What Is Profit Margin and Why It's Important?

What Is Profit Margin and Why It's Important?

Every business has two main goals, the first is to sell more and more products and the second one is to gain a decent profit margin. An eCommerce business is no different. While starting the business and if you do not consider this, the entire business model is doomed to fail. A dropshipping business should be aware of the fact that maintaining a low-profit margin for a while will result in a severe financial loss and cease operations.

This article will discuss profit margin, specifically the outstanding profit margins that can be achieved via dropshipping, as well as how to accurately quantify any expenses associated with your company to better understand the overall picture.

What Is Profit Margin in Dropshipping

Before understanding what is the profit margin in dropshipping, let’s see how the dropshipping business works:

Create your online store and add the products → customer places an order → dropshipping supplier ships the product → you gain a profit.

We can’t discuss things like net income, profits, costs, and other related topics unless we define profit margin. After subtracting the expenses from the income, the amount of money that is available to be spent is known as the net profit.

What Is Profit Margin in Dropshipping - DSers

For example, on your e-commerce website, you offer a pair of boots for a selling price of one hundred dollars a pair. Your whole costs amount to $90, and the money you made was $10 after tax and fees.

This is a real-life illustration of how dropshipping firms are raking in the cash these days. Finding a specific market niche, establishing wholesale pricing, and budgeting for advertising are just some of the numerous aspects that must be addressed before arriving at the ultimate price.

Good Profit Margin in Dropshipping

In most cases, a profit margin is considered to be low if it is between 5% and 10% or below. However, determining what constitutes a decent profit margin may be a difficult issue. To begin, we must state that the average margin is irrelevant unless we can make volume sales. Even though the profit margin for Seller A's sales is only 10%, which is deemed to be poor, Seller A's sales volume is still superior to Seller B's sales volume of $5,000, which generates a 25% profit margin from those sales.

DSers dropshipping

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The typical range for dropshipping profit margins is between 15% and 20%, however, this may vary widely based both on the item being sold and the market in which it is being marketed. Dropshippers may do this by concentrating on items that have high demand and a limited supply, as well as by avoiding unnecessary costs from sellers. It will also be in your best interest to attempt to aim for a profit margin of roughly 20%.

According to an older approach to dropshipping, the product cost should account for 33% of your product price, another one-third of your product price should be allocated to advertising, and the remaining third should be your profit. Although there are cases in which this strategy is successful, in general, it is not a good idea to preserve things in such a basic form.

How to calculate Profit Margin for your dropshipping store? It can be calculated with a simple formula:

Net Profit Margin = Revenue-Cost÷Revenue/Revenue×100

While it may not be that difficult to calculate your income (the number of orders multiplied by the selling price), estimating your expenses might be somewhat more challenging since there are numerous factors to take into consideration before drawing the line.

Factors to Set Your Product’s Price

It may seem difficult to calculate earnings from online trade, but this is not always the case. You should be able to quickly and easily obtain all of the information you need to compute your returns and earnings. This includes being aware of the wholesale pricing for every one of your products. It is very necessary, to operate a successful online business, to have a solid grasp of how the expenses that are shown on your site convert into the price that a client sees.

However, sellers often choose to establish huge profit margins because they believe it is rational to do so: if you raise the price, you will gain from the increase. We have said it in the past, and we will state it once more: the devil is in the specifics. If the prices that you charge are much higher than those that your rivals provide, you will need to present some compelling justifications to stimulate consumer interest in your goods and expand your client base.

Therefore, what are the most important considerations that go into establishing the price strategy that you use for the items in your catalog?

Shipping Cost

If the product cannot be used by the consumer after it has been delivered to its ultimate destination, what is the sense of making the delivery? This is where the shipping sector comes into play. It is an extra aspect of your company that does not necessarily have to immediately result in income. However, it must be captivating enough to the point that your clients do not feel as if they are being taken advantage of in any way.

Shipping Cost - DSers

It is common practice for the cost of delivery to be "absorbed" by the price of the goods itself. Therefore, if the cost of your items is $20 and the cost of delivery is $10, you should go for a selling price of $30 with a FREE shipment.


Returning products may be a real nuisance. There is no way to anticipate whether or not a customer would return their purchase. Customers who deliberately dispute their charges to get free products are another potential source of fraudulent activity.

Because other people are returning their things to you in a terrible state, you are unable to market them as new anymore. Because of this, sellers are faced with a significant challenge. Any online company that has any aspirations of being successful should give some thought to chargebacks and refunds as a potential means of defending itself against fraudulent actions.

Ads Cost

The dropshipping industry operates a little bit differently than other businesses. A crucial distinction is that one of the most important factors determining whether or not a shop is successful is whether or not it can maintain its ad expenses.

Because almost all businesses deal in a similar product or service, it is very hard to acquire new clients without incurring significant costs associated with marketing. How well you administer your advertising on Facebook and Google will have a significant impact on how many sales you make.

The procurement of goods

Finding items to sell that are lucrative is one of the most important aspects of operating a successful dropshipping business.

You need to continuously identify things that are trending (Google Trends is an excellent sign of this), and you should always sell stock that moves quickly if you don't want to go through extended periods without making any sales.

Product cost

The cost of the goods comes in last, but certainly not least. After all, it is the expense that contributes the most to the overall cost of running an eCommerce site, and it is the one that provides the groundwork for everything and determines the business strategy.

If the purchase price is too high, you can anticipate having a different profit margin than your rivals who hold your goods for a lot cheaper cost, therefore saving a couple of percent off the unit price. If the purchasing price is too low, you may anticipate having the same profit margin.

