How to Branding Online Clothing Business - A Complete Guide

The most common question asked by entrepreneurs is - how to branding online clothing business. It is a journey of being willing to stick with it, and put time, resources, and effort into proper planning. But don't forget about fixing your niche.

Research shows that the apparel and accessories online retail sectors amounted to 180.5 billion U.S. dollars in 2022. Feel excited to know how to grow an online clothing business. Let us explain it to you.

What Is Branding in Online Business

Suppose you want to start an online clothing business - but how do you present yourself (name), and what are your product (product line) and uniqueness (logo) that customer can rely on and expect from you (value). Yes, all this creative, strategic process is branding.

Want to make your online clothing business presence known everywhere? You should focus on building your brand online using websites, social media, video, and most importantly, how to design.

Online business branding is all about digital marketing and internet branding that help online businesses develop their own brands online.

Quirky Branding Tips - Online Clothing Business

Know Your Target Audience & Market

When you want to sell everyone, you won't get anyone. So, it is wise to define your target market before starting dropship clothes. Suppose you sell scraps; it doesn't mean that every woman is your customer.

So, prepare your checklist when thinking about the target audience for your clothing brand like -

• What is their interest?
• Consider age, gender, and location.
• What fashion brands do they like?
• Which online platform do they engage more in, Facebook, Instagram, or others? (for online marketing)

You can create your killer product content line if you finalize your audience. Trending products are very competitive. So, you can look at order volume and other clothing niches (Here, we can link to the Aliexpress site for getting ideas about clothing niches) when starting an online store.

User-Friendly (UI/UX) Website

Now, you know your target audience and what type of clothing you sell in your online business. But to promote your brand online, make sure your website shines. All efforts will go in vain if the actual store disappoints your audience.

So, to build a user-friendly website, focus on some criteria like -

• Is your page easy to navigate?
• Is the information easy to find and clear to your audience?
• Do the photos look professional?
• Is your website responsive for different platforms? (Here, they can link to Shopify)
• Are the call-to-action buttons work properly and are visible?

Get Customized Brand Logo

How do you recognize the leading eCommerce websites or brands like AliExpress, Amazon, or Others? Yes, they pop right up in your mind via their logos because a logo can say so much that no amount of words can.

So, before promoting your clothing brand, ensure that your company or product is recognized and remembered. Also, please do not ignore the look and feel of your brand logo because it is responsible for presenting your brand's unique identity.

Best Way to Take Pictures of Clothes to Sell

High-quality, detailed, and clear images can provoke your audience to buy it. So, create the right environment before start snapping pictures. Let's take a look at some key points -

• Photos should be visible without any stains or creases.
• Make sure your lighting is consistent. Don't buy a lighting kit at first. Take advance of natural light if possible.
• Figure out your background (use a white backdrop or light color wall).
• Take close-up shots to highlight specific details like colors, textures, patterns, buttons, etc.
• Take enough photos with a quality smartphone or camera to feature your product listing.
• Convert photographs into a smaller file size before uploading them to your website.

Still confused about how to display your products! Let's take a look at some different methods.

Use a mannequin or invisible mannequin - to give a real human shape without models. And that is the most effective technique to encourage more online buyers because they get the same feel as they wear.

Later, remove the mannequin to create the ghost mannequin effect for your clothing photos to achieve a professional look. The mannequin is used to show clothes with correct details.

Hire a model - if you have a budget. But it is wise to hire one that suits your business clothes. The best part about the hiring model is to create the perfect photos with any angle or pose for your social media content or online store.  

Use a Hanger or Flat-lay - to reduce the pain of storing a mannequin. But use some extra wide hangers rather than narrow ones because your clothing will look terrible and not in shape.

Also, you can follow the flat-lay method with good background and lay the item in an attractive way.

Increase Social Media Presence

Many people suggest you use social media for marketing your clothing brand. The advantages of social media are you can create a community and target your audience to advertise.

So, to increase social media presence, select the actual platforms (as per your audience engagement). Look at your preferable brand advertisements to get inspiration.

Promote Real Customer Stories

For online shopping, the new buyers follow the marketing strategies for your clothing brand. Here, a reliable customer story or review gives you more benefits. Don't follow the trend of -

Customer problem + Your solution = Brand Success.

However, customer stories show other potential customers and people your brand's strong points in a more understandable and relatable way.

Create Ads for Your Target Audience

Advertising is the best thing to increase brand awareness and reach targeted consumers. Either you can create a video or ready your content for advertising.

For this, you can use any social media platform like Instagram, Facebook, or others. And it works like a clause because after purchasing a product, they can still see what you promote on their social platform.

As per the digital advertising report, the social media advertising market is the second biggest market.

