What Is A/B Testing - DSers eCommerce Basics

A/B Testing

A/B testing is a type of randomized process, which helps experiment with the efficiency of two or more types of one variable.

What Is A/B Testing

A/B testing is a type of randomized process, which helps experiment with the efficiency of two or more types of one variable. For example, an element on your website, a landing page, types of social media posts, etc. These two or more versions are prepared for different audience segments, which helps us know the impact of each version on business metrics and revenue.

How Does A/B Testing Work

A/B testing involves creating two or more versions of an element. For example, taking a webpage or landing page and creating two versions of the page. The change can be observed in the headline, content formation, design, and other factors that drive engagement. In these two versions, we may divert half and half traffic to understand the impact and efficiency of control and variation pages.

To measure the impact, we may evaluate the KPIs and metrics of engagement and user experience on the page. This will help us know the positive and negative experiences associated with different factors, which helps improve user satisfaction and website traffic

Why Use A/B Testing

A/B testing is important to improve user experiences on your website or other digital channels. With this method, you can create several hypotheses using various elements that might impact the experience of your users. This way we can prove some hypotheses wrong and find the best way to enhance user satisfaction.

While it is a common belief that A/B testing is a source of settling any disagreement, it is actually a process that helps with continuous improvement. Digital experiences are driven by progressive goals, which can be fulfilled with continuous enhancement in experiences. A/B testing can be a medium to achieve that. It enhances your lead quality, omnichannel experience, and efficiency of landing page campaigns.

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