Do you know that there are more than 25 million brand accounts on Instagram and more than 80% of Instagram users follow at least one brand account? If we look at the top 100 brands in the world, 90% of them have an evident presence on Instagram.
Therefore, if you also want your brand to grow, then you should come up with some effective Insta branding strategy. Besides that, with the help of Instagram marketing, you can also generate more sales and reach out to a wider audience.
Without further ado, let’s learn how to make Instagram your most powerful marketing weapon right here.
Before we discuss some of the major Insta branding tactics, let’s have a quick look at why you should focus on Instagram for promoting your online store.
Ideally, you might already know the drastic influence of social media platforms (like Facebook, Instagram, Twitter, and Pinterest) on the buying preferences of users. Though, out of all social media users, more than 50% would like to research a brand before buying its product.
Therefore, if you have an evident presence on Instagram, then you can easily create awareness regarding your brand and can reach out to more people. After all, social proofs and collaborations have become a driving force in buying decisions of customers these days.
Besides that, you can also run ads and drive dedicated marketing campaigns to further generate more sales for your online store via Instagram.
While there are millions of brands on Instagram, not all of them use their social presence in the same way. If you want to generate proven results with Instagram marketing, then consider following these tips right away:
Tip 1: Have a Business Account on Instagram
To make it easier for brands to manage their presence, Instagram has come up with a dedicated Business Account feature.
In case you are using a standard account, then consider switching it to a business account instead. It will give you insights regarding your audience and let you control your promotional content – all in one place.
All you need to do is go to your Account Settings and switch to a Business Account by linking a Facebook page to it. You can also enter your website address and contact details that would be displayed on your business profile.
Tip 2: Check Details about Your Target Audience
The next step of Instagram marketing is about getting to know your target audience. Once you have switched to a business account, you can go to the “Followers” section to get in-depth details about your audience.
For instance, you can get to know the key demographics of people who are following you. Besides that, you can also check their age, location, and active hours that would help you come up with more appropriate content for your audience.
Tip 3: Showcase your Product Range
Great! Once you know about your followers, you can start generating the type of content that would be appealing to your audience. Try to showcase your products on your page, which should be the focus of your Insta branding strategy.
From product shots to their demo videos and creative shots to sponsored posts, you can have a mix of everything on your Instagram page.
In this way, you can show a complete range of your products and how they would be used in the real world via some stunning photos/videos.
Tip 4: Come up with a Diverse Content Plan
A lot of people make the rookie mistake of simply sticking to Instagram posts while promoting their content. In the last few years, Instagram has come up with so many ways to interact with our audience via stories, videos, reels, and so on.
While coming up with your Instagram marketing strategy, you need to carefully segregate your content for different channels.
Apart from having some standard photos and videos for your posts, you should also work on stories, carousel ads, and reels to expand the reach of your content.
Tip 5: Redirect your Audience to Your Website
One of the best things about Insta branding is that we can easily redirect our audience to our website. Apart from listing your website’s link on your profile, you can also add tags for dedicated products on a post.
Anyone can just tap on the product to activate the tag that would display details about it. Now, they can simply view the product on your website and purchase it, however they like.
This would make it easier for you not only to highlight your products, but also to generate more leads for your website via Instagram.
Tip 6: Consider Running Ads on Instagram
If you want to get immediate results with Instagram marketing, then you can also consider running sponsored ads.
After getting a business profile on Instagram, you can create ads for standard posts or stories. You can also come up with a single post or a multiple-post carousel ad on Instagram.
While setting up your ads, you need to enter details about the demographics of your target audience (their location, age, gender, and so on).
This would increase the overall IG advertising cost, but it will also help you get better results in less time.
Tip 7: Directly Sell Your Products on Instagram
A lot of brands complain about the high IG advertising cost that is spent in redirecting their audience to their website. If you want to optimize it, then you can consider selling your products directly on Instagram.
To do this, you just have to create a business account on Instagram and upload your product catalog. You can also take the assistance of dedicated tools like Shopify that can help you sell your products directly on Instagram.
There are also inbuilt options to integrate payment gateways on Instagram so that your audience won’t have to be redirected to any other place to buy a product.
Tip 8: Consider Partnering with Influencers
Another good thing about Instagram is that it makes it easier than ever for us to collaborate with others. It doesn’t matter if you are promoting a new product or would like to establish a niche for an existing one, influencer marketing can help you do it all.
It should not sound surprising, but around 49% of social media users buy a product after being suggested by a relevant influencer.
Therefore, you should consider collaborating with industry-specific influencers to get some solid results related to your Instagram marketing strategy.
Lately, Instagram has come up with a “Paid Partnership” feature as well that would let influencers tag the relevant brand on the post. This will further help you increase your visibility and reach out to your influencer’s audience directly.
Tip 9: Interact with Your Audience
Most importantly, don’t be one of those brand managers who simply post content on Instagram and rarely interact with their audience. Remember, your followers would love to be engaged and have a conversation with you.
Therefore, you should keep an eye on the comments section of your Instagram post and consider interacting with your audience every now and then. Besides that, also check your Instagram Direct Messages and make sure that you reply to your audience in a prompt and helpful way.
As you can see, with the help of Instagram marketing, you can easily reach out to a wider audience to sell your products.
Though, creating a marketing funnel is not enough as you need to have the right products to sell to your customers as well. For this, you can take the assistance of DSers, which is the official dropshipping platform for AliExpress.
· You can find a wide range of products from thousands of sellers and manufacturers in numerous categories on DSers.
· The platform has a unique Supplier Optimizer feature that would help you pick top-rated and most profitable suppliers for your products.
I’m sure that this post would have helped you know about the basics of Instagram marketing and how we can utilize the platform as a vital tool to generate more sales.
While Insta branding is more about creating a unique appeal on the social media platform, you should also use it to promote your products.
There are tons of options on Instagram that would help you reach out to your target audience easily, generate leads, and promote your online store in more ways than you can imagine.