How to Find More Market-Popular Dropshipping Products

Understanding the market popularity of researched products is crucial for Dropshippers as it helps reduce risks and increases sales opportunities in a competitive environment.

In this article, we will discuss How to find more market-popular products by 4 steps.

Step one: Seeking Inspiration - Social Media Attention

When just starting out with dropshipping, everyone will encounter the problem of "what kind of products will have a market?"

In fact, where the people gather is where the market is. Social media platforms like Facebook and TikTok bring people together, so if we want to know if a product has a market, we only need to enter the product name or relevant keywords in the search bar of social media, and then browse the posts, ads, tags, reviews and discussions related to that product, and observe the level of topic engagement and interaction.

Products with high discussion and dense interaction represent higher heat and greater demand, but you will also face greater competition from similar products. On the other hand, low-heat products have less demand, but the competitive pressure will be relatively smaller.

If you are a beginner who wants to simplify the operation, or an experienced person who wants to improve efficiency, you can also use the Product Research function of DSers.

This function aggregates the high-heat product ads on TikTok recently, and you can use this function to efficiently and quickly search for the heat of the product on TikTok, as well as the user discussion on the product.

For detailed instructions on how to use DSers' Product Research feature, you can refer to this article: DSers Product Research: Your production selection Assistant

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Step 2: Trend Analysis - Search Volume Trends

After finding your inspirational product, you still need further data research to ensure its popularity is on the rise and has not yet faded.

Google Trends is a powerful market trend analysis tool that provides data on the search volume and interest changes for product selection. By entering relevant keywords, we can examine the search volume trends for a specific product over time and in different locations.

When the trend line of search interest is declining, it indicates that the product's popularity is waning. Conversely, an upward trend suggests increasing popularity, and you need to observe the pattern in the trend chart to seize the rising popularity and act before it starts to decline.

For detailed instructions on how to use Google Trends, you can refer to this article: How to Use Google Trends to Optimize Your Product Selection

Step 3: Let's take a look at the public reviews - the public reviews of the product

Buyer reviews and ratings are also indicators of a product's popularity. To obtain feedback and ratings for a product, you can visit major e-commerce platforms such as Amazon, AliExpress, Tmall, and others.

Enter the product name in the search bar. On the product page, you can usually find reviews and ratings provided by other buyers.

It's important to note that product reviews and ratings can be subjective and vary among individuals. When reviewing these comments and ratings, it's best to consider multiple sources and viewpoints to gain a more comprehensive and objective understanding.

Step 4: Expand Your Thinking - Observe the Ad Heat of Competitors

By analyzing the advertising placement data of competitors, we can also promptly discover market hotspots and understand customer needs, which is a very valuable market research method.

Adspy can help us efficiently analyze the advertising data of similar products or competitors in the same industry from the following dimensions, which in turn helps us expand our thinking, discover more market hotspots, and understand more customer needs:

Analyze ad creatives: Observe competitors' ad images, videos, and copy to understand product selling points and popular features.

Focus on hot keywords: Use an adspy tool to track competitors' targeted keywords, especially high-spend, high-bid ones reflecting market demand.

Understand audience targeting: Analyze competitors' targeted audience demographics to discover customer preferences.

Analyze ad metrics: Leverage adspy data on budget, CTR, conversion rate to quantify competitors' market performance.

In the next article, I will discuss the second crucial indicator in the product selection phase, which is how to evaluate the competitiveness of a product. If you are seeking inspiration for product selection, please follow my blog as I will continue to bring you exciting articles.

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