Nearly 2.8 million blogs are written every day. That's a large amount of content, and that number is steadily increasing. The content marketing era is in full swing.
Many people don't realize that every Shopify site includes a blog. A blog is a huge part of an eCommerce marketing strategy.
Many people use WordPress and other blogging platforms. These external platforms were not designed to integrate seamlessly with Shopify. This makes featuring a product on another blog and driving readers to make a purchase difficult.
Shopify is ideal for shops that sell items or services that don't require a lot of configuration. You can use an advanced Shopify homepage section to sell one product or a few products as per your business's needs.
By strengthening your media strategy and marketing preferences, you can raise your ROI and increase your profits.
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How effective is Shopify's blogging platform compared to other blogging platforms? Absolutely! Bloggers should have the ability to customize their blogs, have a user-friendly interface, and be able to store and display a lot of content.
Shopify blogs make it easy to organize blog sections in ways that are easy to read and impactful for marketing and brand awareness.
Shopify's embedding capabilities should be ample to handle most eCommerce blogs. Free, easy, and quick to use, it covers the blogging basics. This includes inserting images and videos, a nice visual editor, automatic SEO for titles and descriptions, and the ability to schedule posts for the future, along with comments and tags.
There are fewer features than a dedicated blog system like WordPress, but you might not need them all.
Bloggers search for the right products to sell, while merchants do the opposite: they must find ways to get their brand in front of as many consumers as possible. With a Shopify blog, you can:
- Engage users and keep them interested
- Make shopping an enjoyable experience
- Manage the entire store from one location
Shopify provides its users with product blogs as part of its platform. It will only take a few seconds for you to create a new blog name! Creating a blog is easy and you can add the features that help you drive traffic in less than half an hour:
- Insert images and videos
- Use basic SEO techniques
- Manage comments
- Include tags
- Plan blog posting
Learn how to leverage these features to increase the number of profits any blogger can make.
It's all about Content
Online shoppers are not interested in generic content. You should do a lot of research before you start blogging on Shopify to find out what topics your customers are most interested in.
The feedback of existing customers can be used to generate content ideas: look through your email archives, chat logs, and track recurring questions from every incoming call.
Creating content that builds trust in your readers is the next step. Create content with clear messages and facts that are proven. Boost engagement and reinforce your communication with consumers by adding images, diagrams, and even videos to your blog posts.
Here are some arguments that might convince you if everything I have said about blogging on Shopify so far doesn't.
1. Blogs on Shopify Increase Visibility
Adding a blog to your Shopify store or blogging on Shopify is one way to increase awareness of your products. Write a Shopify blog post every time you want to interact with your prospective customers, so they know more about your store and how your products will benefit them.
Furthermore, when people like your Shopify blogs, they tend to share them on social media, thereby increasing your reach. In either case, it will increase awareness of your brand.
2. Boost Your SEO
If it were not for blogs, eCommerce stores have very little opportunity to incorporate keywords (other than in product descriptions and technical specifications). As we all know, keywords are the backbone of SEO.
The two primary functions of search engine bots are crawling content and building indexes. With such high relevance and accuracy, they respond to millions of searches made on the internet every second. Shopify blogs allow eCommerce sites to target searches made on these websites. Content that is informative, relevant, and valuable is indexed well when it is provided regularly.
You start ranking above your competitors with your products. This is an opportunity that shouldn't be missed. Many of these topics are relevant even months after their publication, creating a steady stream of traffic for days to come.
3. Build Trust with Shopify Blog Categories
You can provide tips and tricks, tutorials, industry news, or a glimpse at your company's culture, all of which assist you in building a relationship with your target audience.
You become seen as an industry expert once you add a blog to your Shopify store - someone knowledgeable and trustworthy. Blogs on Shopify help build trust, as well as make your brand appear credible.
People need to know what goes on behind the scenes of your website. They are interested in what you think, and they would like to get some useful information and guidance about your products. The Shopify blog satisfies these needs.
4. Sell Your Products to Customer
You don't have enough characters or space to include detailed information about your brand or products themselves in the product descriptions.
A blog post can solve this problem. With a blog, you can communicate with your customers in a way that resonates with their everyday lives. You should always consider how your products benefit customers and how they might be able to solve a problem they may be experiencing when thinking of blog content ideas.