Fees or Commissions to Paid When Dropshipping

Now things are about to start getting interesting. If you want to have successful sales, you may require a website that has shopping cart functionality. You are free to sell on marketplaces like eBay, Amazon, and others; but, we feel obligated to tell you that drop shipping products offered on these marketplaces are often reported as suspicious, which may result in account suspension and the loss of money.

The fact that it is more troublesome is not sufficient justification for you to rule out the possibility of selling your wares on marketplaces such as Amazon, eBay, Etsy, and any others there may be.

The marketplaces' commission rates, payment schemes, and other terms and conditions

We must state something before we discuss the fees that platforms charge. On most marketplaces, the practice of arbitrage selling is not allowed, which means that you will be banned if you are detected doing it. With prompt attention requested. You must satisfy several requirements to avoid facing penalties, including the following:

  • Take the role of the listing's seller—it applies to all of your items.
  • Before the purchase is sent, you should remove any information that might potentially link to the third-party vendor.
  • You are responsible for accepting and processing returns sent to your address.
  • Make sure that your name appears on all of the packing slips, invoices, and anything else that is connected to your items.

After you have ensured that all of the prerequisites have been met, it is time to sell:


Amazon is the primary choice for most Dropshippers just because you’ll find sending your goods to their centers very easy because of Fulfilment by Amazon (FBA). You have to pay storage and referral fees (If you are using Amazon Delivery Services), which might reach well over 20% for more costly items, even though they are often advertised to range anywhere from 8% to 15%.

Amazon Homapage - DSers

If you choose not to pay Amazon's monthly fee of $39.99, however, you will be charged $1 each time one of your items is purchased by a customer. It is quite a lot, particularly if you're selling greater volume goods with lower profit margins. In such a case, it's very important to keep this in mind.


eBay charges up to 15% on the total amount of each sale (including postage, item price, and all fees, etc.) along with a processing order fee of $0.30 per order. The trouble with eBay is that you have to pay to acquire certain listings, but if you need more listings, you can get additional listings for free. You may also choose to pay to get an eBay membership; however, this will just increase the expenses.

eBay Homapage - DSers

Although eBay is initially less expensive, it ends up being more expensive than Amazon in the long term.

Shopping Carts

Amazon and eBay often fail to meet the needs of their vendor community. While selling on a marketplace run by a third party might boost traffic to a retailer's website, it also comes with several extra expenses that may become unmanageable for the business. It is where people have moved forward with their shopping carts.

They provide you with greater freedom and make dropshipping a lot easier to handle; there are no constraints imposed in any way. Naturally, this does not imply that there will be less competition for you to deal with. You would, however, find that you can save a significant amount of money.


The e-commerce platform Shopify is hosted online. With over a million satisfied customers all around the globe, it is without a doubt the most recognizable brand in the business. Customers have a strong familiarity with the motifs, which provides shops with several convenient opportunities.

Shopify Basic, Shopify Advanced, and Shopify Plus are the names of Shopify's pricing plans. Shopify Plus is an additional plan that is not included in the usual pricing models. Pricing on the platform is determined by the size of the firm. If you are a small seller, you are required to pay $29 per month; but, if you choose a higher plan, you may be required to pay more.

Shopify Homepage - DSers

You need to think about the prices of the applications and any processing fees associated with them; if you have apps, you will have additional charges. Despite this, though, it is still a far lower cost than what you may incur at larger markets.

You need to think about the prices of the applications as well as the processing fees; if you have apps, you will be required to pay more. Despite this, though, it is still a far lower cost than what you may incur at larger markets.


The term "Magento" is often heard within this sector. Adobe Commerce and Adobe Cloud Commerce provide both a free solution for small and medium-sized businesses (SMBs) as well as a premium solution for corporate solutions. You need to take into consideration that you need extensive technical expertise, which means that you will need to spend money to hire a developer to list your things. Of the several options that were discussed before, this one is the one that requires the greatest talent on your part.

Magento Homepage - DSers

On the other hand, not everything is without cost. You are the one who has to foot the bill for the hosting, SSL protocols, and payment processing expenses. In addition to that, you may need to spend more money on reputable applications.

Magento is an excellent choice for dropshippers of high quality but is not a smart choice for those who are just getting started in the business.

Pro Tips to Improve Your Profit Margin

To grow your profit margins, you need to compete aggressively for every available dollar.


Upselling and cross-selling your items are two of the most effective methods for increasing the profit margins of your business. You may raise the value of your customers' typical shopping cart by offering premium add-ons to your current product lineup.

Engage in Price Discussions with Your Suppliers

A successful seller does not ask consumers to pay more for the same goods, and they are also the ones who can persuade suppliers to lower their prices, which results in an increase in profit margin without an increase in cost. When you raise your rates, you run the risk of offending your clients; yet, when you do so, you also have the opportunity to generate more sales.

Implement Methods of Automation

The use of automation could prove to be rather convenient. If you use software to do most of the hard lifting, you may save a significant amount of money that would otherwise be spent on employees. You may be able to save both time and money by automating the operations in your organization.

Create a Recognizable Brand

Establishing your brand is a good strategy to use to differentiate your company from others in the industry. Having a distinct brand may not seem like a huge issue at first, but in the long term, it can provide you with a significant amount of value addition. Creating a brand in the dropshipping industry is not easy, but it is not impossible either.


In 2022, dropshipping will be lucrative. Additionally, even though there are tons more rivals now than there were ten years ago, dropshipping still allows for impressive earnings with healthy profit margins.

Selling fashionable goods is what dropshipping is all about. Additionally, you don't need to spend a lot of money since your overhead costs are cheap and you don't need to acquire inventory upfront. On the other hand, because you rely on outside vendors, you run the risk of damaging your image without even realizing it. In the long run, having little control over the quality and supply levels might potentially be problematic.

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