Whether you are an entrepreneur, office worker, freelancer or even a student, it's never late to enter the online e-commerce space to make money. Even though you do not have the resources to manage manufacturing, supply chain, inventory, and fulfillment, the dropshipping business model is a great option for you.
And if you have read our AliExpress Dropshipping 101, you may have an understanding of what is dropshipping, and how to start a successful dropshipping business with DSers. While if you are a fan of Shopify, you might want to know how to dropship on Shopify and which Shopify plugins can help you grow your Shopify dropshipping business. Starting a dropshipping business on Shopify is surprisingly simple. It only takes you a day or two to create a website, source products, and sell them to the world. Let's see how:
While there are several e-commerce solutions out there that can power your dropshipping business, such as Wix and Etsy, Shopify continues to be the most popular and reputed platform for merchants. Here is why:
Dropshipper-friendly - The platform is friendly with solutions that are specifically made for dropshipping. It is one of the best things about Shopify, and DSers, one of the best dropshipping solutions, works perfectly with Shopify.
Packed with great features - A host of features on Shopify help you to create an e-commerce business (not just a website). In addition to its online store builder, which lets you design and set up your online store, Shopify also offers features to handle your sales, marketing, and payments.
Easy to use - Shopify is currently one of the most user-friendly dropshipping solutions. It may be full of features and functions, but it won't be overwhelming. The company does an excellent job of providing guidelines on how to use its software.
Now that you learned why you should start dropshipping business on Shopify, let's continue the learning of how to start.
How to dropship on Shopify? The process is extremely simple. There are only 7 steps for you to start.
1.Find the Product Niche
The first step is undoubtedly to find what to sell and who is your target audience. There is no right answer for you. Some people may suggest that you can turn your passion and interests into the right product to sell. While others say you'd better look for the best sellers and trendy niches to ensure that you make money.
However, the truth is you should do both. Why? The business indeed should be your interest, but it also should be popular among your potential customers so that you might get the benefits once you start. It means that you need to do some research into merchandise demand, popularity, and profitability when starting. However, you should focus your efforts on the areas that you are truly interested in.
2.Get Dropshipping Suppliers
Dropshipping business model frees you from inventory management. You can choose regular or branded dropshipping, but no matter which you choose to start on Shopify, it's your task to find the right suppliers for your products.
But how? Firstly, search on Google. Google has a big supplier database when you put the keyword of your products. For example, entering dropshipping jewelry suppliers, you might get plenty of supplier options for your jewelry dropshipping business.
Secondly, you can find reliable suppliers on AliExpress with DSers. Its Supplier Optimizer feature enables you to find a large number of options by entering a keyword. You can compare their price, quantity, products, and even shipping method, then get the most suitable one for you.
No matter which one you choose, the most vital thing is to ensure they can meet your demands on time, and their shipping services serve your potential customers.
3.Create Shopify Account
It's time for you to create an online store with your brilliant business idea. First thing, enter your email address. Great news - if you do not want to start right now, you can test your shop on Shopify with the button “start a free trial”.
Then put your password and shop name. Then click “create your store”.
Then answer some questions to let Shopify know you.
The next page is about your address. The address will be your default business address. You can always change this later.
When you finish the process, click “enter my store”. Then you have your store.
4.Launch Your Shopify Dropshipping Store
Now, you can launch your Shopify dropshipping store. You can easily launch the store through the “Sales Channels” option on your Shopify settings. Once you finish this step, you will have an online store that is up and running.
The “add sales channels” button provides you considerable options, such as buy button, Google, as well as social media, such as Facebook.
5.Set up Your Shopify Dropshipping Store
You already have your online store. However, it's simple and with limited customization. Now you need to change it into a more attractive one. You get access to 'theme designer' by clicking Shopify 'customize' button, which allows you to edit the store's layout and color scheme.
Moreover, you need to add a payment option to your Shopify dropshipping store. It is a vital step since you won't be able to receive your money from customers if you omit this step.
On Shopify's “Setting” page, you select the “Payment” tab on the left and add your payment information.
You can add a PayPal, or Credit/Debit Cards account here. If you don't have one, you can register in a few minutes.
From Shopify's settings, you can find this tool. You click on the “Checkout” tab and scroll down to the bottom to find this part.
