When it comes to dropshipping, the very first and essential task is to find winning products. This has become a daily routine for many dropshippers. With numerous product inspiration websites and resources available, you may stumble upon a brilliant product idea. However, diving straight into the field without proper preparation including dropshipping product research can lead to unexpected disappointments.
Validating your product idea is crucial, and investing time in dropshipping product research is a must. Effective product research helps you know if the product you want to sell has high demand, low competition, and good profit margins. This knowledge gives you the necessary confidence to put yourself out there and pursue your dropshipping venture.
In the following content, we will explain the reasons why product investigation is important. We will also discuss strategies that you can leverage to analyze your products effectively, along with some best practices for conducting your own product research.
As a successful dropshipping business is closely associated with the products that you sell, doing smart product research for dropshipping is important. Here are some reasons you can take a look:
Understand Your Target Industry
Product research involves market analysis, which can reflect the popularity, competition landscape, and price range of products. Through a comprehensive investigation and comparison of your target products, you can gain a deep insight into specific products.
Specifically, doing product research for dropshipping allows you to find out if the product you choose is lucrative, in high demand, and has room for you to march into. This helps you make informed decisions about finding products that offer a balance between demand and profit potential.
Stay Ahead of Trends
Staying on top of trends helps you dig out and capitalize on product categories that are most sold across the world or within specific regions. By filtering out popular products through product analysis and having them appear on your store shelf, you increase your chances of generating sales and maximizing your profits.
Furthermore, providing unique and sought-after products gives you an advantage over your competitors. It sets your store apart in the market, making it more appealing to potential customers seeking something distinctive.
By emphasizing dropshipping product research, you position yourself as a knowledgeable entrepreneur who understands the market, customer preferences, and emerging trends. This equips you with the expertise to make strategic decisions that propel your dropshipping business towards success.
When conducting dropshipping product research, there are several tips you can follow to increase your chances of finding winning products. Here are some recommendations:
Conduct Market Research
Your product idea may seem like a killer one, but whether there is a market for it remains to be proven. You can take advantage of various product research tools to look for gaps in the market and your target audience.
Tools like Google Trends, social media platforms, and dropshipping apps can provide you with insights into trending products. If your business strategy focuses on selling hot items, you can keep an eye on products that are most talked about in those places.
Plus, you can rely on such social media platforms as Instagram, Facebook, and TikTok to spot potential product demand. By following influencers in your niche to see what products they are promoting or what their followers are interested in, you can figure out the possibility of bringing your product idea to life.
Conduct Product Research for Dropshipping Effortlessly with DSers
As for dropshipping tools, DSers is one easy-to-use app that you can use to check the order volume for each product, which tells you whether customers are interested in the product you are going to drill down to.
Analyze Your Competitors
A good way to better understand whether it is viable to pursue your chosen product is to look at what products your competitors sell and how successful they are.
You can visit your competitor’s website to see what items are selling and browse customer comments and ratings to get a sense of the product’s development outlook. Thus, you can make proper changes or shifts in your current product ideas to respond to actual needs.
Research Your Customers
No matter how many parties there are in your dropshipping business, customers are the ultimate audience that your products cater to. The better you know about your customers, the more likely it is that your business will be a hit.
When you generate product ideas and want to see if they meet market demand, you can go to markets or shows that share similar product ideas with you. There, you can interact with customers who are interested in the product you want to sell to get first-hand and valuable opinions.
In the case that you already have a customer base, you can also send emails that include your product ideas to ask them if they are in favour of your choices. This helps you locate your potential demand and customers.
Figure Out the Profitability
Although a dropshipping business requires little or no startup capital, a profitable business is always your core goal. To get your product ideas off the ground and determine a price that’ll turn a profit, you need to consider the potential of achieving high profit margins while researching products.
Generally, you need to consider costs and product selling prices. Costs are calculated based on product cost, shipping cost, advertising cost, taxes, etc. Prices will be set according to the market price level, market demand and total costs. If the estimated profit margin is healthy, you can move on to the next stage with the product idea.
Remember, product research is an ongoing process. Continuously following the tips mentioned above ensures the success of your dropshipping product research.
Good dropshipping product research tools allow you to find successful products with less effort. For example, some tools provide you with a wide range of products that have been organized by category, cost, sales, etc or list products that only comply with a strict product standard.
In addition, some product research tools have other unique features that may suit your need, you can try the tools listed below to find your desired products for dropshipping in 2023.
Established in 2018 and as the AliExpress official partner, DSers is a robust tool for automated and streamlined dropshipping. Merchants can search for millions of products with the Find Suppliers tool and spot product opportunities by using smart filters.
With millions of AliExpress products available, you are likely to locate the products that are to your advantage and import them with one click. Additionally, DSers equips itself with winning products and profitable product banners, which allow you to find successful products faster and easier.
2. AliExpress Dropshipping Center
As a built-in feature of AliExpress, the AliExpress Dropshipping Center provides tools and resources specifically tailored for dropshippers to find potentially successful products.
It includes two parts: Find Products to Sell and Product Analysis. The former can be used to filter products by category, price, shipping origin, etc. The latter is designed to evaluate products based on price, logistic performance and sales performance.
Since there are quite a lot of aspects you should take into consideration, many efforts are required throughout dropshipping product research, which will distract you from marketing and other important work. However, DSers, a robust dropshipping tool and the official AliExpress eCommerce solution, can help you out of the struggle with its product research tools for dropshipping - Find Supplier feature. Let’s explore it below to learn how it saves you time and effort.
Easily Check Order Volume for Products
When you wonder what the user needs for one product, you can check its purchase volume. On the DSers Find Suppliers page, you can easily enter your selected product name in the Search Box and click the Search button to check the order volume displayed on the Product Card. If you want to know the rankings for each item, you can click Orders in the top bar to sort the products by order volume.
With that being done, you will have an idea of how to adjust your choices to meet customer preferences.
Locate Winning Products with One Click
Winning products refer to products that are successful in the market, typically characterized by high purchases, customer delight, and profitability. For this aspect, DSers Find Suppliers allows you not to identify and source winning products to sell by yourself.
On the Find Suppliers page, there are three banners that are dedicated to winning products for Brazil, the European Union, and the United States. You can simply click on one banner according to your target country or region and then the page shows you the corresponding products.
If you are doing business in those countries, you can refer to these products while selecting products as your selling items.
Access Profitable Products of All Kinds
As profitability is a crucial factor in product investigation, you need to identify products or niches that offer a good profit margin. DSers enables you to take a look at which products are
giving you opportunities that can yield higher profits compared to others.
On the Find Suppliers page, you can see there is a "High profits selection" banner. You can look through various products that have high margins by clicking on the banner.
Dropshipping product research is inevitably an essential part of your daily business operations. With an amazing product analysis of market share, competition landscape, customer preferences, profitability, and so on, dropshipping merchants can identify products that are highly demanded, non-saturated, and profitable. And with the help of DSers, you can streamline the process and save time significantly. Check out more useful dropshipping resources on our DSers blog.