Over the last few years, the eCommerce industry has certainly evolved a lot. From being only a few leading players in the industry to the exponential rise of the mCommerce marketplace, the last few years have seen tremendous growth in the online shopping space.
Though, if you want to move ahead and generate profitable results, then you must make the most of the coming eCommerce trends. That’s why I have come up with some emerging eCommerce trends of 2022 that you must utilize to be ahead of your competition in the coming year.
The most prominent shift that we will see in the future of eCommerce is the rising demand for sustainable products. Thankfully, more and more people are getting concerned about their carbon footprints and the adverse effects of our lifestyle on the environment.
That’s why consumers are gradually shifting in buying eco-friendly products that would bring a major boost in green marketing. If you want, you can also consider selling sustainable products like reusable bags, organic makeup products, bamboo cutlery, and so on. Besides that, you can also shift the marketing strategy of your store and make it more eco-centric.
Over the last few years, more and more people have started shopping from their mobile phones. Earlier, consumers would simply research from their phones (and buy products from their systems), but the process has seen a major shift now.
For instance, it has been observed that by 2025, around 10% of the total retail sales in the US would come from mobiles. The mCommerce market is relatively new, but it will keep on expanding in the coming years.
To make the most of these online shopping trends, you need to make sure that your website is mobile-friendly. If it’s feasible, you can consider coming up with an app for your store as well that would help you reach out to your customers directly.
While platforms like AliExpress and Amazon might be selling tons of products in one place, consumers are getting more and more attracted to specific niches now. This is one of the major eCommerce trends of 2022 that can make your online store stand out from the crowd.
The first step in your niche marketing strategy would be identifying your domain and target customers. To do that and generate profitable results at the same time, you need to consider three things:
- Low competition industry
- High market demand
- High-income potential domain
Even though B2C commerce has already witnessed a rise in the last decade, the coming few years are expected to bring a lot of opportunities in the B2B market. One of the major reasons for this is the ongoing COVID pandemic that has changed the buying preferences of businesses and consumers alike.
According to a report published by Amazon, 96% of B2B buyers who shifted their procurement online during the pandemic won’t change things later on. That’s why apart from different selling to consumers, you can also make the most of these eCommerce trends to explore the B2B industry.
Search engines and social media platforms are some of the best ways to reach out to other businesses. Apart from bidding for relevant keywords on searched results, you can also take the assistance of platforms like LinkedIn, Twitter, Facebook, and Pinterest to generate leads in your domain.
Besides having a sustainable buying experience, consumers are considering numerous other factors to make conscious choices. One of these factors is the growing support for homegrown and local products. Furthermore, if your store is associated with a cause, then it can also help your customers make a conscious purchase.
Let’s say your online store is committed to donating a designated amount of your customer’s purchase to a relevant cause. Not only would this let you help others with your business, but it will also make your customers feel better after their purchase.
We all know the immense power of social media and how it can help us reach out to millions of people in an instance. Though, one of the leading online shopping trends these days is directly selling your products on these platforms.
That is, instead of redirecting your customers from social platforms to your website, you can come up with a catalog on the native platform. Ideally, platforms like Facebook and Instagram already let us sell our products easily – and you can explore them to reach out to your customers directly.
Gone are the days when any run-of-the-mill content would let you drive traffic and sales. These days, the kind of content that you post would directly impact the sales of your products.
We are witnessing a change in the future of eCommerce regarding how brands reach out to their customers. You should no longer have a direct approach to selling your products. Instead, you should come up with a smart content plan that would have a variety of informative videos, social media posts, articles, and so on.
Generate your content to educate and help your audience first that would increase its lifespan, leading to a better marketing strategy.
One of the major eCommerce trends, which is going to explode is related to the BNPL (Buy Now Pay Later) model. The number of BNPL users in the US alone is projected to cross 76 million by 2025.
Unlike the traditional model, it lets us pay for our purchases over an extended period. Since we are not imposed an extra interest on our purchases with this model, it becomes an ideal alternative to credit cards. You can integrate any reliable third-party service into your store to meet these growing consumer needs without any trouble.
Do you know that already one-third population of the US uses voice search features on smart devices? Besides that, more than 70% of them would even prefer using voice assistance for asking something instead of typing their query.
This is one of the untapped eCommerce trends of 2022 that you should not overlook upon. The best way to optimize this is by coming up with all kinds of FAQ pages for your products that can easily be indexed by Google. Furthermore, you can also come up with Alexa and Google Home applications or plugins that would let you offer your products to your customers directly.
After the launch of the Metaverse by Facebook, all kinds of global brands have already integrated their services with the platform. For instance, brands like Vans, Gucci, Coca-Cola, and so on are already in talks of establishing their stores in the metaverse.
There are also several other gaming platforms (with millions of users) that you can explore. A while back, Balenciaga has integrated its stores with Fortnight and Nike has come up with its store for Roblox as well. These eCommerce trends for 2022 and beyond are relatively newer but are expected to expand a lot in the coming days.
While loyalty programs and reward points have been around for years, they are getting a bit too vanilla. Therefore, you should try to walk extra miles to reward your existing customers.
From priority shipping to birthday rewards and added discounts to extra referral bonus, there are all kinds of ways you can come up with an effective loyalty program.
This is not like other eCommerce trends that I have listed above, but it might be the most prominent factor that you should consider. These days, people are getting extremely cautious about their privacy, and you should certainly respect the same.
You can also consider saving only essential cookies instead of running any tracker that would collect the data of your customers. Remember, you should keep the privacy of your customers at utmost priority and treat them how you want to be treated yourself.
While the future of eCommerce is certainly bright, there can be a lot of competition in your domain. That’s why you can consider using a platform like DSers to be a few steps ahead of your competitors in the dropshipping environment.
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· It is the official AliExpress dropshipping tool that is fully compatible with platforms like WooCommerce, Wix, and Shopify.
· You can find suppliers in numerous categories on DSers and can further handpick the best-rated (and the most profitable option) via its Supplier Optimizer feature.
· DSers also offers tons of advanced features like the automatic update of order status and tracking numbers to save your time and resources.
· With other features of DSers like variant mapping, stock management, and bulk ordering, you can easily manage your dropshipping store on the go.
There you go! I’m sure that after getting familiar with the upcoming eCommerce trends of 2022, you can certainly be ahead of your competitors. Apart from that, by utilizing these online shopping trends, you can further explore other verticals and generate more leads.
Though, if you are planning to come up with or expand your dropshipping business, then you can explore DSers. It is the official AliExpress dropshipping tool that offers several high-end features to make you a pro in the industry in no time.