Are you finding it hard to get new leads for your online store and have already saturated marketing tactics on Facebook, Twitter, and Instagram?
Well, apart from these major platforms, Pinterest is also considered one of the best ways to get organic traffic on your online store. The best thing about Pinterest is that you don’t have to follow a rigorous marketing strategy, unlike Instagram or Facebook.
Let’s get to know more about Pinterest marketing and how you can explore this highly resourceful platform in your favor.
If your online store is related to fashion, utility products, apparel, beverages, and other related items, then you should certainly focus on Pinterest. There are already millions of people who are currently looking for similar products on Pinterest that can directly help in lead generation.
As of now, Pinterest has over 450 million monthly active users and it has gained over 100 million users in 2020 alone. The platform has around 60% women and has seen a growth of 40% Gen Z users last year.
Besides that, women of age 25-34 represent more than 30% of the total Pinterest users. Therefore, if that’s the target demographic of your online store, then Pinterest should be your go-to platform. Apart from being social, your presence on Pinterest can also boost your SEO results.
Now that you know the importance of Pinterest marketing, let’s try to understand how we can utilize this platform for brand promotion, lead generation, and so on.
Tip 1: Follow a S.M.A.R.T Strategy
Before you start posting on Pinterest, it is recommended to take a step back, and come up with an overall marketing strategy. For this, you can follow a SMART approach, which stands for these parameters:
· Specific: Focus on specific products that you want to showcase on Pinterest and know your target audience.
· Measurable: You should come up with a solution to measure the results of your marketing tactics (via Pinterest analytics).
· Attainable: Set up feasible and realistic goals with your marketing strategy that is possible to attain.
· Relevant: It should be relevant to your products, brand, and target platform (Pinterest).
· Time-bound: Ideally, it is recommended to have weekly, monthly, and yearly time-restricted plans in advance.
To come up with a SMART Pinterest marketing strategy, you should understand your target audience and also do some competitive analysis to learn from other players in the business.
Tip 2: Consistency is the Key
When it comes to Pinterest, it is all about how much you post and at what frequency. Most of the experts recommend that you can schedule around 5-10 pins at the start and can eventually set up to around 3-5 pins per day.
Remember, if you want to grow your presence on Pinterest, then consistency is the key. After all, no one likes to follow a dead or inactive Pinterest account.
Even if you have no new content to pin, you can simply modify elements in old content, bundle images, or change their copies to be more active.
For instance, if you look at the Pinterest account of H&M, you can see how multiple images of the same product are posted. While the product is the same, its different angles and shots are captured and posted as individual pins to get more traction.
Tip 3: Come up with a Diverse Content Plan for Pinterest
Let’s say you are posting the same kinds of pins on your Pinterest account for a while. In this way, chances are that your audience might get bored of seeing similar content on their feed.
Therefore, you should never stick to a specific type of content on Pinterest and come up with a diverse plan instead. If you look at the Pinterest page of Nike, you will find a wide range of different content types.
From product shots to videos and campaign links to other aesthetics, you can have all kinds of content on your page too.
Tip 4: Optimize Your Content for Pinterest
A lot of people make the rookie mistake of posting the same images and videos on Pinterest as other platforms. If you want to get better results with your Pinterest marketing strategies, then consider optimizing your content in the following way:
- It is observed that almost 80% of users access Pinterest on their phones. Therefore, you should make your photos smartphone-friendly by maintaining their aspect ratios as 2:3 (vertical images).
- To get better results with SEO, consider having a descriptive and keyword-rich copy to go with your Pins.
- Always post high-quality videos and photos on your Pinterest account so that they won’t be pixelated.
- To make sure that your content stays protected, you can also include your brand’s logo (in a tasteful manner).
- Most importantly, take the assistance of text overlays, headlines, and other visual elements to instantly get the attention of your audience.
Here’s an example of one of the posts made by Sephora on their Pinterest account.
You can see how text overlays and other elements have made this post visually appealing and informative. It has also made it easier for the brand to showcase an entire range of products in a single pin.
Tip 5: Try to Add Value to Your Content
When you are working on your Pinterest marketing strategy, think from the perspective of your audience. Ideally, around 80% of people go to Pinterest to find something new, look for ideas, or search for a solution for any issue.
Therefore, when you are coming up with a content plan for Pinterest, try to include more pins for informative content. For example, if you visit the Pinterest page of Etsy, you will see they have a wide range of DIY and How-to pins that redirects users to their blog.
You can also follow a similar approach and post the kind of content that you know your audience would love and find informative.
Tip 6: Take the Assistance of Pinterest Analytics
If you are serious about your Pinterest marketing strategy, then you should switch from a personal to a business account. One of the best things about having a Pinterest business account is getting free access to its in-depth analytics.
After getting a business account, you can just go to the “Analytics” section from the top navigation bar. Here, you can get to know the demographics of your audience (like their age, gender, location, and so on).
You can also know about your top pins, engagement rates, how many pins are saved, outbound links, and other details. There are dedicated options to run sponsored ads here and check their vitals and performance stats too.
Tip 7: Redirect Your Audience from Pinterest
As listed above, Pinterest is one of the best platforms to generate organic leads for your online store. To do that, you need to make sure you create rich pins that would include a target URL of your store.
You can have a look at the following Pin that is created by Adidas to showcase one of their products. As you would hover on the image, you will get an access link that would directly lead to the product’s page on their website.
Following the same approach, you can also include target links in your pins so that you can easily redirect your audience from Pinterest to your website.
If you want, you can also add other details about the product like its material, color options, price, etc. in the copy to make your pin more informative.
Following these social media practices will help you get more leads, but you would need to have the right products listed on your store to grow it.
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· Instant Ordering: You can order products in a bulk from any seller of your choice on DSers. There are also options to set up bundle products on the store for your customers.
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There you go! I’m sure that after following this guide, you would be able to know more about Pinterest marketing and how we can make the most of it.
By following some smart steps, you can easily maintain a noticeable presence on Pinterest and can use the platform to reach out to your key demographics to generate more sales.
Though, if you want to get just the perfect products for your dropshipping store, then a platform like DSers would be a go-to solution.