components of your website. You can do this manually or by using advanced third-party solutions that are readily available for different platforms.

Tip 7: Consider Caching Your Website’s Content

Website caching is a common process that is implemented to improve the processing of your online store. In this, some essential segments of the website data are stored on the client-end that drastically improves its loading time.

Tip 7: Consider Caching Your Website’s Content - DSers
Source: AppCheck

That’s why you can consider caching some of the pages of your website (like the welcome screen or its home page). This would minimize the loading time for your store’s website and provide a better experience to your users.

Tip 8: Avoid Redirecting Your Customers Extensively

It is a common online store strategy to redirect our leads from a marketing funnel to a targeted page in different ways. While it can certainly help you quantify your leads and convert them into prospective customers, it can also backfire at times.

For instance, if you are planning to redirect them several times or have a lengthy checkout process, then you can tamper with the overall customer experience. Ideally, you should keep the process simple and avoid too many redirections to provide a fast checkout flow.

Tip 9: Take the Assistance of an Expert

If you don’t have a technical background and the needed bandwidth to get into the nitty-gritty of your online store, then you can consider taking someone’s help.

Ideally, there are all kinds of professionals (like website designers, WordPress developers, and so on) that can help you implement your online store strategy more effectively. Just make sure you communicate with the hired professional and clarify your end goals to optimize the performance of your store.

Choose DSers to Begin Your Dropshipping Journey


While these online store tips would have helped you get better results with the performance of your website, you would need some unique products to attract more leads.

DSers dropshipping

Get Started Now to Grow Your Online Business with the Best AliExpress Dropshipping Tool - DSers!


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For this, you can just take the assistance of DSers, which is the official AliExpress dropshipping tool and offers one of the most extensive ranges of suppliers in numerous domains.

· You can simply create your DSers account for free and find some of the best suppliers for thousands of products in one place.

· DSers will let you manage your store on the go by integrating it with your preferred platform like Shopify, WooCommerce, or Wix.

· There are tons of advanced features like variant mapping, bundle products, store management, and more.

· You can also order products in a bulk and use its automatic features to track your order updates remotely.

· If you get confused, then simply use the Supplier Optimizer feature of DSers that would automatically select the best-rated supplier for any product.

Final Words


Now when you know the importance of having an expert online store strategy, you can certainly optimize your website and get better results with it. From focusing on search engine optimization practices to improving its overall interface, there are so many online store tips that you should implement to get better results with your business.

Furthermore, to level-up your dropshipping store, you can simply take the assistance of DSers (the official AliExpress dropshipping tool), which will make it extremely simple for you to manage your store.

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