How to Set a Proper and Lucrative Dropshipping Profit Margin

How to Set a Proper and Lucrative Dropshipping Profit Margin

Whether you are at the beginning of your dropshipping business or are an expert in the domain, your ultimate objective must be just to enhance the profit margin. This is because profit margins describe your business's profitability.

No wonder a low-profit margin flags the pitiful condition of the business, whereas, in contrast, a good and lucrative dropshipping profit margin can relax an entrepreneur. Hence, continue with further reading to address a perfect dropshipping profit margin, easy ways to calculate it, and ideas to boost your profit margins.

Why Start Dropshipping in 2022

Dropshipping has become one of the most popular e-commerce business models due to its utmost benefits, including less capital requirement, flexibility with location, choices of products to avail them to the online retail sale, easily accessible and manageable, and so forth.

These profitable offers are the top necessities of an online retailer, which is why dropshipping is the most prevalent business venture which is gaining popularity with every passing day.

DSers dropshipping

Get Started Now to Grow Your Online Business with the Best AliExpress Dropshipping Tool - DSers!


The most remarkable and profitable fact that will amaze you about dropshipping is that entrepreneurs do not need to maintain an inventory of goods. The business owner just needs to purchase the products they want to sell online, and the rest is managed by the supplier from whom the business owner has purchased the goods.

However, this domain does not ask you to participate in the process of designing and manufacturing, but still, you need to be very vigilant while handling accounts. Hence, the profit margin is the precise indicator to let you know how well you are earning from business or specific areas where changes are crucially required.

Simplest Formula to Calculate Your Accurate Profit Margin

You might be thinking about how challenging it would be to calculate your profit margin, but we have narrowed down the process into the easiest formula. This way, you only need to be aware of two accurate numbers - Revenue & Expenses. So then, here is the simplest profit margin formula:

Gross Margin Formula = (Revenue – Cost of Goods Sold) / Revenue x 100

The result of using this formula will give you an accurate profit margin percentage. This way, you can easily calculate the exact profit margin of each product you sell. Likewise, if you want to know the expenses, you have to ensure each penny you spent in the process of selling your product. Usually, the expenses are the sum of the cost of goods sold, operational expenses, one-time payments, marketing investment, and addition of debt and taxes payments.

Therefore, if you are a newbie to the dropshipping business, there is no sense of knowing how much dropshippers are earning until you evaluate how much they spend on their business.

Account setup fees and "per order" costs are examples of this. The former is charged only once, but the latter is charged each time you make a transaction. As a result, you and your supplier split a portion of the earnings. Therefore, these items should be factored into your profit margin.

Definite Guide of Appropriate Dropshipping Profit Margin

When it comes to starting a dropshipping business, multiple questions start roaming in mind, such as "How much do dropshippers make, and what is the satisfying dropshipping profit margin?"

As per the industry professionals, the only average profit margin for online sellers is 12percent to 15percent. If you have calculated your profit margin above or around 10 percent, there is no need to be disappointed as you are proximate to the average profit margin of dropshipping business.

Definite Guide of Appropriate Dropshipping Profit Margin - DSers

But, your objective should not be just to grab the average profit. Instead, you need to create an estimate that drives you to the successful seller by aiming for 25percent and more. Undoubtedly, one can achieve immense growth in the dropshipping business, and enthusiastic entrepreneurs never set for less. Hence, a good business strategy and an excellent price you set to sell your products can even benefit you with as much as a 100percent profit margin.

Precise Strategy to Price Your Products Effectively

When it comes to setting a perfect price for your product that can maintain the ideal profit margin, calculating each product's margin would be the wise step. In the beginning, you should not evaluate the one profit margin for all the products, but knowing how much you make by selling a single product will help you more.

It's believed that you are aware of some of the cheaper products, for instance, underwear and socks, on which you can set a bit higher price to earn more even in a division of seconds as these are essential items. In contrast, you have choices to sell more expensive products such as coats and similar by which you will have to satisfy yourself with a lower profit margin.

Precise Strategy to Price Your Products Effectively - DSers

Because of these reasons, applying the same pricing formula to all the products won't work, and you need to set a price for your products individually in order to gain the highest profit margin that you desire.

The important thing you need to remember is that the prices are already high enough that you can make a profit as well as cover all the expenses you incur to transport that product to the online store. So, never make the mistake of pricing too high for your products; it may end up causing customers to lose interest in your brand. So, you need to leave this short-time tempting method and find the sweet middle solution.

Fundamentals of Creating a Profitable Dropshipping Profit Margin

The most lucrative online items necessitate setting an appropriate pricing point so that you may generate a significant profit even if you sell fewer SKUs. When dropshipping, estimating a profit margin might be difficult. Smart dropshippers introduce items with high-profit margins at the optimal moment to get a more significant portion of the pie, knowing that competition appears as soon as the product is online.

