What Is Organic Traffic - DSers eCommerce Basics

Organic Traffic

Organic traffic refers to the visitors who come to a website through unpaid, natural, and non-promotional means.

What Is Organic Traffic

Organic traffic refers to the visitors who come to a website through unpaid, natural, and non-promotional means. These visitors find the website through search engines like Google, Bing, or Yahoo or by directly typing the website URL into their browser. Organic traffic is driven by the relevance and visibility of a website's content in search engine results pages (SERPs) and does not involve paid advertising.

Why Is Organic Traffic Important

Online, organic traffic is a fantastic technique to get new clients. The best part is that it's free, scalable, and helps people trust your company. The only need is dedication to SEO.

There are a few reasons why organic traffic is important for a website:

  • It's free.

 Organic traffic comes from search engines at no cost to the website owner. As opposed to paid traffic which requires advertising spending.

  • It's targeted.

Organic traffic comes from people actively searching for relevant keywords related to your website. So it tends to be more targeted and interested in your content.

  • It builds authority.

The more organic traffic a website gets, the higher its search rankings and the more authoritative it appears to search engines. This creates a positive cycle.

  • It's sustainable.

With good content and ongoing SEO efforts, organic traffic can continue to grow over time. It provides a long-term traffic source.

  • It converts better.

Since organic visitors are already researching a topic, they tend to have a higher intent and conversion rate into leads and customers.

  • It builds loyalty.

Visitors who find your site organically through searches are more likely to return directly or refer others. This enhances loyalty and repeats traffic.

  • It's a success metric.

The amount of organic traffic a website receives is a good indicator of its online success and relevance. Higher organic traffic signals greater search visibility and popularity.

  • It helps SEO efforts.

Tracking organic traffic over time can reveal what keywords and content are most effective. This data can then be used to optimize SEO strategies further.

How to Increase Organic Traffic

Here are some ways you can increase organic traffic to your website:

  • Improve search engine optimization (SEO)

Focus on on-page SEO like optimizing titles, meta descriptions, headings, internal linking, etc. 

  • Build relevant, useful content

Consistently create new content that answers people's questions and provides value. Focus on popular keywords and topics that people are searching for.

  • Optimize for local search

Target local keywords to get local organic traffic. Add your business information to Google My Business and other local directories. 

  • Focus on long-tail keywords

Besides popular keywords, go after long-tail keyword phrases with lower search volumes with less competition. The traffic may be more targeted.

  • Cultivate social media following

Link to your best content from social profiles to drive some organic traffic. But the main purpose is to build your brand and authority. 

  • Improve page loading speed

Faster websites get higher rankings in search engines and see improved conversion rates. Use tools to optimize images, code, and page elements.

  • Track and analyze your organic traffic

Use Google Analytics and other tools to determine which keywords, pages, and content get the most organic visits. Adjust future efforts accordingly.

  • Be persistent and patient

Increasing organic traffic takes time, consistency, and experimentation. Stick with your strategy, measure the results, and make data-driven changes over 3–6 months or longer.

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