Trust Badges

A trust badge or trust seal is a sign posted on your website that assures your visitors that the page is authentic and that all their data is gathered via safe third-party service providers. The trust seal company that agrees to install their emblem on your website verifies that your business is real, so consumers know that all procedures on your website are safe and secure. Trust badges are a great way to boost conversions and revenue.

In an eCommerce website, there often are 4 typical kinds of trust badges:

• Badge for Safe Checkout

This is the most essential of the 4 site badges. When joining a firm that offers SSL certificates, these are the badges you get. This trust badge signifies that your website's checkout procedure is safe and secure. Customers’ information will be encrypted to ensure your customers’ credit card and identity information will be secured.

• Accepted Payment Badges

Familiar brands encourage confidence. This is the goal of trust badges. Having the Visa, Mastercard, or PayPal badges mentioned as accepted payment alternatives may increase confidence in your website without requiring you to perform a lot of research. 

• Third-Party Endorsements

Third-party recommendations may assist build confidence in your clients by demonstrating your trustworthiness. Before being given the badge, these programs often need an application procedure and an evaluation of your website. The most prominent one is Google’s references To get the Google trust seal, you must first apply and complete the program's standards.

• Free Returns Badge

This emblem shows that your online shop offers free shipping and/or returns. "Free Shipping" or "Free Returns" badges may inspire confidence and safety in your consumers, reducing the perceived danger of purchasing online. It emphasizes your store's policies and service.

There are several ways to set up your trust badges for your website, but these 4 positions below will be the best place to set up your trust badges: 

• Homepage

A trust badge on your homepage instantly develops user trust. Numerous businesses have a trust emblem above the fold on their home pages. However, others believe it detracts from the design.

• Footer of the Website

One of the easiest methods to promote trust is to include a trust emblem in your site's footer. When you add it to your website's footer, it will display on all pages, including the homepage.

• Product Site

A common location for trust seals on a product page is immediately next to the "Add to basket" or "Buy now" button. It boosts the customer's confidence before they go to the checkout.

• Page of Checkout

The checkout page or form is the most critical spot to include a trust symbol for most businesses. You want users to see that trust seal when they wonder whether providing payment information is safe.