Each entrepreneur has their objective - to grab the most money through a decent profit margin. Avoiding this factor may result in a severe financial loss and cease operations. Considering all these impacts, we have listed the defined ways of boosting the excellent dropshipping profit margins in this section of the article. So let's give a shine to them:

Negotiate with Your Supplier

Good communication with your supplier will add more to your dropshipping business success. You need to ask your supplier to provide you with as much support as possible by selling you goods at B2B prices. Negotiation and renegotiation is the perfect way to boost your profit margins efficiently.

Also, if you are confident enough that you are the most significant source for them to earn, don't hesitate to tell them your requirements. And, if the supplier also feels that you are a good client because of whom he is getting a lot of business, the supplier won't want to lose you, and he will drop his wholesale prices for you. But yes, you will need to work harder to bring a large inflow of customers in return.

Similarly, shipping is also something you need to pay attention to and ensure that your supplier is transporting all of the items from a single order in the same package. Hence, you will be able to save a significant amount of money on shipping costs as well.

Sell More Stuff

Enhancing the volumes of orders is the most precise way to gain the best dropshipping profit margin. You perhaps think it is easier to say and hard to do, isn't it? But, we not only move our tongue but also inform you of the right strategy for doing it. For selling more stuff, you need to prioritize the factor of searching for new customers.

Usually, people opt for marketing and promotion to boost their sales growth, which needs an excellent investment. Though marketing is a necessary investment, you may have been skimping on it. Unfortunately, finding new clients requires putting oneself out there.

DSers dropshipping

Get Started Now to Grow Your Online Business with the Best AliExpress Dropshipping Tool - DSers!


Invest in social media advertising, partnerships, email marketing, SEO, and other strategies. There are nearly a million and one techniques to sell your items; all you have to do is identify the ones that work for you. Though marketing might be costly, it will get your brand noticed.

Therefore, when estimating your profit margin, remember to include marketing charges. One of the most crucial aspects of advertising is identifying the correct consumer. You must approach the consumer who is both eager and able to buy your stuff.

Evaluate a Perfect Selling Price

Increasing the selling price is another way that directly helps you make more money by enough dropshipping profit margin. However, your objective is to set the price as much as your customer finds suitable to pay. It does not mean overcharging, as it would result in a loss for your business due to the risk of losing your customer base. Still, if you think you are selling below the average rates of certain products, do not be afraid to increase them.

And, if you are still in a dilemma, then take a look at the market trends and follow that standard market price for a similar product like yours. Ensure your product-market price matches the market standards to manage your brand reputation. Also, it will help you to improve your product's image in the market and make it more valuable to the customers.

Utilize the Multi-Channel Marketing Strategy

Multi-channel is the most effective and reliable marketing strategy that refers to selling a product on more than a single channel. This way, you will not only sell your product dedicatedly to your website but on the high-rated comparison website, social media, and reputed market places such as Amazon, eBay, Etsy, and so forth. According to a survey, 72pecent of people tend to shop at large retailers, 58 percent have recorded who shop at ecommerce stores, whereas 44percent shop at web stores.

That means no precise evidence has been found yet that shows customers love to shop from a particular place; therefore, you can find your potential consumers anywhere!

Furthermore, adopting the multi-channel business idea will let you approach your customers at as many stages as they tend to shop on their journey. This way, you can grab the attention of a buyer even when they have no intention to buy through advertising your product on the most aesthetic application Instagram.

Universal Tips to Find Profitable Dropshipping Products

Finalizing the products for dropship is another most challenging part of the business. Here, you need to figure out the trends and essentials of people nowadays. We have narrowed down several things you should know to choose the appropriate product for your online store to earn the best dropshipping profit margin.

Check out What Competitors Sell

Knowing the story behind someone's success always fills enthusiasm and guides us skillfully. But, here, you only require to understand the product list that has driven them to this peak of the business. And also, give a conscious call to their product prices so you can set yours accordingly. Again, if it is difficult to get a vendor who brings you a similar product at B2B rates, finding something else would be the intelligent step.  

Analyze the Trends

To find out what people are interested in, use social media tools or Google Trends. When dealing with trends, quickness typically takes precedence over accuracy. Can you get this product or anything comparable quickly?

Know Your Niche

Targeting a niche market implies a smaller audience but also less competition. If you can outperform your competition, you will almost certainly make a profitable dropshipping profit margin.

Bottom Line

A substantial dropshipping profit margin may not be as difficult to attain as you believe. You must keep your costs low while raising your rates (don't make them too high). Isn't it simple?

The suggestions mentioned above will help you connect with your increasing number of clients and provide them with appealing and necessary items at their desired rates.

If you are still in a dilemma and require professional assistance, in that case, DSers is the most reputable and trusted place you can visit to share the issues you are facing in your dropshipping business to get an effective solution instantly and elevate your dropshipping profit margin.

Latest Articles

Back to top