How to Turn Your Social Media Followers Into Customers
Social media platforms have always been very useful for connecting with family and friends. However, several businesses are using social media platforms to generate and convert leads. Most brands have a social media presence and work hard to improve it as per the latest trends.
Some posts may get thousands of likes and hundreds of comments; the sole purpose of a single post is to convert the followers into customers. If you're also seeking the best possible ways to convert your followers into clients, you must continue reading this write-up further.
If you have a growing social media account with many followers, you have many potential customers. Here's a list of some effective ways to convert your social media followers into customers.
1. Analyze Your Current Social Media Presence
In the beginning, you must have a solid social media marketing plan to get on with the conversion part. Hence, you must check and analyze your current social media presence to find out everything that is wrong or right with it. Then, have a look at the number of likes, comments, shares, and other metrics to figure out which social media tactics are working and which aren't.
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Also, if you're able to achieve success in some sections, you must figure out if they align with your brand goals or not. Doing this would be very important as you won't have to focus on the same effective strategies twice. For example, you're very active on your Facebook account and have thousands of followers, but not a single person is purchasing your products. In that case, you have to redirect your efforts.
2. Invest on Multiple Platforms
Growing businesses understand the power of social media platforms, so they make sure that their presence is felt on different social media platforms. However, the impact you've been creating through social media channels can increase if you invest in more channels.
Choosing the platforms can be confusing, so you can observe the number of active users on different social media platforms and check which one reports the highest number every week, month, or year.
Getting these many statistics will surely help you decide on which social marketing network you have to focus on and which one to ignore. Investing only in the most active social media platform will not be as beneficial as investing on multiple accounts would be.
3. Identify Your Target Market
You must know your target market before you start applying the best tactics to transform your social media presence. There's no point in investing in a set audience that is not interested in your product or services offered. Target market means the people who seem already convinced to buy what you're offering. So, you must find them by analyzing the social media platforms on which they love to spend time and figuring out what type of content they consume.
This approach allows you to set your company up for success in social media marketing campaigns. For example, if your target market spends their day on Instagram, but you're focused on Facebook, you're likely to miss out on potential conversions.
It's important to be present where your audience is because they will ultimately dictate which social media platforms you should be active on. Once you discover your target audience, making decisions will be much easier and eventually convert your social media followers into paying customers.
4. Keep an Eye on the Competitors
It happens a lot when a business tries its best to build a reputation but ends up losing its customers to its competitors. Here, social media analytics becomes a crucial tool for monitoring your competitors. You can easily measure the performance of your competitor's post and find out if they're doing better than you or not. If you're able to do that, you'll get an idea on how to improve.
For example, you can use the lookalike feature of Facebook to help you in creating a similar audience as your competitor. This Facebook feature offers a source audience and identifies common qualities like demographic information and other interests. Finally, it finds people similar to them and creates the 'Lookalike' audience, dramatically increasing conversion chances.
5. Make Your Website Mobile Friendly
You'll rarely find someone active on social media via a laptop or computer. Hence, making your website well-optimized for mobile devices would be best. Otherwise, it won't get enough traffic. When you post something interesting on your social media handle, your audience might like to explore further by visiting your website. If it is not well-optimized, these people will give up easily and switch to something else.
Most mobile purchases are impulsive decisions, and nobody waits for too long to get back home and open a website they couldn’t access on their smartphones again on their PC or laptop. Never underestimate your website's appearance and how its functionality will affect your customers.
Don't assume your site is good to go just because it looks great on a desktop. Every time you change your website, check how it appears on mobile before making the changes live.
6. Engage With Your Followers
When marketers wonder how they can turn social media into sales, they must find a way to engage with their followers. One way to do that is by rewarding your followers or making them feel special. You can start by organizing events like "Fan of the week" or "follower of the week" to randomly select a loyal follower and award them something from your store.
You can also create a poll about something you're about to post and ask your followers' opinions. If your followers feel like they've been heard and valued, it will immediately increase their trust in your services.
7. Be Productive
You must be actively posting to gain more followers and foster better conversion rates. Posting content daily or weekly is enough to gain some more followers who love your content and would like to know more about your brand. However, you have to show consistency on every social media platform; it must not be like you're posting daily on Instagram but are inconsistent on Twitter. It will never give you better results, and you'll get stuck with a specific number of followers.
Hence, you must focus on increasing your productivity on every social media platform for which you have an account. Dedicating a few minutes every day would be enough to do that job for you.
In order to get your brand more exposure, you have to be active on social media and post updates on a regular basis. If you are active on Facebook and don't have enough time to manage your social media activities there, you can learn how to schedule a post on Facebook to build a regular posting schedule. By doing this, your followers will get used to seeing you on their feed, becoming part of their routine.
If posting too many updates on multiple social media networks seems like a lot of work, try using an automated social marketing and scheduling tool like Socialpilot. This way, you can plan and schedule your posts in advance so that you don't have to worry about them every day.
8. Show Loyalty
Most marketers are not loyal to their followers, and you don't have to be one of them if you want to turn your followers into clients. The moment you decide to get active on social media platforms, you have to make sure that you're providing useful information to your followers that could prove to be useful for them. If you don't keep up with your commitment, your audience will become rebellious, and you'll lose followers.
One way to reward your followers for their loyalty is by offering them something valuable or something that they can appreciate. For example, suppose you're active on Facebook.
In that case, you can create a separate group only for the loyal followers in which you discuss your brand in detail, offer limited benefits, and have multiple Q/A sessions so that your followers can get to know your brand more. Other than that, you can run contests, giveaways, and other interesting online events to make your followers feel valued for their loyalty.
Every business's objective is to convert its visitors into leads and then its followers into customers. So when planning your marketing campaigns, you must focus on how you can easily convert your existing social media followers into buyers.
The ways mentioned above can help you to effectively connect with your followers and build a healthy client-customer relationship with them. Doing so will enable you to turn them into customers more quickly and, in turn, increase the ROI of your social media marketing efforts.
With the increasing competition, brands must gear up and develop effective strategies to increase the conversion rate. With the help of well-tested marketing tactics, offering fascinating offers, spreading the word about your brand, and turning your followers into your customers, you can definitely achieve that. For such useful marketing tips and other valuable information on dropshipping, start following DSers blog page.