Click on the “Generate” button, then you can go.
You also should pay attention to other settings, such as shipping and delivery, gifts, and notifications. They are as important as the theme, policies, and payment. It's a simple process, do as Shopify asks you to do, then you will have a customized store.
Of course, you cannot start selling without adding products to your Shopify dropshipping store. But how do you source and add products to your store? There are two ways: manually and automatically. Here we would love to firstly introduce the automated method that will save you a lot of time and energy, then explain a stepwise guide to let you learn how to do it step by step.
The best solution is to use the top-rated Shopify dropshipping app - DSers. You connect your Shopify store with DSers, then use its “Find Supplier” feature to get the right supplier. Then, you import products from the suppliers with one click. Then, it helps you to push those products to your Shopify stores with just one click.
We'll explore more about DSers later in this article. But for now, let's discuss the things you need to do if you add a product to your Shopify store manually.
First of all, you need a product page allowing you to create a new title, product description, and images for your products. However, with DSers, these things are simple with just one click, since you import it from your suppliers with all the information.
Then, you'll need to assign the item to a different group with a product tag. These 'tags' are essential and crucial for helping organize your product catalog. For instance, if you’re selling cat-related products, you might use some of the following examples as 'tags': grooming products, cat food, cat beds, cat toys, and so on. So, how to add tag? Firstly, you could set tags for the product one by one. Another alternative is to add tags in bulk to items on your product list. In this way, you can add product tags for a couple of products at a time. You can elect the commodity you want to tag, then select the “Actions” dropdown menu, followed by “Add tags.”
Lastly, after adding the right and appealing tags to your products, you can move on to creating 'product collections'. It also means 'product groups' making it easier for customers to find what they're looking for. For instance:
- Items on sale
- Trending products
- Best sellers
- Featured products
7.Marketing for Your First Sale
Your dropshipping journey on Shopify is now starting. You have customized your store, making it look appealing to your potential customers. You can promote it to get the first sale.
New websites are always harder to appear in Google and other search engine page results after their launch. Thus, it's crucial to get more sales by focusing more on immediate marketing tactics, like social media, paid ads, and email.
Social media - Social media marketing is now the most popular way to spread the word about a new website. Shopify makes this easier, with its “sales channels” option. It provides seamless integrations with Facebook and Instagram.
Email Marketing - You should build an email list to market your dropshipping Shopify store. You can send emails about engaging content and compelling product descriptions, as well as some coupons to your potential customers. Shopify makes this process simple with plug-and-play apps for top-rated email marketing solutions like Mailchimp, Constant Contact, and Convert Kit.
Blogging and video marketing- Content marketing is also a great way to promote your store and products. Shopify's excellent built-in blog feature supports both standard images and video posts. You can publish great content about your brand and featured products.
As I mentioned above, adding products to your store is one of the complex and time-consuming things. That's one of the reasons why I recommend DSers here. With DSers, importing products listings is much easier.
Moreover, you can do many things in a few seconds through its Shopify dropshipping service. For example, DSers enables you to import products from AliExpress and CSV files easily. Furthermore, you are allowed to edit products according to your marketing strategy, such as adding multiple suppliers for a product at a lower cost and using BOGO discounts to promote products and selling products in bundles.
Most importantly, DSers can automatically sync Shopify orders. It means that as soon as you receive an order from your customer, DSers will synchronize your Shopify orders to the Awaiting Order tab list on DSers dashboard automatically. Besides, it will help you automatically place those orders to AliExpress to ensure that your customers can get their package as soon as possible. You do not need to spend a lot of time and money on this process.
You may wonder: if I have more than one store, what should I do? Don't worry, DSers can help you. You can manage multiple stores through one DSers account. Click on the “link to more stores” button, then you can choose to link all your stores through this account. It's easy and convenient, right?
Starting a Shopify dropshipping business is simple, right? It only requires minimal investment upfront and is straightforward to set up. But you will need to experiment with a range of marketing methods to drive traffic to your store, and increase your brand awareness and ensure you generate benefits.
What you should keep in mind is to keep testing. Then your Shopify dropshipping business might become profitable and successful as quickly as possible through your marketing efforts. However, the key to success is learning. Don't stop leaning and making some improvements after getting the ball rolling.