Don't forget to include clear CTAs here and there on your blog that links back to your products. When a customer decides to purchase from you, this will make the entire process easier for them.
5. It Is Economical
Blogs have always been shown to be a cost-effective type of promotion, regardless of how large your advertising budget is. When you promote or share your Shopify blog entries on social media, you get a steady flow of social traffic.
Another advantage of blogging on Shopify or having a blog is that you will be able to post more on social networks. When running social media platforms, you frequently run into the issue of sourcing relevant information.
Writing daily also helps this problem because it develops a large library of authentic information that you can publish on your social media networks regularly.
6. Generates a CTA
As you regularly blog with Shopify, you open up new channels to reach out to customers in ways that most of your competitors aren't even aware of. You not only have your prospective customer's attention, but you can also send them anywhere you want - for example, to various product pages. When you blog about new industry trends or customer success stories, on the other hand, you are bringing your readers one step closer to becoming consumers.
After you have fine-tuned their minds in making a purchase, you may employ a "call to action" throughout the content of your blog to send them to one of your product listings.
7. Communicate the Personality & Values of Your Brand
Consistent blog writing is an efficient approach to conveying your brand's distinct personality and ideals. You can write blogs in your company's distinct tone of voice, covering specialist issues that your audience will find engaging and relatable. So, think beyond the box and offer your customers a cause to keep reading and buying!
Blog postings can be as lengthy or as short as you choose. You don't have to feel obligated to write 4,000 words whenever you want to publish a new piece. There are two categories of blog posts that will assist you to decide how long yours should be.
A long-form post is similar to a full article. They provide a lot of information on a single topic and should contain images to break up the walls of text. Otherwise, your viewers may become bored. They are fantastic for presenting a large number of specific facts.
If you intend to write about your company, do so! This may demonstrate your dedication to your brand, let your consumers in on facts, and demonstrate your knowledge of the subject.
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Short form blog postings are intended to be concise and quick to read. They might even be a collection of helpful hints or crucial announcements that you believe your clients should be aware of.
You may incorporate movies with them to assist make the content more entertaining. The abbreviation generally refers to a post of 500 words or less. To elaborate, many social media posts might also be considered short-form blogs. They are excellent for getting your word about your shop in front of your target demographic.
Should You Blog with Shopify
Another point you must address before you can get down to the business of blogging is how you want to administer your site. Do you want to utilize Shopify's built-in blogging system, or do you want to use WordPress?
To begin with, utilizing Shopify is quite straightforward. It only takes a few clicks to add a blog to a Shopify site that already has a shop. In just a few minutes, you'll be up and running. When you use Shopify as your foundation, it takes significantly longer to get WordPress up and operating.
Include a basic registration form in each blog article
To encourage people to leave their email addresses, include a signup box. Grow your marketing lists and deliver updates to each visitor to convert them into existing customers.
Distribute the article via social networks
If you're wondering how to market your blog for free, add material from your online store to the feeds of your social network followers. It is critical to watch your followers' activities to reveal your material at the appropriate moment.
Make contact with other bloggers
Bloggers frequently use links to other blog entries to promote their own. Other writers can share your blog's material with their viewers via Twitter, Facebook, or their sites.
Steps for Creating a Blog on Shopify
Shopify makes it very simple for their customers to set up a blog on their websites. It is simple to launch a Shopify blog with various and appealing Shopify blog themes, the Shopify blog app, and the capacity and convenience to personalize Shopify blogs. Finding the ideas you need to accomplish it consistently, on the other hand, appears difficult.
Creating a Shopify blog entails the following processes, which we will go over in detail later in the post with some Shopify blog examples to assist you to comprehend what we mean:
- Select a suitable niche
- Select a blogging platform, register a domain name, and create your Shopify blog
- Choose a theme and name for your Shopify blog
- Devise a distribution plan
We must acknowledge that we live in a content-rich environment whether we like it or not. And it's really simple to lose your brand in all this content noise. Having said that, you cannot choose not to participate in this content movement.
Once you've arranged your Shopify blog, tell your customers about it and invite them to join you on your adventure of Shopify blogs.