Leverage Social Media Influencers

A simple and more effective way to build credibility for your brand is by getting influencers or users. The influencers have a strong online presence that positively affects consumers' choices. Also, you can share the latest trends, styles, and offerings.

An influencer can be anyone from a fashion blogger or a popular TikToker to your friends who have an extensive social circle.

Affiliate Marketing for Clothing can Scale Your Store!

Do you need more marketing ideas that can scale your online clothing store? Try affiliate marketing!

It is beneficial when don't have enough time to create blog content for your website. With this marketing, you can promote someone else's products on your websites as per your niche market. For this, you need to find relevant promoters.

Also, the marketing is called a win-win partnership because you get a high conversion rate with targeted traffic and the affiliate receives a commission from each sale you make.

Don’t Forget Email Marketing

To capture the recipient's attention from a crowded inbox email marketing is the most effective thing. But you need to create visually appealing emails and proper brand identity.

However, 99% of consumers read their emails every day and check their inbox up to 20 times a day (as per the DMA report).

Also, you can build loyal customers and keep them up-to-date about your activities or offerings.

Maintain High-quality SEO for Your Website

Many shoppers prefer Google and other search engines for product searching or comparison shopping for purchases. You can get organic traffic from these search results.

So, pay attention to meta tags, product titles, descriptions, and super-rich search engine optimized content for each page. A focus on SEO improves your rankings.

Edit Your Photo to Increase Sales

High-quality images draw the consumer's trust and confidence in your clothes. And photo editing ensures the photo is passionate and engaging with perfect zooming in for e-commerce sites.

Sometimes, you may need to fix minor issues like removing background, shadows, color correction, etc for your resulting image. Your photo is your key to increasing sales where editing helps polish missing touches.

Work on Your Customer Support Service

Customer support is another part of a marketing strategy. Your online business growth also depends on quality customer service. You can leave a review at a convenient time for the client. Or, attend the call to answer their queries.

So, it is wise to set standard questions that fulfill your customer's desires for the first time like -

• Are you satisfied with the clothes quality?
• What colors, sizes, or materials do you prefer?
• How can we help you?
• What is your recommendation for improving our services?

Well, these are some examples. You should pay attention to your customer's queries for listing.

FAQ

How do you legally own a clothing brand?

To legally own a clothing brand, you need to have a trademark application with the United States Patent and Trademark Office (USPTO). Also, it works as legal protection for your brand logo, name, or slogan.

What is the best app to sell clothes on?

To sell clothes online you may choose top apps like -

• Shopify
• Etsy
• eBay
• AliExpress marketplace
• Amazon marketplace
• ThredUP
• Depop (sell old clothing and accessories items), etc.

Is the online clothing business profitable?

If the seller knows how to operate their shop and strategically shows the items, the clothing business gives them profit.

UK statistics in 2022 predicted that the fashion e-commerce revenue will grow by around 4.6%.

How do you make your clothes sell faster?

• Capture quality, eye-catchy, clean, and detailed clothes photos.
• Give your buyer a real-world sense of the item using multiple images and videos.
• Focus on the product title and description that fit the item (use keywords).

For example, MAINKUL Elastic Waist Thin Cotton Slim Fit Pants, Size 38 reg, Black, Waist width 96-102cm, hip-width 118cm, pant length 105cm, etc.

• Research the price to see the similar items sold or offered price.
• Free or paid shipping, including the price.
• List the item on multiple buys and sell websites like Aliexpress or others.
• You can sell clothes using different social media.

What type of cloth sells best?

By adding trending and in-demand clothing items to your stores, you can achieve profit in a short period. With that in mind, we've mentioned trending cloth items below:

• Athleisure
• Crewneck Sweater
• Leggins
• Swimsuits
• Loungewear
• Wide Leg Pants
• Sweatpants
• Corsets
• Puffy Sleeve Clothes
• Strapless Backless Bra
• Shapewear
• Sleepwear
• Stripes
• Off-the-shoulder

Note: It is wise to do your own research as per your audience's needs.

Final Words

Now that you have gotten a solid idea of branding an online clothing business, it's your turn to start. For a reliable long-lasting reputation and revenue stream, always pay attention to customer satisfaction with quality products.

Make sure you follow the quirky branding tips when starting your own business. You'll find the rewards with passion, dedication, and proper planning.

Author Bio

Amy Grace is a freelance article writer for photography, photo editing, and ecommerce niches. Working in commercial photography for some years has made her experienced in this field. And now, she is utilizing her learned skills through writing. Already, she has collaborated with some renowned websites. Apart from these, Amy loves traveling. Follow her on Twitter, Instagram.