As soon as the festive season begins, marketers immediately switch their focus to creating the best possible marketing strategies. When Thanksgiving is around the corner, business owners don't spare a single effort to encourage people to do some holiday shopping. Thanksgiving is a time for family, friends, and food that we don't see enough of throughout the year.
This is a time to give thanks for all that we have, including our online business. Thanksgiving is a great time for marketing your online business because it's when people are thinking about all the great things they have in their lives. In addition, it's a great time for you to help them find the best solutions for their problems.
With the rise of eCommerce and an increasing number of online sellers, you can easily get an idea of the fierce competition, so coming into the limelight becomes a challenge for small businesses. However, with the help of some strategies, small and medium businesses can also reach their target audience. In this write-up, we'll discuss some of the best Thanksgiving marketing strategies that can help you double the sales figures, but first, let's introduce you to the term "Seasonal Marketing."
Seasonal Marketing is a promotional tactic businesses use to promote and sell their products in a particular season. It is the process of identifying the seasons or the occasions at which the demand for a particular product is high and then promoting it with the help of advertising and sales promotions. In seasonal marketing, marketers focus on a product and forge strategies to sell it at that time of the year when its demand is high.
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This can be a time of the year, a month, a week, or even a day. It can be identified as a time when consumers have to spend more money because of some event (Christmas, Halloween, Valentine's Day, Thanksgiving, etc.) or when they have more money to spend (summer vacation, spring break, etc.). If you are going to sell your product to unmarried women between 18 and 25, who visit your website very often, then you should include a banner that shows the seasonal offers and discounts on your website. You can also send campaigns to all visitors of your website for the whole season, where you will remind them about the running discounts and sales.
During Thanksgiving, you can actually work on your marketing strategies and achieve all financial goals as per your plans; seven of the best strategies would be:
1. Showing Gratitude
You're pretty much familiar with the meaning of Thanksgiving, so never hesitate to show some appreciation to your customers. Showing gratitude helps you strengthen your bond with your customers, and they'll feel valued. However, the way you appreciate your customers and let them understand their importance plays a vital role in developing an emotional connection. Some of the ways to show gratitude would be:
- Sending a Thank-you message to the customer being loyal to you for so many years.
- Showing appreciation for the support they've been showing to your business.
- Showing gratitude by telling customers how valuable they are and how they've helped the business.
2. Creating Engaging Content
If your business has a website, or you're active on social media platforms, you must publish engaging content to attract your customers. For example, you can post polls and let your customers decide what they expect from you this Thanksgiving. If your budget is good, you can promote the posts or stories to reach a wider scale of audience and spread the word about the offers or any special products you're offering. You can apply the same strategies on various social media platforms like Instagram, Facebook, Twitter, TikTok, and more.
Another great marketing idea for your website would be to use Easter eggs as a way to engage with your customers. By hiding eggs in different spots on your website, you can encourage customers to find them and then tell you about them. You could even offer a small reward for those who find the eggs.
There are also various plugins that you can use to run contests on your website. This is a great way to create and maintain engagement for your Thanksgiving social media campaigns as well as your website.
3. Choose the Right Time Slot
One of the best Thanksgiving marketing strategies is introducing early deals in end-October or early November. It helps marketers to create a buzz in the market before the real sale begins.
Several marketers have even confirmed that early sales benefited them, and some even claimed that the sales were higher than they used to be during the Thanksgiving weekend. Of course, most people love to take advantage of such sales, so it would be better if you plan a prolonged holiday sale on your online store.
4. Influencer Marketing
Influencer marketing can be one of the fastest ways to reach your existing and potential customers to tell them about exciting deals and offers. If you let an influence do this job, they'll inform their audience about the deals and help them in making their Thanksgiving a bit better.
However, choosing the influencer solely depends on your budget, as you can only contact a world-famous creator or someone famous in your town. For example, if you're running an e-commerce business, you must contact a local but famous social media influencer who can help you boost your local and international thanksgiving sales.
5. Sending Thanksgiving Email Newsletters
If you're not sending email newsletters to your customers, you must start immediately, and if you already are, it's time to add a Thanksgiving twist to them. Email newsletters can be an effective way to stay connected with your customers, and you can even inform them about any upcoming sales or discounts. When it comes to keeping the customers engaged even before the Thanksgiving sale, they'll have an idea that something could be coming up during the festive season. So, you can surprise your customers by offering them exciting deals and offers.
If you own a physical store, you can nudge your customers to make a visit, and this way, you can increase the sales figures of your store as well. When it comes to creating the perfect newsletter this festive season, you can choose from various festive-themed templates available online.
In addition, starting your emails with a powerful subject line or first line is mandatory to grab your customers' attention and make them read the whole email. You can use headline analyzer tools available on the internet to create impactful subject lines for your emails and send them to your customers.
6. Collab With Local Businesses
Becoming partners with local businesses is pretty much similar to influencer marketing. Just like the way you contact an influencer to spread the word about your service or product, you have to contact local businesses.
You can get in touch with businesses active in the same domain you're operating or a different domain. Collaborating with local businesses is simple, as you can ask your audience to spend a specific amount on your store and get some discount at the businesses you're collaborating with. Or you can ask your customers to spend some amount at the business you're collaborating with and get an exciting Thanksgiving gift hamper at your online store.
It can be one of the most effective Thanksgiving marketing strategies, as it can help both businesses to boost sales without affecting each other's profit. With this method, you develop a healthy relationship with the business you're collaborating with and gain many benefits.
By collaborating with other businesses, you not only gain access to a new customer base, but also show potential customers that you're a business that is willing to work with others for the greater good.
7. Optimizing the SEO
Thanksgiving is a time when friends and family get together to enjoy a feast. For businesses, it is also a time to capitalize on the holiday shopping season. One way to ensure that your business is getting the most exposure during this time is to invest in a good Search Engine Optimization (SEO) strategy.
SEO can help your business in a number of ways during the Thanksgiving season:
- It can help you rank higher in search engine results, making it more likely that potential customers will find your website.
- It can help you create targeted content that speaks directly to the needs and interests of your target audience.
- It can help you build links with other websites, which can also lead to increased traffic and exposure for your business.
Thanksgiving is a critical time for businesses, so make sure you are doing everything you can to ensure that your website is visible and appealing to potential customers. Investing in a good SEO strategy is a smart way to make sure your business is getting the most out of the holiday shopping season.
Thanksgiving gives an excellent opportunity for businesses to connect with their customers, and with the help of effective strategies, you can double your sales. However, businesses have to focus on creating unique strategies rather than investing time and energy to select the products they need to sell.
The Thanksgiving marketing strategies mentioned above can surely create a positive impact on your sales and help your business to grow even more. If you're interested in reading more about effective eCommerce marketing strategies, you can read the blogs available on DSers blog page.